Brits spend more time cleaning their cars than teeth


New research shows that millions of UK adults are seriously unaware of effective preventive tooth care. The survey, commissioned by Denplan, backs up recent research from CitizenÂ’s Advice which shows millions of adults cannot access an NHS dentist – indicating a ticking time bomb for the already over-stretched British healthcare system.

DenplanÂ’s survey of the nationÂ’s tooth care habits showed a worrying lackadaisical attitude, with only 61 per cent of respondents bothering to brush their teeth twice a day, preferring to get the toothbrush out only once (31 per cent). Men were also the worst offenders, with 36 per cent of them brushing just once a day, and 70 per cent of women brushing twice a day or after every meal.

Dentists unable to educate

The reasons for this blasé attitude was largely down to ignorance of what a positive impact brushing twice a day has on tooth and gum health. Of those respondents who don’t brush their teeth twice a day, 32 per cent thought it wasn’t necessary or had the opinion that brushing once was better than not brushing at all (22 per cent). A worrying 19 per cent stated that they simply couldn’t be bothered to brush twice.

Steve Gates, Managing Director at Denplan, comments: “We do believe that much of this unawareness of oral hygiene is symptomatic of the fact that people increasingly have less access to dentists. Dentists provide vital after-care advice and help to educate patients on how to avoid serious problems.

“Some of our other recent research shows that 34 per cent of private dental patients visit a private dentist because they can’t find an NHS one. The current situation has a particular impact on low income households where going private may not be considered an option. As a result, for many the health of their teeth is not a priority which is stacking-up health issues for the NHS purse strings when emergency dental care is required.”

More time spent washing the car

Almost three-quarters (72 per cent) of all respondents who brush their teeth don’t spend enough time on each brush, brushing for less than two minutes – the minimum recommended time to spend brushing your teeth.

“Our respondents said that they don’t have the time to brush their teeth twice or more times a day. But, only four minutes a day is needed to help you avoid any nasty dental problems that could mean pain, anti-social smelly breath or even losing some teeth. As adults, these are the only teeth we are ever going to get so, its frustrating to see people dedicate more time cleaning the car or putting their make-up on,” continues Gates.

Tooth rot

The research also indicated that there is still a huge gap in understanding what foods cause tooth decay. More than a third of respondents don’t know what the primary cause of tooth decay is with 37 per cent citing reasons such as ‘plaque’ and ‘lack of calcium’, rather than the number one tooth rotter – sugar.

From the research results, it was no surprise that 60 per cent of respondents had suffered dental-related problems in the last twelve months.

Of these, nearly twice as many men (21 per cent) than women (12 per cent) did nothing about it, whereas 87 per cent of women proactively consulted a dental professional or enhanced their oral health regime.

The research also showed that women (36 per cent) were better at flossing than men (21 per cent). With, 32 per cent of men also saying that they didnÂ’t use any other types of dental product such as mouthwash, floss, mints or chewing gum, that means there are a lot of frogs to kiss.

Find out more about Denplan

Denplan Ltd., part of the AXA Group, is the UK’s leading dental plan provider with an approximately 80% market share. Denplan has more than 6,500 member dentists nationwide (around a third of General Dental
Practitioners) and over 1.8 million registered patients. The company was established in 1986 by two dentists who pioneered the concept of dental payment plans. Today Denplan provides a range of plans for adults and children, enabling patients to spread the cost of their dental care through a fixed monthly fee. Denplan supports regular attendance and preventive care, reducing the need for clinical intervention and helping patients to maintain healthy teeth and gums for life.

Denplan Care: all routine and restorative care + worldwide dental A & E cover

Denplan Essentials: routine care only + worldwide dental A & E cover

Plans for Children: routine and other agreed care + worldwide dental A & E cover

Denplan Emergency: worldwide dental A & E cover only

Denplan Enhance: interest-free patient loans of £250 – £25,000 for dental treatment

Company Dental Plans: company funded, voluntary and flexible benefit schemes

Denplan also provides a range of professional services for its member dentists, including the Denplan Quality Programme, Denplan Excel accreditation programme and Denplan Training.

Patient enquiries telephone: 0800 401 402

Dentist enquiries telephone: 0800 328 3223

About the survey
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,974 adults. Fieldwork was undertaken between 11th – 14th January 2008. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

The Harley Implant Dental Centre, Harley Street, London

10% discount on all treatments
The Harley Dental Implant Centre
111 Harley Street
London W1G 6AW
T: + 44(0)7935 2573

Drs Raj Parkash and Nigel Agger are two of the best dentists and cosmetic dentists in the business today. They work with a passion to deliver the best outcome for their patients.

What they say: “The Harley Dental Implant & Cosmetic Centre is a clinic dedicated to providing the best in dental implantology and cosmetic dentistry. We are internationally renowned for our exceptionally high standard of implant and general dentistry.

We are committed to providing the ultimate standard of quality service in restoring and maintaining your dental health in an atmosphere of professionalism and clinical confidence.

Our aim is to create results for our patients, which enhance the quality of their lives through our dedication to understanding their fundamental needs by means of precise and clear communication.

We treat the person, not just their teeth.”

Get one year’s supply of Arm & Hammer whitening toothpaste free


London: With New Year round the corner, you may be starting a new regime to look after yourself better in 2008. Why not start the easy way, by replacing your regular toothpaste with a super toothpaste that will not only whiten with the natural power of baking soda, but will care for your teeth. Check out the products below and care for your smile the easy way into next year!

**NEW** Arm & Hammer Enamel Care Sensitive® 75ml (RRP ÂŁ3.49) – Great for those with sensitive teeth.

From the leading baking soda brand, Enamel Care Sensitive removes the cause of sensitivity by sealing the teeth and protecting exposed nerves to offer lasting relief from sensitive teeth, by fixing the cause. It is the only sensitive toothpaste to contain Liquid Calcium® which fills in the tiny crevices to restore the enamel surface. Liquid Calcium® technology repairs the teeth and seals them to form a protective shield in only three months. The baking soda offers deep cleaning and stain removal restoring teeth to their former whiteness.

Arm & Hammer Enamel Care® 75ml (RRP £3.49) – Great for teeth previously weakened by acids in food and drink.

Contains the innovative patented technology Liquid Calcium® to remineralise teeth and restore surface enamel. Containing 8 times the amount of mineral ions found in saliva naturally, it actively reverses the effects of acids in everyday food and drink. It thus increases the gloss of teeth as well as whitening gently and naturally. Containing fluoride to strengthen teeth and fight cavities more effectively.

If you would like to receive 12 months supply of Arm & Hammer please email us at by 11 November 2007. Please state whether your preference is for either the Enamel Care or Enamel Sensitive.

Get a Hollywood smile in Bulgaria


Varna, Bulgaria:A radiant smile is hard to resist but the cost of whitening and veneers can be prohibitive. Now a new clinic, the Dentaprime, is offering the latest cosmetic dental treatments at a fraction of the price elsewhere.

The first three seconds decide what effect you have on another person. A naturally radiant smile is almost impossible to resist. On the other hand teeth get discoloured in the course of time, or even turn brown.

Coffee- and tea-drinkers and smokers are particularly affected. But help is at hand from professional tooth-whitening procedures, otherwise known as bleaching. The Dentaprime Dental Clinic at Varna in Bulgaria provides one of the safest and most efficient bleaching methods there is – with the most up-to-date equipment and at reasonable prices.

The idea of whitening teeth is not new. But the ultrasound bleaching system is! Analysis of a long-term study has shown that ultrasound bleaching, using the Dentaprime Clinic (QuickWhite ©) system, is the most efficient and safest professional tooth-whitening procedure to have a long-term effect. There is no change to the structure of the teeth and treatment is extremely gentle. One particular advantage is that the dentist can adjust the colour of fillings and crowns. This means that your smile is completely natural and white.

Worldwide patent
To start with, your teeth and the spaces between them get a completely professional clean. Then the dentist applies the patented QuickWhite© contact gel, depending on the condition of your teeth and the desired result. After this you relax comfortably for about 40 minutes in a specially designed chair, the KaVo Primus, manufactured in Germany. The whitening process uses ultra-sound and provides the best possible result.

DIY tooth whitening systems Adhesive whitening strips from the discount pharmacy or so-called DIY systems, are not an alternative to professional bleaching in a dental clinic. Users frequently report unsatisfactory results, even though they may have followed instructions to the letter, sometimes for weeks on end. ‘Not much white for rather a lot of money’ seems to be the general feeling.

In the Dentaprime Clinic the patented bleaching process costs about sixty per cent less than in the UK. As well as receiving treatment many patients use the opportunity to take a short holiday on the Bulgarian Black Sea coast.

You can obtain more information on the internet at:

About Dentaprime

The Dentaprime Dental Clinic for implantology and cosmetic dentistry on the Bulgarian Black Sea coast is among the most modern in the whole of Europe. It combines highest quality standards with significantly lower treatment costs than in Great Britain. Its seven implantation rooms and five prosthetic rooms are equipped with the most modern medical apparatus, manufactured by world market leaders KaVo. The implant systems come from Switzerland, from well-known manufacturers, Nobel Biocare and Straumann. Patients are cared for and treated by experienced and English-speaking implantologists, dental technicians and medical assistants, who have all been trained to western European standards.