Stub out unsightly yellow teeth in Stoptober

The most recognisable sign of a smoker is yellow stained teeth from the build-up of toxic chemicals from tobacco onto the surface.

If your teeth have been discoloured by the effects of smoking (or coffee or wine), erase stains and turn back the clock to a more healthier-looking you this Stoptober no-smoking month, by restoring your smile with a new at home products Luster and iWhite. All are available to buy

iWhite Whitening Toothpaste attacks surface and deep tooth staining with an active whitening formula for daily use. iWhite Instant toothpaste also strengthens and remineralises teeth, for an intensely shining smile that is strong as iron. iWhite Whitening Toothpaste 75ml, ÂŁ9.95.


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iWhite Whitening Mouthwash gives an immediate instant whitening effect with ONE USE and DEEP teeth brightening with DAILY USE thanks to triple-action whitening technology. iWhite Whitening Mouthwash 500ml, ÂŁ8.95.



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Luster Premium White Pro Light Whitening System is the UK’s first complete DIY teeth whitening kit to use the same paint-on whitening gel and Dual-Action ‘blue light’ technology used by dentist, to quickly and safely achieve a smile that makes you feel new. And best of all, you can do it right at home – on your schedule. Luster Premium White Pro Light Whitening System ÂŁ49.99.


Luster Prolight Kit

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Whitening (Barrier) – Animation and Qs & As



Q What does tooth whitening do?

A Tooth whitening can be a highly effective, yet very simple way, of lightening the colour of teeth without removing any of the tooth surface. It cannot make a colour change, but lightens the existing colour.

Q What does the procedure involve?

A The dentist applies a chemical barrier to the gums, which will protect them during the whitening process. The whitening solution is then applied to the teeth and the chemical is then activated using heat, or heat and light combined.
Once the whitening process is finished the barrier will be easily removed in one piece.

If the tooth has been root treated, the canal, which previously contained the nerve, may be reopened and the whitening product is put in.

Q How long does the procedure take?

A The process would normally take over an hour but your dentist will advise you on your specific requirements.

Q Will I be happy with the results?

A Treatment results may vary depending on the original shade of the teeth. Teeth will tend to darken slightly over time. The effect lasts for around 1 to 3 years, although sometimes it can last longer.

Q When might whitening not work?

A Whitening can only lighten your existing tooth colour. For a change to specific chosen shade veneering is another option. Whitening also works on natural teeth. It will not work on any type of ‘falseÂ’ teeth. This includes dentures, crowns and veneers. If dentures are stained or discoloured, it may be worth visiting the dentist and asking him or her to clean them. Stained veneers, crowns and dentures may need replacing. Again, ask your dentist.

Q How do I care for my teeth after whitening?

A Talk to your dentist about maintaining the colour of your teeth, and the products that are available for keeping the effect. Each individualÂ’s lifestyle needs to be assessed but good oral hygiene and regular visits to the hygienist will help to maintain the effect for longer.

Some people find that their teeth are sensitive for the first few days after treatment, but this wears off after a short while. Your dentist will advise you of the products you can use to counteract this.

Arm & Hammer tooth whitener giveaway


For brilliantly white teeth why not try NEW Advanced Whitening from the leading toothpaste innovator, Arm & Hammer® (rrp £2.49, 75ml). Clinically proven to whiten your teeth by an amazing 3 shades, it is a highly effective daily whitening toothpaste.

Advanced Whitening contains Baking Soda particles that dissolve to gently clean away both surface and deep stains. This advanced toothpaste also has the added benefit of micropolishers that safely polish your teeth leaving your smile dramatically improved. With long-lasting fresh breath protection Advanced Whitening also neutralises odour and gives you the dentist feeling of clean.

We have ten samples of this product to give away. If you would like to receive a sample, please email us at with your name and address, stating Toothpaste, in the email header. Note this offer closes 31 May, the Editor’s decision is final and no cash equivalent is being offered.

Advanced Whitening is the latest addition to the groundbreaking Arm & Hammer Super Toothpaste Family. Like Advanced Whitening, each other product in the range contains super ingredients that do a particular job. The range also includes:
Enamel Care Whitening (rrp £3.49, 75 ml); with the patented ingredient Liquid Calcium® this is the ideal toothpaste for those who want to strengthen the surface enamel on their teeth. In only three months your teeth will be stronger, healthier and whiter.

Enamel Care Sensitive (rrp £3.49, 75ml); great for those with sensitive teeth, this is the only toothpaste that will actually fix the cause of sensitivity using patented Liquid Calcium®.

Recommended by dentists, Advanced Whitening is simply great value toothpaste for those that want visible results:
“Advanced Whitening is great for deep stain removal, leaving you with cleaner and healthier teeth. I recommend it to patients who want gentle and effective whitening from their every day toothpaste, for a great price.” – Dr Graham Barnby, Professional Dentist

All Arm & Hammer toothpastes also contain fluoride to strengthen your teeth.
They are avaible in the UK from Tesco, SainsburyÂ’s, ASDA, MorrisonÂ’s, Boots and Superdrug.

Get fresh for the Party Season – win a complete oral hygiene kit worth ÂŁ70


Win an Oraclens Mouth Freshening kit containing natural ingredients worth ÂŁ70!

The kit includes: Mouthwash; Toothpaste; Citrodent Oral Spray;Powerfloss; Toothbrush; Pocket Set AND Handy ‘finger-held’ sized interdental brushes; Tongue cleaner and a Floss mounted toothpick R.R.P £70

Simply email us at with your name and address, stating Oraclens in the email heading. Competition closes on 15 December 2007. No cash equivalent is being offered and the Editor’s decision is final.


For the health conscious amongst us, Oraldent, the oral care specialist, has created the very first completely natural range of mouthwash and toothpaste, OralClens Natural. Effectively fighting bacteria and tasting great, OralClens Natural offers you the healthy way to ensure optimum oral hygiene and lasting fresh breath all day – the completely natural way.

With the average woman absorbing up to five pounds of chemicals every year through the use of cosmetic products, the time has come for consumers to look to more natural products that will not compromise our health. Sodium Lauryl Sulphate (SLS), which originally was used as an industrial degreasant and floor cleaner, is commonly found in almost all toothpastes acting as a foaming agent. SLS has been proven as a skin irritant, but it can also cause recurrent mouth ulcers in 1 in 4 of the population. OralClens Natural toothpaste contains no SLS and is completely free from all other synthetic products.

Sodium Benzoate is a synthetic preservative commonly found in fizzy drinks, but can also be a key ingredient in mouthwashes, even though recent studies suggest a link to DNA damage. Once again, OralClens Natural mouthwash contains no sodium benzoate; it is also alcohol free and so is kinder and gentler on your mouth and gums and suitable for all the family.

Oralclens Natural mouthwash and toothpaste is instead based on Citroxx, the powerful organic anti-bacterial agent already used widely in the food preparation industry. Citroxx is a clinically-proven natural anti-bacterial containing bioflavinoids enhanced with fruit acids extracted from the pith of oranges.

OralClens Natural comes in two invigorating flavours; Mint, for an instant burst of cleanliness and Citrus, for a fruitier feeling.

Richard Thomas, Managing Director of Oraldent says: “OralClens Natural truly is the only completely natural range of toothpaste and mouthwash proven in laboratory tests to kills 99.9% of oral pathogens which cause bad breath and plaque. People can rest assured that they are using a completely natural product that will clean their mouth and leave breath fresh all day long without harming the body in any way”.

· The Oral hygiene market is estimated to be worth £758 million in 2007

· The fastest growing sector of the market is mouthwashes and ancillary including dental floss and inter-dental brushes.

· Cosmetic mouthwashes used to be associated with breath freshening but consumers are now using them for oral health benefits

Source: Mintel 2007

For more information please call 01480 862080 or visit

Get one year’s supply of Arm & Hammer whitening toothpaste free


London: With New Year round the corner, you may be starting a new regime to look after yourself better in 2008. Why not start the easy way, by replacing your regular toothpaste with a super toothpaste that will not only whiten with the natural power of baking soda, but will care for your teeth. Check out the products below and care for your smile the easy way into next year!

**NEW** Arm & Hammer Enamel Care Sensitive® 75ml (RRP ÂŁ3.49) – Great for those with sensitive teeth.

From the leading baking soda brand, Enamel Care Sensitive removes the cause of sensitivity by sealing the teeth and protecting exposed nerves to offer lasting relief from sensitive teeth, by fixing the cause. It is the only sensitive toothpaste to contain Liquid Calcium® which fills in the tiny crevices to restore the enamel surface. Liquid Calcium® technology repairs the teeth and seals them to form a protective shield in only three months. The baking soda offers deep cleaning and stain removal restoring teeth to their former whiteness.

Arm & Hammer Enamel Care® 75ml (RRP £3.49) – Great for teeth previously weakened by acids in food and drink.

Contains the innovative patented technology Liquid Calcium® to remineralise teeth and restore surface enamel. Containing 8 times the amount of mineral ions found in saliva naturally, it actively reverses the effects of acids in everyday food and drink. It thus increases the gloss of teeth as well as whitening gently and naturally. Containing fluoride to strengthen teeth and fight cavities more effectively.

If you would like to receive 12 months supply of Arm & Hammer please email us at by 11 November 2007. Please state whether your preference is for either the Enamel Care or Enamel Sensitive.

Smoking ban promotes whiter teeth

London: he number of people having their teeth whitened has increased since the smoking ban came into force.

The British Academy of Cosmetic Dentistry (BACD) said there had been a “marked increase” in demand for whitening treatments since the UK ban was introduced on July 1.

BACD board members reported the rise, with some practices seeing the number of people opting for treatments shoot up 40%.

On average, respondents noted an increase of 12%. Teeth whitening is the most popular cosmetic dentistry treatment, followed by white fillings, veneers, crowns and bridges.

Christopher Orr, a dentist and BACD president, said: “It appears people are smoking less now due to the ban, so it is not a surprise that many would like an improved smile to go with their better health.

“Once they reduce or even stop their consumption of cigarettes altogether, people notice the visible damage done to their teeth and for the first time feel confident enough to do something about it.

“Patients also realise that the cost savings of quitting smoking mean they can treat themselves to a cosmetic procedure, which even offers an anti-ageing effect.”

A previous BACD survey found that four out of five people were unhappy with their smiles and up to a fifth concealed their teeth in photos.



The leading names in aesthetic beauty and anti-ageing rejuvenation treatments are offering one reader a makeover using the latest treatments on the market. This wonderful package is worth up to $3,984 (£2,000, €2,931).

The reader makeover will include a consultation with experts at the Skin Health Spa at top London store Selfridges where they will receive a divine anti-ageing facial, a BriteSmile teeth whitening treatment (only offered as a suitable treatment for those without veneers or caps) or alternatively a Botox wrinkle erasing; a hair makeover consultation and a restyle cut and colour by with Tracey Gallagher, superstar stylist at Saks . A look younger consultation at aesthetic specialists Collagenics and a remedial treatment package of treatments. Reform Surgical which is headed by top surgeons Dai Davies and Nick Percivial is offering a free consultation to discuss any further areas of concern.

All the treatments will take place in London and the winner will have her look ten years younger transformation pictured in ELIXIR.

To win this wonderful prize please email us at with your name, address and daytime phone number by 31 May 2007 and you will be entered into the draw.


1) There is no cash equivalent offered

2) To be eligible to take part the entrant must be over 21

3) Since all the treatments take place in London, the winning entrant must meet all their own travel and / or accommodation costs.

4) Only one entrant per household address

5) The winning entrant must be able to take the prize before July 2007.

6) The editors decision is final and no correspondence will be entered into

7) The winner must be willing to take part in before and after photos

8) The EditorÂ’s decision is final

Top dentists warn over teeth whitening amateurs

London: Britain’s leading dental organisation, the British Academy of Cosmetic Dentistry (BACD) today warned about the dangers of going to beauty salons and spas for teeth whitening treatments.

The organisation says it is seeing an increasing number of patients who have had unsuitable treatments. One patient recently seen by a BACD dentist suffered damage to the surface of her teeth, after having a whitening treatment done at a City salon. The substance used on 23-year-old Stephanie is not regularly used for whitening, and according to the BACD, the chemicals can actually dissolve the enamel instead.

Dr. Christopher Orr, dentist and President of the BACD said: “We are seeing many cases of people who, driven by either convenience or cheap pricing, choose to have their teeth whitened at local beauty salons or ‘spas’. Not only are the treatments performed by non-dentists, but some of these chemicals aren’t accepted material for this cosmetic use and could cause considerable damage.”

On the first week of January, Stephanie Ramezan, a City-based 23-year-old who works in financial markets, decided to have her teeth whitened at a local spa. She was surprised to find there were no dentists performing the treatment, only beauty therapists, and that the procedure was so cheap. She explains;

“I had been led to believe that teeth whitening can be expensive, over £300, but this was less than £200 – I asked the therapist and she said it was a special ‘New Year’ offer. I had checked out their website beforehand and it all seemed reputable, so I went ahead and booked the session.”

However, as soon as two days after undergoing treatment, Stephanie noticed her teeth seemed darker, rather than lighter. She went back to the salon to enquire why this would be, but the beauticians there were unable to help. They informed her that the doctor, who runs the spa, was away. Stephanie went back again, twice, on different dates but the doctor was never available. She then tried calling her directly several times, but was rebuffed.

Stephanie says:“I was shocked at how unprofessional they were. Even the beauticians recognised that my teeth looked darker but no one seemed to know what to do about it.”

Oliver Harman, a BACD dentist who later saw Stephanie, noticed the surface of her teeth seemed damaged. Justifiably incensed, she shared with him all the details of what had happened. Oliver, who is based at City Dentics, then looked into the websites of the salon and the whitening franchise they are part of, which has outlets around the UK. He was puzzled about their use of a substance called chlorine dioxide, which although an oxidising agent is not generally used for whitening (the acid involved, in fact, is usually recommended only for industrial cleaning or water purification).

He says: “What immediately worried me is that they seem to be using strong chemicals which include orthophosphoric acid, which is what dentists use to dissolve enamel when bonding fillings. In addition, they hadn’t even bothered to scrape the plaque off Stephanie’s teeth before bleaching, which is common practice so there can be an even finish.”

Oliver says:

“These cases, which are becoming more common, illustrate perfectly why dental treatments should be performed by appropriately qualified practitioners – and that means dentists, not beauty therapists.”

A third of Britons have had some form of cosmetic dentistry, and whitening is the most popular treatment. This year, the BACD launched the ‘Smiling for the World’ project, which involves the fee for any whitening treatments being donated in their entirety to ‘Facing the World’, a charity that benefits children with facial deformities. To find a reputable dentist, the public can access contact details for over 650 members at < ahref="">

About BACD

The British Academy of Cosmetic Dentistry is a not-for-profit, inclusive organisation for the advancement and ethical delivery of cosmetic dentistry, open to all dental professionals including dental technicians and hygienists. Their aim is to create a dynamic, active group of members from all areas of the dental team. The BACD, which has over 400 members, is affiliated with the American Academy of Cosmetic Dentistry, the world’s largest organisation for cosmetic dental professionals

Get a Hollywood smile in Bulgaria


Varna, Bulgaria:A radiant smile is hard to resist but the cost of whitening and veneers can be prohibitive. Now a new clinic, the Dentaprime, is offering the latest cosmetic dental treatments at a fraction of the price elsewhere.

The first three seconds decide what effect you have on another person. A naturally radiant smile is almost impossible to resist. On the other hand teeth get discoloured in the course of time, or even turn brown.

Coffee- and tea-drinkers and smokers are particularly affected. But help is at hand from professional tooth-whitening procedures, otherwise known as bleaching. The Dentaprime Dental Clinic at Varna in Bulgaria provides one of the safest and most efficient bleaching methods there is – with the most up-to-date equipment and at reasonable prices.

The idea of whitening teeth is not new. But the ultrasound bleaching system is! Analysis of a long-term study has shown that ultrasound bleaching, using the Dentaprime Clinic (QuickWhite ©) system, is the most efficient and safest professional tooth-whitening procedure to have a long-term effect. There is no change to the structure of the teeth and treatment is extremely gentle. One particular advantage is that the dentist can adjust the colour of fillings and crowns. This means that your smile is completely natural and white.

Worldwide patent
To start with, your teeth and the spaces between them get a completely professional clean. Then the dentist applies the patented QuickWhite© contact gel, depending on the condition of your teeth and the desired result. After this you relax comfortably for about 40 minutes in a specially designed chair, the KaVo Primus, manufactured in Germany. The whitening process uses ultra-sound and provides the best possible result.

DIY tooth whitening systems Adhesive whitening strips from the discount pharmacy or so-called DIY systems, are not an alternative to professional bleaching in a dental clinic. Users frequently report unsatisfactory results, even though they may have followed instructions to the letter, sometimes for weeks on end. ‘Not much white for rather a lot of money’ seems to be the general feeling.

In the Dentaprime Clinic the patented bleaching process costs about sixty per cent less than in the UK. As well as receiving treatment many patients use the opportunity to take a short holiday on the Bulgarian Black Sea coast.

You can obtain more information on the internet at:

About Dentaprime

The Dentaprime Dental Clinic for implantology and cosmetic dentistry on the Bulgarian Black Sea coast is among the most modern in the whole of Europe. It combines highest quality standards with significantly lower treatment costs than in Great Britain. Its seven implantation rooms and five prosthetic rooms are equipped with the most modern medical apparatus, manufactured by world market leaders KaVo. The implant systems come from Switzerland, from well-known manufacturers, Nobel Biocare and Straumann. Patients are cared for and treated by experienced and English-speaking implantologists, dental technicians and medical assistants, who have all been trained to western European standards.

Ulcer and burns warning over DIY teeth whitening kits

London: A leading cosmetic dentistry body today warned that some DIY whitening kits may cause chemical burns and ulcers.

As a result the British Academy of Cosmetic Dentistry (BACD), the professional body that represents UK cosmetic dentistry practitioners has issued its Whitening Safety Guidelines, to ensure patient protection and satisfaction. Earlier this year, the BACD published a survey that revealed over a quarter of Britons have had cosmetic dentistry treatments, whitening being the most popular.

Leading dentist and BACD Board member James Goolnik says: “Time, smoking, tea and coffee are just a few of the things that cause your teeth to yellow and discolour. Whitening is a bit like a facial in that it helps to unlock pores in your tooth so that stains are gently removed leaving teeth cleaner and brighter. Whiter teeth can take years off your appearance, and the effects, depending on your lifestyle, can last up to ten years. But just like people’s mouths, all whitening techniques are not created equal.”

The length of time whitening can last will depend on whether or not the person smokes or how much tea, coffee and red wine they drink. Although the teeth themselves will whiten, any fillings or crowns will remain the same colour and may need replacing to match the new lighter colour of the rest of the teeth.

Dr Goolnik comments: “All whitening is based on a hydrogen peroxide solution; the only difference in the hundreds of systems out there is the concentration and the way the solution is applied to your teeth. Not all of them are safe and it is essential people consult their dentist, as some whitening kits bought over the counter or abroad can cause permanent damage.”

Dr. Goolnik recently saw a patient, Tamara Morris, 27, who suffered painful mouth ulcers resulting from a whitening kit bought at a high street pharmacy.

Tamara, who works in a beauty salon said: “Although it burned my mouth slightly when first I used the gel, I thought this was normal. Afterwards, it hurt when I brushed my teeth, or when I drank anything hot. When I went to the dentist he discovered I had sores on my gums resulting from the treatment.”

According to the BACD, there are two main ways of ‘properly’ carrying out tooth whitening:

1. Tray based. The gel is placed in a custom made night-guard which is worn from one hour to overnight for 7-10 nights depending on the gel, provided by your dentist.

2. Surgery based – otherwise known as laser or power bleaching. Here, more concentrated gels are applied directly to your teeth and accelerated with heat or light (laser/power). Usually a one-hour appointment is needed with maintenance provided with top-up trays.


No whitening is permanent. Maintenance is needed to keep that bright smile.
Only a dentist can get your teeth to the maximum whiteness.
See a dentist first to check teeth are healthy before starting. Teeth and gums can become permanently sensitive if they are not healthy first.
There is no evidence that whitening toothpastes can actually whiten your teeth.
Whitening kits can at best do nothing and at worse some of those bought abroad or over the internet can actually harm your teeth as they contain acids/abrasives that can cause permanent damage.

About the BACD –

The British Academy of Cosmetic Dentistry is a not-for-profit, inclusive organisation for the advancement and ethical delivery of cosmetic dentistry, open to all dental professionals including dental technicians and hygienists. Their aim is to create a dynamic, active group of members from all areas of the dental team. The BACD, which has over 400 members, is affiliated with the American Academy of Cosmetic Dentistry, the world’s largest organisation for cosmetic dental professionals.

TV makeover shows drive growth in cosmetic dentistry

London: A quarter of the UK population has undergone cosmetic dentistry according to new statistics from the British Academy of Cosmetic Dentistry and Mintel.

They show that just over a quarter (26%) of the population have had some type of cosmetic dentistry procedure, of which teeth whitening and white fillings are the most widely experienced.

The national representative sample of over 2,300 adults participated in the online survey which identified the incidence in cosmetic treatments, a market estimated to be worth in excess of ÂŁ280 million, within the UK population. The survey also examined levels of awareness among the public, as well as the most popular vehicles currently used for the promotion of aesthetic procedures.


Over a quarter (26%) of the population have had cosmetic dental treatments
Teeth whitening is the most popular treatment (31%), followed by white fillings (30%), requested crowns or bridges (21%) and veneers (18%)
Just under a third of women admit to having had cosmetic dental treatment compared with one in five men

The age analysis shows that people in the 25-34 age group are the most likely to have had teeth whitening, people 35-44 opting for white fillings

Makeover shows are a popular vehicle to gauge cosmetic treatments, with almost half of women (49%) occasionally tuning in

According to Dr. Christopher Orr, President of the BACD and Lead Clinician at a Harley Street cosmetic dentistry group:

“With the increase of effective non-surgical and non-invasive procedures such as teeth whitening, cosmetic dentistry has become a more attractive option for people by providing an acceptable and more subtle approach to cosmetic procedures. The survey also reveals that people who start with teeth whitening are more likely to progress to more complex cosmetic dental treatments.”

The study also highlights a low public awareness of the availability of cosmetic dental treatments. Previous studies by the BACD show over 93% of practices offer cosmetic procedures, yet only 17% of the population think their dentists can provide these.

Further Results:

Women aged 25-34 are the most likely to have undergone teeth whitening, with 17% of women in this age group claiming to have done so, vs. 12% of men. Over three quarters of teeth whitening is through the use of at-home whitening trays

Women aged 35-44 are again most likely to have requested white fillings, while crowns and bridges for cosmetic purposes are most prevalent amongst women aged over 45, but significantly lower amongst the older male population.

Usage among these age groups suggests cosmetic dentistry is being sought to enhance appearance, and not merely ward off the deterioration of teeth as a result of the ageing process.

Over one in ten (11%) of adults appears to have an interest in cosmetic dentistry, either having discussed or interested in discussing cosmetic dentistry with practitioners and friends.

Television makeover shows are a popular genre, with just over half of the respondents (51%) claiming to watch these programmes as a way of judging the results of cosmetic treatments. Just over one in ten (12%) claimed to be regular viewers, with a further 39% reporting that they watched them occasionally.

Women are the main viewers of TV makeover shows, with 17% of women claiming to be frequent viewers and 49% occasional viewers, demonstrating their huge reach amongst women, compared with only a third of men.

According to Dr Orr:“With the natural curiosity that people feel towards cosmetic procedures, it is essential that safety be foremost in practitioners’ minds. At the British Academy of Cosmetic Dentistry, we will continue our efforts to promote an ethical delivery of dentistry and further public education in this area.”

About the BACD

The British Academy of Cosmetic Dentistry is a not-for-profit, inclusive organisation for the advancement and ethical delivery of cosmetic dentistry, open to all dental professionals including dental technicians and hygienists. Their aim is to create a dynamic, active group of members from all areas of the dental team. The BACD, which has over 400 members, is affiliated with the American Academy of Cosmetic Dentistry, the world’s largest organisation for cosmetic dental professionals

Dental rejuvenation – guide to who and where

By Avril OÂ’Connor

London: Every body knows that a beautiful smile can win friends and influence people. That is why film stars, models and media personalities use cosmetic dentistry to enhance their image. But despite our teeth being one of the first things that people naturally focus on they are surprisingly neglected. According to industry statistics:

• 19 out of 20 people suffer from gum disease at some point in their life, making it the most common disease in the world
• One in four adults suffer from bad breath on a regular basis
• Nearly two thirds of people (64%) are nervous about some kinds of dental treatment.
• Two-thirds of people who brush their teeth twice a day still have visible plaque deposits. Even those who brush their teeth immediately before examination have plaque on one-third of their teeth
• Ninety-six percent of people see a smile as very important to someone’s overall appearance.
Neglect of the gums and teeth is not only bad for our image and our relationships but also for our general health. Gum disease is caused by a build up bacteria-infested plaque, which, in its severest form, results in loss of teeth as the gums shrink. It can also shorten life expectancy as the bacteria is recycled through our bloodstream. So looking after our teeth is not simply a question of vanity. Brushing, flossing and regular dental and hygenist check ups are vital. Giving up smoking is also important.

The good news is that it is now easier than ever before to look after our teeth and a far more pleasant experience that it used to be, particular with the increasing numbers of dental spas opening up in the capital. These tend to offer a whole range of aesthetic treatments, including non-surgical procedures to enhance the effect of a beautiful set of sparkling teeth. Patients lay back in the spa like ambience listening to their favourite music on an iPod or a film CD while the experts work at their teeth. It is possible to get a foot or hand massage to take your mind off that buzzing drill.

Cosmetic dentists work to correct aesthetic problems rather than serious dental diseases – although some are qualified to do both – and can improve a person’s smile and overall appearance through a variety of techniques, including veneers (usually thin porcelain bonded to the original tooth), crowns and bridges (teeth replacements) and tooth whitening.

It is possible to have a whole smile makeover transforming the face and there is even a dental facelift which works by restoring and rejuvenating the teeth, uplifting sagging jawlines and taking years of a personÂ’s age. An increasing number of older people are now having orthodontics to straighten unattractive teeth with new high tech invisible braces.

The cost of cosmetic dentistry varies, not least because it is bespoke and also because of different techniques and the quality of materials. Veneers, for example can cost between ÂŁ250 and ÂŁ900 each, depending whether they are composite or porcelain; crowns from ÂŁ750 and whitening from ÂŁ500. A full smile makeover can cost from a few to several thousands of pounds. For healthy teeth that simply need whitening there are now many safe and relatively inexpensive home treatments now on the market.

These are some of the top cosmetic dentists and treatments:

DENTAL REJUVENATION – by Dr George Druttman at CAP 600

One of the latest and most popular treatments is improving the appearance of ageing teeth and one of the leading specialists of this treatment in London is Dr George Druttman of Cap600 in the City.

He says: “Teeth are one of the first features that people look at. Our teeth deteriorate over the years, gradually taking on more and more imperfections that betray our age, or maybe make us look even older than we really are. In Western society, where one in six people will soon be over 65, everybody wants to stay as young looking as possible.”

The solution to ageing teeth is to use a combination of techniques to return them to youth including recontouring (whitening and shaping), replacing fillings to blend in, bonding using a synthetic material to shape and alter the size of teeth and veneers.

The lips can also be treated by using natural fillers, such as Restylane, which contains hyaluronic acid, to accentuate lipline, fill out lips and plump out lines.

Dr Druttman adds: “Most people do not realise what can be done by cosmetic dentists. It may well be that a few short dental treatments take years off so that other surgery a patient might have been considering…

Signs of ageing teeth

Colour – older teeth loose brightness and luminosity and become darker. Wear makes them shor and stubby. Years of food, smoking and coffee may stain teeth permanently.

Shape – young teeth are convex but wear makes the shape of older teetch straight or even concave. Tooth grinding, accelerates this dental erosion. Chipped edges are another sign

Surface – The fine ridges of the teeth are smoothed away and cracks in the enamel may appear

Fillings – a mouth with silver-mercury(amalgam) fillings with give teeth an overall appearance of dullness

Lips – The lips thin and sag, there may be vertical lines, all of which are hastened by smoking
Contact: Dr George Druttman at Cap 600, 123 Cannon Street, London, EC4N 5AX. T: 020 7621 0600; dental@cap600;


Dr Justin Glaister is the clinical director of Umbrella and one of the leading cosmetic dentists in the UK. The “four steps to a new smile” is one of his signature treatments and aims to transform the whole appearance of your face.

After an initital assessment in made during which the appearance of your smile, the health of your gums and surrounding bone, jaw joints and the stability of your bite are evaluated. You may need radiographs. A detailed model is made which you can study in detail and change. Any remodeling work will be carried out on your teeth. All your new teeth are made in several different tones to give a natural look. Celebrity clients include hairdresser Nicky Clarke.

Contact: Dr Justin Glasiter, Umbrella, 11 Harley Street, London W1G 9PF . T: 020 7612 9802.

THE DENTAL FACELIFT – by Dr Phil Stemmer

An authority in aesthetic dentistry, celebrity dentist to the stars, Dr Stemmer treats people who want to enhance their looks to advance their careers or improve their self esteem. At one end of the spectrum this involves complete non-surgical face lifts to those with disfigured, crooked or unevenly spaced teeth. As well as fine porcelain veneers one of the most popular treatments is tooth whitening which can lift the colour of the teeth by several shades to produce a gleaming result on the patientsÂ’ own teeth. Dr Stemmer has treated and enhanced the smiles of many of our most glamorous celebrities, a myriad of pop and film stars. He is also one of EuropeÂ’s most experienced authorities in the treatment of oral malodour.

Contact: Dr Phil Stemmer, Conan Doyle House, 2 Devonshire Place, W1. T: + 44 (0)20 7935 0406 < ahref=""> or a href=””>


Dr Stanley Kay is a leading pioneer of reconstructive dentistry as well as cosmetic dentistry. These include very detailed and sometimes invasive procedures for those who need far more expertise and work than simple aesthetics, such as root canal work and problems with the temporo-mandibular joint (TMJ) which can be out of alignment. Problems with the TMJ, can cause head, neck and shoulder pains, clicking sounds, pain around the ear and wear and tear of the teeth through clenching and grinding. Treatment includes the replacement of missing teeth and other correction procedures to realign the joints.
Contact: Dr Stanley Kay at the Harley Street Dental Clinic, 103 Harley Street, London W1. T: 020 7486 1059. (a href=””>

HARLEY STREET SMILE – by Dr Anthony Zybutz

Dr Anthony ZybutzÂ’s signature treatment is the Harley Street Smile, a version of the Hollywood Smile, for people who prefer a more subtle look. He uses a combination of procedures from cosmetic contouring, whitening and veneers to restore the original beauty of teeth in a minimally invasive way with minimum discomfort. In most cases the transformation can be completed in less than two hours and patients leave with a new self image and confidence.

Contact: Dr Anthony Zybutz, 39 Harley Street, London on 020 7580 9541.


This clinic focuses on cosmetic and reconstructive dentistry uses state of the art technology from the US and the atmosphere of a boutique hotel and a sumptuous spa. He has a celebrity client list including Tamzin Outhwaite, Sophie Ellis Bextor and Jordan. Treatments include veneers, whitening, invisible braces, white fillings, implants and bridgework. Other treatments on offer include Botox and aesthetic fillers, aromatherapy and reki treatments. Dr Oliver pioneered the use of “photo imaging” in the initial consultation stage so that the client can see what their new smile could look like with the aid of digital imaging technology.
Contact: Dr Joe Oliver at The Welbeck Clinic, 20 Welbeck Street, London, W1. T: 0870 2416903 or visit

PERFECT SMILE WITH with Three-D dimensional modeling – by Dr Mark Hughes

The Harley Street Dental Studio is one of the first cosmetic dentist practices to use a variety of techniques imported from the US including the finest ‘micro-thin’ veneers and the use of Cerec 3D Cad-Cam to laser scan teeth producing a 3-dimensional model on the computer. Dr Hughes is then able to cut an actual porcelain filling, ready to be fitted, in less than 10 minutes.

The Studio also offers the ultimate lifestyle experience: a plasma screen showing a DVD of your choice, complete with Bang and Olufsen surround sound, a limousine service to and from the Studio and, for those who want the ultimate pampering experience, procedures such as a manicures or pedicures can be carried out while in the dentists chair.

Contact: Dr Mark Hughes at the Harley Street Dental Studio 42 Harley Street, London W1G 9PR. T: 020 7636 5981

THE BESPOKE SMILE – by Dr Victor Hillman

Dr Victor Hillman specialises preventative, periodontal and cosmetic dentistry and celebrity smiles for the likes of Barbra Streisand and Zoe Ball right through to Jonathan Ross. His clientele come from the UK and the US for his expertise. He specialises in ‘Whole Mouth Rejuvenation’ and uses the latest techniques and advances in technology to transform clients smiles, including whitening, veneers, implants or a combination of these. The practice is particularly good for those with dental phobias as Dr Hillman will spend time with patients reassuring them on procedures so that they are at ease with what is happening.

Contact, Dr Victor Hillman at The Cosmetic Dental Practice, Golders Green, NW11
Tel: 020 8731 9020

CLEARSTEP – by Dr Andrew McCance

Clearstep is a revoluntionary new brace created by Dr Andrew McCance, a specialist orthodontist and dentist. It is not only virtually invisible, but can be removed for eating, cleaning and business meetings and it is ideal for older people who want to improve the appearance of crooked teeth. It is also popular with celebrities who donÂ’t want to be spotted wearing a brace. Unlike conventional braces it does not need teeth to be acid-etched to attach it and does not affect speech. It is also far cheaper than conventional orthodontic treatment which can cost up to ÂŁ4,000 at about ÂŁ1,000. The device has been successfully trialed in more than 300 patients and takes 24-30 weeks to get results.

Contact: Dr Andrew McCance at the Clearstep Centre, 47 Montague Mansions, Baker Street, W1; T: 020 7486 6917.

Whitening at home
The Super Smile Accelerator Kit

Brush your teeth for two minutes twice a day for dramtically whiter teeth without the hassle of trays. The dual whitening system contains a tube of accelerator and another of toothpaste. The products work together with a gentle bleach and clean the teeth at the same time. The manufacturers say that it is safe to the tooth enamel. Price ÂŁ22.50 from

Rapid White Starter Kit

Rapid White whitens teeth by up to three shades in just a week and six shades in two weeks, using a non-peroxide formula. It uses an accelerator and a whitening gel and a rubber mouth tray. The full kit costs ÂŁ19.95 but a starter kit is ÂŁ7.95, available from Boots.

CleverWhite Day & Night

CleverWhite Day & Night is a clever new, convenient lipstick sized, teeth whitening product is clinically proven to whiten your teeth in just 14 days. It combines a minty whitening gel which gets to work whilst you sleep with an instant whitening wax to top up your smile as often as you like throughout the day. It can whiten teeth by up to 3.5 shades in just 14 days. On sale at Boots for ÂŁ12.95RRP

Hollywood Smile by Collagenics

This is a 14-day home treatment which begins with an initial consultation at a clinic. Impressions of the clientÂ’s teeth are taken by the practitioner at one of clinics nationwide to allow for custom made trays to be made that fit your teeth perfectly. These are used at home with a gel, a small amount of gel is squeezed into the trays and then worn for a minimum of four hours, normally at night. For further information and clinics contact Collagenics on 0845 330 3077 or visit

Beverly Hills Formula

This is a special whitening toothpaste which is gentle and works with regular daily brushing. It is available from Superdrug, Tesco, SainsburyÂ’s, Harrods, Selfridges and Asda. Priced ÂŁ3.99 . Stockist enquiries are at

Dentists & Cosmetic Dentists

Harley Street Dental Studio, London, W1

Renowned cosmetic dental surgeon, Dr Mark Hughes has recently launched the new Harley Street Dental Studio in London.

The studio has state of the art equipment and the latest techniques are performed in a stylish and fashionably holistic spa environment.

The range of treatments available at the Harley Street Dental Studio is vast and covers all aspects of reconstructive and cosmetic dental work. Mark and his team use the latest practices to give you the smile you want.

As one of the only dental surgeons in the UK using Di Vinci Veneers, Mark and his experienced team can ensure teeth are corrected and aligned to give the most beautiful smile. These ultra-thin shells of ceramic material are bonded to the front of teeth with little or no anaesthetic to mask discolorations, brighten teeth, and to improve your smile.

When fitting veneers, the Studio offers a bespoke service; patients can choose the shade and size of teeth that suits them and their face the best.
Mark personally works with a patient to ensure that they get the most attractive and natural smile.

Facial rejuvenation is also offered at the Studio and is the dental equivalent of a facelift. The procedure replaces worn or missing teeth, improving bone structure and having a dramatic anti-ageing effect on facial appearance.

In addition to using the latest dental techniques, the Studio also offers the ultimate lifestyle experience: a plasma screen showing a DVD of your choice, complete with Bang and Olufsen surround sound, ensures your time in the Studio is as comfortable and soothing as possible. For those who areshort of time, or simply want the ultimate pampering experience, a manicure or pedicure can be carried out whilst you have your teeth whitened – all within your lunch hour. The Harley Street Dental Studio uses Zoom 2 whitening products from California, which achieve results in just 40 minutes.

Dr Hughes is dedicated to clinical excellence and has built a reputation as one of the finest aesthetic dentists in London. He is well known in the industry for his impeccable standards and for working closely with patients to provide outstanding quality in dental and aesthetic treatments to create the most natural looking teeth and the best results.

Escaping the busy street and stepping into a Zen-like zone with crisp, sleek interiors and exotic flowers gracing every table, the Harley Street Dental Studio removes any fears you may have about visiting a dentist. All of the finer details have been carefully thought out – from the carefully positioned BuddhaÂ’s that provide serenity, to the many bowls of crisp green apples that remind you of where you are.

About Harley Street Dental Studio:

London Centre For Cosmetic Dentistry T: +44(0)20 7722 1235.
Consultations for cosmetic surgery are free of charge.

The London Breath Centre
93 Haverstock Hill, London, NW3 4RL
T: +44(0)20 7722 1235 or +44(0)20 7586 7237

Other useful commercial websites:

These are professional bodies who can give you unbiased advice about practitioners:


British Academy of Aesthetic Dentistry
Suite 152
84 Marylebone High Street
London W1M 3DE

British Dental Association
64 Wimpole Street
London W1M 8AL UK
T: 44 (0)20 7935 396

American Academy of Cosmetic Dentistry
American Dental Association


European Academy of Esthetic Dentistry

A-Z of treatments


Amalgam fillings

Once a standard treatment, amalgam silver coloured fillings have now been replaced by composites to white ones.


Can improve colour of teeth by up to 70% but not stains caused by the antibiotic tetracycline or the white patches caused by demineralisation – need to use micro-abrasion. The latest treatment is laser whitening, in which a hydrogen peroxide solutions is painted onto the patients teeth and subjected to a laser that speeds up the procedure.


Tooth coloured material is stuck. Tooth is etched using a week acid to create grooves to enable the material, such as veneers (see below) to bond.


These are coverings that replace the top part of the tooth. This treatment is used when the teeth are severely decayed, factured or for cosmetic reasons. They are usually made of porcelain, with metal or glass bases.

Endodontics (root canal therapy)

This is the removal of dying or dead nerves which are replaced with a filling material, which can give a tooth an extra ten years of life.


Used to replaced lost teeth but could only be used if there was enough bone to screw in the implant made of titanium. Now however surgeons are able to graft the patients own bone into the mouth to create a base.

Light curing

This is used to harden fillings, to whiten or bleach teeth.


The process of aligning the teeth using fixed braces and in difficult cases may also involve surgery. The latest braces are ceramic.

Scaling and polishing

3-6 monthly appointments with hygenist to get rid of plaque and stains. Now use ultrasonic descalers and the air-abrader
that uses an abrasive powder to clean the teeth.


A thin layer of porcelain is bonded to the tooth. Disadvantages is that they can easily chip or even fall off and may cause damage to teeth.