Stub out unsightly yellow teeth in Stoptober

The most recognisable sign of a smoker is yellow stained teeth from the build-up of toxic chemicals from tobacco onto the surface.

If your teeth have been discoloured by the effects of smoking (or coffee or wine), erase stains and turn back the clock to a more healthier-looking you this Stoptober no-smoking month, by restoring your smile with a new at home products Luster and iWhite. All are available to buy

iWhite Whitening Toothpaste attacks surface and deep tooth staining with an active whitening formula for daily use. iWhite Instant toothpaste also strengthens and remineralises teeth, for an intensely shining smile that is strong as iron. iWhite Whitening Toothpaste 75ml, Ā£9.95.


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iWhite Whitening Mouthwash gives an immediate instant whitening effect with ONE USE and DEEP teeth brightening with DAILY USE thanks to triple-action whitening technology. iWhite Whitening Mouthwash 500ml, Ā£8.95.



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Luster Premium White Pro Light Whitening System is the UK’s first complete DIY teeth whitening kit to use the same paint-on whitening gel and Dual-Action ‘blue light’ technology used by dentist, to quickly and safely achieve a smile that makes you feel new. And best of all, you can do it right at home – on your schedule. Luster Premium White Pro Light Whitening System Ā£49.99.


Luster Prolight Kit

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Arm & Hammer tooth whitener giveaway


For brilliantly white teeth why not try NEW Advanced Whitening from the leading toothpaste innovator, Arm & HammerĀ® (rrp Ā£2.49, 75ml). Clinically proven to whiten your teeth by an amazing 3 shades, it is a highly effective daily whitening toothpaste.

Advanced Whitening contains Baking Soda particles that dissolve to gently clean away both surface and deep stains. This advanced toothpaste also has the added benefit of micropolishers that safely polish your teeth leaving your smile dramatically improved. With long-lasting fresh breath protection Advanced Whitening also neutralises odour and gives you the dentist feeling of clean.

We have ten samples of this product to give away. If you would like to receive a sample, please email us at with your name and address, stating Toothpaste, in the email header. Note this offer closes 31 May, the Editor’s decision is final and no cash equivalent is being offered.

Advanced Whitening is the latest addition to the groundbreaking Arm & Hammer Super Toothpaste Family. Like Advanced Whitening, each other product in the range contains super ingredients that do a particular job. The range also includes:
Enamel Care Whitening (rrp Ā£3.49, 75 ml); with the patented ingredient Liquid CalciumĀ® this is the ideal toothpaste for those who want to strengthen the surface enamel on their teeth. In only three months your teeth will be stronger, healthier and whiter.

Enamel Care Sensitive (rrp Ā£3.49, 75ml); great for those with sensitive teeth, this is the only toothpaste that will actually fix the cause of sensitivity using patented Liquid CalciumĀ®.

Recommended by dentists, Advanced Whitening is simply great value toothpaste for those that want visible results:
Ā“Advanced Whitening is great for deep stain removal, leaving you with cleaner and healthier teeth. I recommend it to patients who want gentle and effective whitening from their every day toothpaste, for a great price.Ā” – Dr Graham Barnby, Professional Dentist

All Arm & Hammer toothpastes also contain fluoride to strengthen your teeth.
They are avaible in the UK from Tesco, SainsburyĀ’s, ASDA, MorrisonĀ’s, Boots and Superdrug.

Get fresh for the Party Season – win a complete oral hygiene kit worth Ā£70


Win an Oraclens Mouth Freshening kit containing natural ingredients worth Ā£70!

The kit includes: Mouthwash; Toothpaste; Citrodent Oral Spray;Powerfloss; Toothbrush; Pocket Set AND Handy Ā‘finger-heldĀ’ sized interdental brushes; Tongue cleaner and a Floss mounted toothpick R.R.P Ā£70

Simply email us at with your name and address, stating Oraclens in the email heading. Competition closes on 15 December 2007. No cash equivalent is being offered and the Editor’s decision is final.


For the health conscious amongst us, Oraldent, the oral care specialist, has created the very first completely natural range of mouthwash and toothpaste, OralClens Natural. Effectively fighting bacteria and tasting great, OralClens Natural offers you the healthy way to ensure optimum oral hygiene and lasting fresh breath all day – the completely natural way.

With the average woman absorbing up to five pounds of chemicals every year through the use of cosmetic products, the time has come for consumers to look to more natural products that will not compromise our health. Sodium Lauryl Sulphate (SLS), which originally was used as an industrial degreasant and floor cleaner, is commonly found in almost all toothpastes acting as a foaming agent. SLS has been proven as a skin irritant, but it can also cause recurrent mouth ulcers in 1 in 4 of the population. OralClens Natural toothpaste contains no SLS and is completely free from all other synthetic products.

Sodium Benzoate is a synthetic preservative commonly found in fizzy drinks, but can also be a key ingredient in mouthwashes, even though recent studies suggest a link to DNA damage. Once again, OralClens Natural mouthwash contains no sodium benzoate; it is also alcohol free and so is kinder and gentler on your mouth and gums and suitable for all the family.

Oralclens Natural mouthwash and toothpaste is instead based on Citroxx, the powerful organic anti-bacterial agent already used widely in the food preparation industry. Citroxx is a clinically-proven natural anti-bacterial containing bioflavinoids enhanced with fruit acids extracted from the pith of oranges.

OralClens Natural comes in two invigorating flavours; Mint, for an instant burst of cleanliness and Citrus, for a fruitier feeling.

Richard Thomas, Managing Director of Oraldent says: Ā“OralClens Natural truly is the only completely natural range of toothpaste and mouthwash proven in laboratory tests to kills 99.9% of oral pathogens which cause bad breath and plaque. People can rest assured that they are using a completely natural product that will clean their mouth and leave breath fresh all day long without harming the body in any wayĀ”.

Ā· The Oral hygiene market is estimated to be worth Ā£758 million in 2007

Ā· The fastest growing sector of the market is mouthwashes and ancillary including dental floss and inter-dental brushes.

Ā· Cosmetic mouthwashes used to be associated with breath freshening but consumers are now using them for oral health benefits

Source: Mintel 2007

For more information please call 01480 862080 or visit

Get one year’s supply of Arm & Hammer whitening toothpaste free


London: With New Year round the corner, you may be starting a new regime to look after yourself better in 2008. Why not start the easy way, by replacing your regular toothpaste with a super toothpaste that will not only whiten with the natural power of baking soda, but will care for your teeth. Check out the products below and care for your smile the easy way into next year!

**NEW** Arm & Hammer Enamel Care SensitiveĀ® 75ml (RRP Ā£3.49) – Great for those with sensitive teeth.

From the leading baking soda brand, Enamel Care Sensitive removes the cause of sensitivity by sealing the teeth and protecting exposed nerves to offer lasting relief from sensitive teeth, by fixing the cause. It is the only sensitive toothpaste to contain Liquid CalciumĀ® which fills in the tiny crevices to restore the enamel surface. Liquid CalciumĀ® technology repairs the teeth and seals them to form a protective shield in only three months. The baking soda offers deep cleaning and stain removal restoring teeth to their former whiteness.

Arm & Hammer Enamel CareĀ® 75ml (RRP Ā£3.49) Ā– Great for teeth previously weakened by acids in food and drink.

Contains the innovative patented technology Liquid CalciumĀ® to remineralise teeth and restore surface enamel. Containing 8 times the amount of mineral ions found in saliva naturally, it actively reverses the effects of acids in everyday food and drink. It thus increases the gloss of teeth as well as whitening gently and naturally. Containing fluoride to strengthen teeth and fight cavities more effectively.

If you would like to receive 12 months supply of Arm & Hammer please email us at by 11 November 2007. Please state whether your preference is for either the Enamel Care or Enamel Sensitive.

About Elixir


Avril O’Connor is the Editor of Elixir News and Elixir magazine. It has been developed from a passion which began in 2002 when there was a proliferation of web sites selling anti-ageing products and services….but few with an independent voice.

In April 2005 Elixir News was born. It is editorially independent enabling consumers to better make informed choices about their health and anti-ageing products and services.

We do not accept payment to write endorsements of products and services or for the inclusion of experts and services in our directories. This enables Elixir News to be a credible and independent news source, as well as including all the services and professional experts that we consider relevant to our readership. Nevertheless inclusion is not an endorsement by us and should it come to our attention that any business mentioned on our site is being conducted in an illegal or unethical manner we will remove it from our directories.

Visitors to our site should also bear in mind that many claims are made for anti-ageing products and services that are not necessarily substantiated by scientific evidence and should always take the expert advice of a qualified medical doctor.

It is the intention of Elixir News to fairly report and investigate the facts. If we consider that any claims for products/services are bogus or unsubstantiated we will say so. If you have had negative experiences with businesses in this sector please let us know and we will take up the challenge. We also report on our positive experiences with products and services. Advertising or sponsorship is clearly labelled as such.

We hope that you will find our web site useful in arming you with knowledge that can help you live a longer and happier life. But once again we do advise anyone with persistent health problems to consult a qualified medical practitioner/doctor. Anyone embarking on a intensive anti-ageing programme should, in particular, seek the advice of a qualified specialist about the supplements they plan to take and in what quantities, as they may conflict with drug therapy and certain medical conditions. The doctor may advise certain blood and other tests to determine your individual needs.

Please do let us know about your experiences and feedback on the information within this site. Email us at