Get the snappy Hollywood smile!

London: The British Academy of Cosmetic Dentistry (BACD), the not-for-profit organisation and leading educational entity for the advancement and ethical delivery of cosmetic dentistry, today highlighted a new procedure: the ‘snap-on’ smile, which transforms the look of teeth without injections or drilling.

America’s latest fashion accessory, the ‘Snap-On’ smile allows people to decide on the appearance of their teeth – including the choice of a particular celeb smile, such as Tom Cruise’s or Angelina Jolie’s. The procedure particularly benefits people whose teeth may be crooked or discoloured, but cannot face or afford extensive dental treatment.

Dr Phillip Lewis, dentist and BACD member pioneering the treatment said: “This procedure became rapidly very popular in America due to its simplicity and relative low cost. It is not a substitute for the thorough and more permanent results of veneers and crowns – but the Snap-On smile can give a really pleasing instant smile enhancement without any discomfort.”

The Snap-On smile fits over people’s natural teeth and comes in the colour of their choice – whether in their natural shade or any number of degrees whiter. They last for years and can be put on and taken off at will, and people can eat and drink with them on.

Former teenage model Chloe Lewis and her boyfriend Daz Blackbrook have just become the first people in the UK to receive the Snap-On smile. Chloe chose a ‘Sarah-Jessica Parker’ look while her boyfriend went for a more masculine set.

Chloe says: “I’m really delighted with my new smile but one’s not enough! I want to be able to change my smile to suit my mood. It’s just deciding who I want to look like next…”

To produce the new smile, an impression is taken of the patient’s mouth, and the final product is fitted after 3 weeks. They cost between £950 for just upper or lower, and £1,500 for both – extremely cost-effective when compared to traditional cosmetic ‘smile makeovers’ which can cost tens of thousands of pounds.

Dr. Phillip Lewis, who runs a private dental practice on the Isle of Wight: “Ideal for weddings, job interviews, or just wanting to emulate a celebrity, the Snap-On smile provides instant aesthetic results, whether you’re a teenager looking for a cool accessory or a grandparent fed up with stained teeth.”

To find a reputable dentist who will offer the Snap-On Smile via the BACD website

About the BACD

The British Academy of Cosmetic Dentistry is a not-for-profit, inclusive organisation for the advancement and ethical delivery of cosmetic dentistry, open to all dental professionals including dental technicians and hygienists. Their aim is to create a dynamic, active group of members from all areas of the dental team. The BACD, which has over 400 members, is affiliated with the American Academy of Cosmetic Dentistry, the world’s largest organisation for cosmetic dental professionals