Lumineers – the new way to transform your smile

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LUMINEERS® by Cerinate® porcelain veneers is the pain free, non-invasive cosmetic dental treatment which will transform any smile into a whiter, brighter, full-on beam and enhance your appearance.

LUMINEERS was developed by the California-based corporation Den-Mat and is now available for the first time in the UK. LUMINEERS are as thin as a contact lens and are bonded to the front of the teeth – so a stunning new look can be created – with only two visits to the dentist. This treatment is ideal for misaligned, misshapen, stained, discoloured or widely spaced teeth without the need to grind down healthy tooth structure. It can even cover existing crowns or bridgework.

A patient pictured before is shown on the right and after treatment below.

Lumineers are available from approved cosmetic dentists who assess your suitability. LUMINEERS do not require the removal of sensitive tooth structure and no temporaries are needed. A unique set of LUMINEERS are then created and fitted to the front of the teeth without the need for injections. Once they approve their look and feel.

LUMINEERS are permanently bonded, and will look natural and feel comfortable right from the start.

LUMINEERS are made from Cerinate porcelain and will be made to match existing teeth. They can be cared for and treated as normal using a regular brush and non-abrasive toothpaste.

These permanent porcelain veneers are clinically proven to last up to 20 years with no need for drilling; LUMINEERS can disguise and strengthen unattractive teeth. A LUMINEERS smile also offers instant teeth straightening and looks completely genuine.

Appearances are always improved with an enhanced smile and having a bright and confident beam is the key to feeling and looking great. With LUMINEERS anyone can be confident that their smile is one to be proud of – change smiles and see how it can change lives!

For more information, please visit: www.lumineers.com or contact DKAP International on 0800 028 0155.

Londoners spend most on cosmetic dentistry

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Londoners spend more on cosmetic dentistry than those living in other parts of the UK, according to a survey of 2000 people by Mintel for the British Academy of Cosmetic Dentistry.

The country was split into five regions- Scotland, Midland and Wales, North, South and London- and the survey examines the difference between each regionÂ’s attitude towards smiles and oral health.

Regional Highlights:

Scots Show Off Their Smile, Shun Cosmetic Treatment

Only 14% of Scottish respondents conceal their smile in photographs, compared to the national average of18% of people hiding their teeth in photos.
Two-fifths (40%) of the Scottish population claim to always smile in photographs, compared to only one-third (32%) of the nation doing so.
Only a quarter (27%) of Scottish people are concerned with the look of their teeth, lower than the national average and the lowest among all regions
Only 29% of Scots feel people are ‘judged by their smile’, compared to 44% of Londoners
With Scots being the most likely to show off their smile, itÂ’s not surprising they are the least likely to invest in aesthetic dental treatments: only 1/3 (35%), the lowest among all regions, believe cosmetic dentistry can improve their smiles.

The North Follows London Trends

Over a quarter (26%) of those in the North have had cosmetic dentistry, not far behind the 28% of Londoners who splurged on cosmetic dentistry procedures.
Almost half (47%) of Northerners feel that cosmetic dentistry can improve their smile, compared to only 35% of Scots (how does it compare with the national average?).

Midlands and Wales Want Better Smiles

Those from Midlands and Wales are most likely to conceal their teeth in photographs, with 20% of the population hiding their gnashers from the camera – compared to Scotland where only 14% conceal their teeth in photos and the rest of the country, which averages around 18%.
Therefore, itÂ’s not surprising that only 27% of people living in Midlands and Wales will always smile in photographs, compare to the considerably higher national average of32%. Also the lowest percentage of people among all regions.
Those living in Midlands and Wales were the region most likely to believe a better smile begets more success in their life and career, with 28% claiming so.
Perhaps because of these concerns, people from the Midlands and the Welsh are most likely to visit the dentist regularly, with 55% of them doing so.

Londoners Love Cosmetic Dentistry

Londoners were the most likely to have cosmetic dentistry done, with a higher than average (28% vs. the average around the country, 24%) of them claiming to have done so.

Londoners were also more likely than average to request white fillings:17% of people in the area have chosen this form of treatment, which is much higher than the national average of12%. Veneers was the second most popular treatment among Londoners with 11% having the treatment done, also much more than the national average of only 8% of people having the treatment.
Coincidentally, Londoners were the most likely to believe that ‘people are judged by their smile’, with over two-fifths (44%) of London believing so.

The South Stick To The Natural Smile

Only one-fifth (20%) of southerners believe that people with an ‘attractive’ smile are more confident, which is much less than Londoners (27%) and lowest among the entire country.
This can explain why less than one-fifth (18%) of those in the South have had cosmetic dentistry, much less than the national average (24%) and the least among all other regions

Dr David Bloom, Dentist and President of the BACD says:

“The public’s attitude towards smiles and oral health differs tremendously depending on the region. Those in London and the North are more open to the possibilities of cosmetic dentistry, while those in the South are happy with their natural smile. The most positive fact is that every region has at least 50% of people visiting the dentist regularly, which proves that the nation as a whole is aware of the benefits of improved oral health.”

National highlights:

A third of the population (32%) say they are ‘concerned by the look of their teeth’
Approximately one fifth of people (18%) ‘usually conceal their teeth in photos’, including 19% of men and nearly a quarter of both 18-24 and 25-34 year-olds
Only one in four people agree with the statement ‘I like my smile and would not change it’, and in fact, less claim to ‘always smile in photos’ than last year – down to 20% from 27%

Over half of the representative sample now claims to visit their dentist regularly, a rise of 5% on last year(53% up from 48%)

Nearly 60% of women visit the dentist regularly, above average and significantly more than men do – only 46% of males visit the dentist regularly
Women are more inclined to believe a nice smile indicates a warm personality, whilst men consider it begets more success in life
Over a quarter (27%) continues to believes that cosmetic dentistry can improve quality of life

About the BACD
The British Academy of Cosmetic Dentistry is a not-for-profit, inclusive organisation for the advancement and ethical delivery of cosmetic dentistry, open to all dental professionals including dental technicians and hygienists. Their aim is to create a dynamic, active group of members from all areas of the dental team. The BACD, which has over 800 members, is affiliated with the American Academy of Cosmetic Dentistry, the world’s largest organisation for cosmetic dental professionals. For more information please visit www.bacd.com

Jennifer McGarrigle

Account Executive

Get one year’s supply of Arm & Hammer whitening toothpaste free

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London: With New Year round the corner, you may be starting a new regime to look after yourself better in 2008. Why not start the easy way, by replacing your regular toothpaste with a super toothpaste that will not only whiten with the natural power of baking soda, but will care for your teeth. Check out the products below and care for your smile the easy way into next year!

**NEW** Arm & Hammer Enamel Care Sensitive® 75ml (RRP ÂŁ3.49) – Great for those with sensitive teeth.

From the leading baking soda brand, Enamel Care Sensitive removes the cause of sensitivity by sealing the teeth and protecting exposed nerves to offer lasting relief from sensitive teeth, by fixing the cause. It is the only sensitive toothpaste to contain Liquid Calcium® which fills in the tiny crevices to restore the enamel surface. Liquid Calcium® technology repairs the teeth and seals them to form a protective shield in only three months. The baking soda offers deep cleaning and stain removal restoring teeth to their former whiteness.

Arm & Hammer Enamel Care® 75ml (RRP £3.49) – Great for teeth previously weakened by acids in food and drink.

Contains the innovative patented technology Liquid Calcium® to remineralise teeth and restore surface enamel. Containing 8 times the amount of mineral ions found in saliva naturally, it actively reverses the effects of acids in everyday food and drink. It thus increases the gloss of teeth as well as whitening gently and naturally. Containing fluoride to strengthen teeth and fight cavities more effectively.

If you would like to receive 12 months supply of Arm & Hammer please email us at readeroffer@elixirnews.com by 11 November 2007. Please state whether your preference is for either the Enamel Care or Enamel Sensitive.

Get the snappy Hollywood smile!

London: The British Academy of Cosmetic Dentistry (BACD), the not-for-profit organisation and leading educational entity for the advancement and ethical delivery of cosmetic dentistry, today highlighted a new procedure: the ‘snap-on’ smile, which transforms the look of teeth without injections or drilling.

America’s latest fashion accessory, the ‘Snap-On’ smile allows people to decide on the appearance of their teeth – including the choice of a particular celeb smile, such as Tom Cruise’s or Angelina Jolie’s. The procedure particularly benefits people whose teeth may be crooked or discoloured, but cannot face or afford extensive dental treatment.

Dr Phillip Lewis, dentist and BACD member pioneering the treatment said: “This procedure became rapidly very popular in America due to its simplicity and relative low cost. It is not a substitute for the thorough and more permanent results of veneers and crowns – but the Snap-On smile can give a really pleasing instant smile enhancement without any discomfort.”

The Snap-On smile fits over people’s natural teeth and comes in the colour of their choice – whether in their natural shade or any number of degrees whiter. They last for years and can be put on and taken off at will, and people can eat and drink with them on.

Former teenage model Chloe Lewis and her boyfriend Daz Blackbrook have just become the first people in the UK to receive the Snap-On smile. Chloe chose a ‘Sarah-Jessica Parker’ look while her boyfriend went for a more masculine set.

Chloe says: “I’m really delighted with my new smile but one’s not enough! I want to be able to change my smile to suit my mood. It’s just deciding who I want to look like next…”

To produce the new smile, an impression is taken of the patient’s mouth, and the final product is fitted after 3 weeks. They cost between £950 for just upper or lower, and £1,500 for both – extremely cost-effective when compared to traditional cosmetic ‘smile makeovers’ which can cost tens of thousands of pounds.

Dr. Phillip Lewis, who runs a private dental practice on the Isle of Wight: “Ideal for weddings, job interviews, or just wanting to emulate a celebrity, the Snap-On smile provides instant aesthetic results, whether you’re a teenager looking for a cool accessory or a grandparent fed up with stained teeth.”

To find a reputable dentist who will offer the Snap-On Smile via the BACD website www.bacd.com

About the BACD

The British Academy of Cosmetic Dentistry is a not-for-profit, inclusive organisation for the advancement and ethical delivery of cosmetic dentistry, open to all dental professionals including dental technicians and hygienists. Their aim is to create a dynamic, active group of members from all areas of the dental team. The BACD, which has over 400 members, is affiliated with the American Academy of Cosmetic Dentistry, the world’s largest organisation for cosmetic dental professionals

Hormone melatonin may protect gums from disease

Salivary melatonin may play an important role in maintaining periodontal health, according to a new study published in the Journal of Periodontology.

This is one of the first attempts to examine the influence of salivary melatonin upon periodontal disease, an inflammation that destroys the tissues and bone that support the teeth.

Researchers found that melatonin, a hormone created by the pineal gland, may be able to protect the oral cavity against free radicals produced by inflammatory diseases. Melatonin has strong antioxidant effects that can protect cells against inflammatory processes and oxidative damage. Melatonin supplements are commonly promoted to ease jet lag and hasten sleep.

Patients with higher salivary and melatonin ratios had lower community periodontal index (CPI). CPI is the score used to assess periodontal status. This finding suggests that the melatonin may fight against infection and inflammation possibly due to its antioxidant, anti-aging and immunoenhancing ability.

It was also observed that older patients had lower saliva volumes and melatonin ratios and higher CPI scores compared to younger patients with increased salivary and melatonin levels and decreased CPI scores.

“Further research is required to fully explain the relationship between melatonin and its influence on periodontal health,” said Kenneth A. Krebs, DMD and AAP president.. “Until we know more, it’s important for people to talk to their dental professional about the state of their periodontal health. Periodontal disease and dental decay are the primary causes of adult tooth loss.”

TV makeover shows drive growth in cosmetic dentistry

London: A quarter of the UK population has undergone cosmetic dentistry according to new statistics from the British Academy of Cosmetic Dentistry and Mintel.

They show that just over a quarter (26%) of the population have had some type of cosmetic dentistry procedure, of which teeth whitening and white fillings are the most widely experienced.

The national representative sample of over 2,300 adults participated in the online survey which identified the incidence in cosmetic treatments, a market estimated to be worth in excess of ÂŁ280 million, within the UK population. The survey also examined levels of awareness among the public, as well as the most popular vehicles currently used for the promotion of aesthetic procedures.

Highlights:

Over a quarter (26%) of the population have had cosmetic dental treatments
Teeth whitening is the most popular treatment (31%), followed by white fillings (30%), requested crowns or bridges (21%) and veneers (18%)
Just under a third of women admit to having had cosmetic dental treatment compared with one in five men

The age analysis shows that people in the 25-34 age group are the most likely to have had teeth whitening, people 35-44 opting for white fillings

Makeover shows are a popular vehicle to gauge cosmetic treatments, with almost half of women (49%) occasionally tuning in

According to Dr. Christopher Orr, President of the BACD and Lead Clinician at a Harley Street cosmetic dentistry group:

“With the increase of effective non-surgical and non-invasive procedures such as teeth whitening, cosmetic dentistry has become a more attractive option for people by providing an acceptable and more subtle approach to cosmetic procedures. The survey also reveals that people who start with teeth whitening are more likely to progress to more complex cosmetic dental treatments.”

The study also highlights a low public awareness of the availability of cosmetic dental treatments. Previous studies by the BACD show over 93% of practices offer cosmetic procedures, yet only 17% of the population think their dentists can provide these.

Further Results:

Women aged 25-34 are the most likely to have undergone teeth whitening, with 17% of women in this age group claiming to have done so, vs. 12% of men. Over three quarters of teeth whitening is through the use of at-home whitening trays

Women aged 35-44 are again most likely to have requested white fillings, while crowns and bridges for cosmetic purposes are most prevalent amongst women aged over 45, but significantly lower amongst the older male population.

Usage among these age groups suggests cosmetic dentistry is being sought to enhance appearance, and not merely ward off the deterioration of teeth as a result of the ageing process.

Over one in ten (11%) of adults appears to have an interest in cosmetic dentistry, either having discussed or interested in discussing cosmetic dentistry with practitioners and friends.

Television makeover shows are a popular genre, with just over half of the respondents (51%) claiming to watch these programmes as a way of judging the results of cosmetic treatments. Just over one in ten (12%) claimed to be regular viewers, with a further 39% reporting that they watched them occasionally.

Women are the main viewers of TV makeover shows, with 17% of women claiming to be frequent viewers and 49% occasional viewers, demonstrating their huge reach amongst women, compared with only a third of men.

According to Dr Orr:“With the natural curiosity that people feel towards cosmetic procedures, it is essential that safety be foremost in practitioners’ minds. At the British Academy of Cosmetic Dentistry, we will continue our efforts to promote an ethical delivery of dentistry and further public education in this area.”

About the BACD

The British Academy of Cosmetic Dentistry www.bacd.com is a not-for-profit, inclusive organisation for the advancement and ethical delivery of cosmetic dentistry, open to all dental professionals including dental technicians and hygienists. Their aim is to create a dynamic, active group of members from all areas of the dental team. The BACD, which has over 400 members, is affiliated with the American Academy of Cosmetic Dentistry, the world’s largest organisation for cosmetic dental professionals

Largest gathering of anti-ageing experts in London later this year

London: The world’s top anti-ageing experts are to gather in London later this year.

Anti-Ageing Conference London’s speaker programme is the largest gathering of the worldÂ’s pre-eminent medical speakers on the subject of anti-ageing health and regenerative medicine ever to be assembled in London.

The 3rd Anti-Ageing Conference (AACL), will be held at the Royal Society of Medicine in London from the 15-17 September 2006. This event offers a unique opportunity to learn from scientists and physicians about the latest medical advances from what some may consider controversial, to the proven and new treatments for the diseases of ageing.

This event is of importance to all medical professionals who wish to be cognisant on the latest medical and scientific developments in anti-ageing and rejuvenatory medicine from around globe. It is of particular importance to scientists, nutritionists, gerontologists, chiropractors, pharmacists, pharmaceutical chemists and research specialists, nursing practitioners, naturopathic doctors, dentists, bariatricians and weight management specialists.

Among the speakers are world-renowned experts who have driven the global debate on anti-ageing medicine including Dr Robert Goldman, Chairman, American Academy of Anti-Aging Medicine and Dr Ronald Klatz, Founding President, American Academy of Anti-Aging Medicine; Professor Imre Zs-Nagy, Professor John Ionescu, Dr Michael Klentze, Mr Robert Klein and Professor Irving Weissman. The keynote speaker on Sunday is Deepak Chopra, one of the worldÂ’s leaders in the field of mind body medicine and Auvyredic medicine.

As well as the opportunity to hear from these world experts and put questions to our speaker panel, this event provides a unique networking opportunity for healthcare professionals. All delegates receive a high-quality bound conference manual including speaker presentations and biographical materials. The fee also includes a buffet lunch, on all three days, refreshments and an invitation to the conference cocktail reception. In addition the latest anti-ageing products from around the world will be on show in the exhibition hall.

This prestigious scientific event will be introduced by Heather Bird-Tchenguiz MBA, Chairperson, AACL; Founder and President of HB Health; Director of the World Academy of Anti-Aging Medicine; Board Member, European Society of Anti-Aging Medicine and Director, British Society of Anti-Ageing Medicine.

Heather Bird-Tchenguiz comments: “In most societies around the globe people are living longer so the importance of healthy ageing has never been greater. It is possible for older people to live full and healthy lives well into the latter part of their years but in most cases this does not happen because they and the medical professional are not always aware of the new opportunities that are available to them through anti-ageing medicine. That is what this conference is all about and why this knowledge is so vital.”

The speaker programme for Anti-Ageing London 2006 is as follows:
Friday, 15 September – Regenerative and Preventative Medicine
Prof Larry Benowitz – (TBA)
Prof Geoffrey Raisman: Spinal cord injury
Prof David Naor PhD: Involvement of CD 44 in stem cell differentiation
Prof Stephen Minger – (TBA)
Prof Stefan Krauss PhD: Neural Cell Damage
Dr Dasa Ciscova PhD: The efficacy of stem cell therapy in animal models of autoimmune diseases
Prof Tomas Ekstrom: Karolinska Institutet Sweden: Epigentics principles
Dr Tony Pellet: Umbilical Cord stem cells
Dr Miomir Knecevic – (TBA)
Dr Ralf Toenjes PhD: Paul-Ehrlich –Institut: Stem Cell signatures as a tool for quality control of
Innovative medicinal products
Andreas Junge MBA: Knowledge Management
Dr Octavi Quintana Trias: EU politics
Dr Marco Traub: Symposium Overview
Saturday, 16 September
Professor Dr Imre Zs-Nazy: The Theories of Ageing
Dr Ben Pfeifer MD Ph.D: Prostate Cancer – Unique Protocols featuring Photonutrients and the Immounomodulator
Dr Mark Babizayev: Human Cataracts – the role of Lipid Peroxidation and the efficacy of N-acetylcarnosine as a treatment
Phil Micans PharmB: Biological Age Measurement – Practicalities and Issues
Dr Jennifer Krup MD ABAAM:HRT in Women : Questions. answers and more questions
Dr Brian Halvosen: Dentistry – Advances with an emphasis on chelation and preventative health care
Dr Robert Goldman MD PhD FAASP DO FAOASM:
Prof Alfred Wolf: Chronic stress,burn-out and CFS, A new insight and preventive options
Patrick Holford BSc DipION FBant- Nutrition and Ageing
Sunday, 17 September
Dr Deepak Chopra
Dr Julian Kenyon: Photodynamic and Sonodynamic Therapy
Professor John Ionescu PhD: New Strategies to slow skin photoageing
Sarah Noble: Advances in Spa Medicine
Dr Eric Braverman, MD: Subclinical Hyperparathyroidism: A precursor of Osteoporosis and Dementia?
Dr Michael Klentze MD PhD ABAAM: Male Hormone Replacement
Dr Paul Clayton: AlzheimerÂ’s Disease: Pharmaco-nutritional strategies to maintain the ageing brain
Dr Ron Klatz The Conference Overview
The programme may be subject to change
Full details of the speaker programme and speaker biographies can be viewed at www.antiageingconference.com
There are various categories of registration for this event:
Full registration ÂŁ350;
Day 1 Only ÂŁ200;
Day 2 only ÂŁ200;
Day 3 ÂŁ200.
Book on-line on the registration page at www.antiageingconference.com Membership of certain medical societies may qualify for a discount. Further information may also be requested from conference@antiageingconference.com
Telephone: +44 (0) 2075816962

The events sponsors and supporters include HB Health, the British Society of Anti-Ageing Medicine; the European Society of Anti-Aging Medicine; the World Academy of Anti-Aging Medicine and The Trans European Stem Cell Therapy Consortium.

Anti Ageing Conference London
PO Box 50622
London SW6 2YP
United Kingdom
Tel : +44 (0) 20 7581 6962
Fax : +44 (0) 20 7589 1273