Facial plastic surgeon Costas Papageorgiou – from Beverly Hills to London

Costas Papageorgiou has recently set up a facial cosmetic surgery practice in London after a move from Beverly Hills.

In this interview he answers Elixir’s questions on his personal philosophy and ethic around cosmetic surgery:

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What are your professional qualifications?
I am a UCLA trained Oculofacial Plastic Surgeon specialising in minimally invasive surgical techniques and facial aesthetics.
What is your personal belief (ethic) around cosmetic surgery?
Over the last decade the increasing social acceptance of facial cosmetic surgery has nurtured an unregulated market, where patients are targeted by aggressive business models and questionable approaches. I encourage patients to do extensive research prior to treatment or surgery and I work with each patient to improve and enhance so that changes are subtle rather than dramatic. Don’t forget our face is our identity and our personality which is why it is so special.

At what age do you think men/women should first consider facial surgery?
Changes start to occur in the mid-30s and I believe this is the appropriate age for patients to start adopting minimally invasive interventions to delay the impact of aging in a subtle fashion. I believe in gradual interventions/treatments. Of course genetics have a critical role in our appearance but nowadays we have the ability to enhance our facial features and counteract aging by fusing surgery with technology.

What is the youngest age you would operate facially on someone and why?
I prefer to look at the clinical indication related to each patient. We have to acknowledge that we live in a society obsessed with perfection and beauty and this can certainly push boundaries, but there are situations where facial features and noticeable asymmetries can have a significant impact on the psychology of younger patients. It is best to address these features at an earlier stage before they start affecting their self-confidence and esteem.

The decision has to be balanced and take into consideration several factors related to each patient. Age is definitely not a limit or a risk. The risk relates to who is performing the treatment and based on what criteria.

What is your signature procedure?
Although patients and media love to talk about trends and signature treatments in the cosmetic surgery industry, the truth is there is no singular treatment that can address all the multi-layered changes affecting our face. However, if I have to choose, I favour my eyelid lift which enhances the lost volume in the eye area, combined with a short incision facelift for a naturally rejuvenated face.

If someone does decide they would like to start tweaking – what are the steps and what aesthetics and surgery would you recommend?
Technological innovations and our advanced understanding of facial aging have advanced our ability to counteract aging. I think hyaluronic acid fillers combined with energy based devices like Ultherapy and Silhouette Soft threads are a “soft” way to start enhancing facial features.

In Los Angeles, Hyalu-blepharoplasty is a celebrity favourite of rejuvenating the eyelids by replacing volume and smoothing hollow contours and dark circles without having to rely on surgical blepharoplasty.

What is your best advice in maintaining a youthful face?
Research, patient education, prevention and gradual approaches are my philosophy. Of course genetics have a critical role in our appearance but we have the ability to enhance our facial features and counteract aging by choosing a healthy lifestyle, avoiding sun exposure and above all adopting aesthetic interventions that enhance rather than transform.
Costas Papageorgiou can be contacted here:London Medical

49 Marylebone High Street
London W1
Email md@facialplasticslondon.com
www.facialplasticslondon.com

Face the Facts: The Truth About Facial Plastic Surgery

Face the Facts:  The Truth About Facial Plastic Surgery – Procedures that Do And Don’t Work

by Andrew Jacono MD

 

Dr Jacono Book Cover [640x480].jpgThis is an easy to read and clear book designed to demystify and define the latest surgical and non-surgical cosmetic facial treatments for ageing.  It is written by a top New York surgeon, Dr Andrew Jacono – so you can be sure he knows what he is talking about with great accuracy.

 

Filled with up to the minute information, helpful analogies, top notch before and after photos and descriptive illustrations, this crash course in facial plastic surgery, dermatology and skincare helps readers make educated decisions about the techniques they are considering.
 

The book helps readers avoid common pitfalls, like choosing the wrong procedure to achieve a desired effect and identifies procedures which have been popularised by the media, but don’t really work.  Throughout the book the author, Dr Andrew  Jacono shares  “Pearls of Wisdom” – garnered from his extensive training and stellar expertise in the field including information on: 
 

·    THE SCARFREE™ FACE LIFT
·    FACIAL COCKTAILS 101:  What they are, what they treat, how they work and how long they last
·    LASER TRUTHS:  Fraxel works / Thermage does not…
·    THE BOTOX LIFT:  Non Surgical Lifting
·    PROCEDURES FOR CELEBRITY FEATURES (Lip Augmentation Techniques for lips like Angelina, etc.)
·    THE TRUTH ABOUT SKINCARE INGREDIENTS: What you need based on the scientific facts
·    TREATING THE THREE DIFFERENT TYPES OF WRINKLES 
 

FACE THE FACTS is available on Amazon.com and at Barnes & Noble. The book retails for $ 15.95 (ÂŁ8, €12) and ten percent of the proceeds from each book go to “FACE TO FACE,” a US project offering free consultation and reconstructive surgery to victims of domestic violence.  Dr. Jacono has been highly recognized for his work with “FACE TO FACE” and other charitable organisations   
 

Andrew Jacono M.D., F.A.C.S:  is a Dual Board Certified, Facial Plastic and Reconstructive Surgeon and Assistant Clinical Professor, Division of Facial Plastic and Reconstructive Surgery at The New York Eye and Ear Infirmary, Dr. Jacono is also the Director of The New York Center for Facial Plastic and Laser Surgery in Great Neck, NY.                        
 

With surgical privileges at six New York area hospitals, an extensive background in Head and Neck Surgery with a subspecialty training in Facial Plastic Surgery, Dr. Jacono is recognized amongst his peers for his innovative surgical techniques and skills.   His clinical research has been presented at several national meetings and symposiums and he has authored numerous manuscripts and published articles in leading medical journals on a variety of surgical techniques, including minimally invasive endoscopic facial plastic surgery, which has become one of the specialties at his thriving practice.    Dr. Jacono is adored by his high profile patients (including television news personalities, models and actresses) who turn to him for his masterful cosmetic and corrective work, flawless results and soothing bedside manner. 

To buy the book:
Face the Facts: The Truth about Facial Plastic Surgery Procedures That Do and Don’t Work

To learn more about Dr. Jacono and his practice, visit www.newyorkfacialplasticsurgery.com

Facelift diva wanted for UK primetime TV

London: Cosmetic surgery is more popular than ever before and a positive experience for most when carried out by professional with a track record. Have you had facial cosmetic surgery? A TV company working on a documentary about anti-ageing products and cosmetic surgery would like to interview you about your experience.

You must be willing to talk about your surgery on camera. Please contact us with your details, including your phone contact at info@elixirnews.com

FACE THE FACTS: The Truth About Plastic Surgery Procedures

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New York: New York cosmetic surgeon Andrew Jacono reveals all about the procedures that work and those that don’t in his latest book.

This is an easy to read and clear book designed to demystify and define the latest surgical and non-surgical cosmetic facial treatments for ageing. Filled with up to the minute information, helpful analogies, top notch before and after photos and descriptive illustrations, this crash course in facial plastic surgery, dermatology and skincare helps readers make educated decisions about the techniques they are considering.

The book helps readers avoid common pitfalls, like choosing the wrong procedure to achieve a desired effect and identifies procedures which have been popularised by the media, but donÂ’t really work. Throughout the book the author, Dr Andrew Jacono shares “Pearls of Wisdom” – garnered from his extensive training and stellar expertise in the field including information on:

• THE SCARFREE™ FACE LIFT
• FACIAL COCKTAILS 101: What they are, what they treat, how they work and how long they last
• LASER TRUTHS: Fraxel works / Thermage does not…
• THE BOTOX LIFT: Non Surgical Lifting
• PROCEDURES FOR CELEBRITY FEATURES (Lip Augmentation Techniques for lips like Angelina, etc.)
• THE TRUTH ABOUT SKINCARE INGREDIENTS: What you need based on the scientific facts
• TREATING THE THREE DIFFERENT TYPES OF WRINKLES

FACE THE FACTS is available on Amazon.com and at Barnes & Noble. The book retails for $ 15.95 (ÂŁ8, €12) and ten percent of the proceeds from each book will go to “FACE TO FACE,” a US project offering free consultation and reconstructive surgery to victims of domestic violence. Dr. Jacono has been highly recognized for his work with “FACE TO FACE” and other charitable organisations

Andrew Jacono M.D., F.A.C.S: is a Dual Board Certified, Facial Plastic and Reconstructive Surgeon and Assistant Clinical Professor, Division of Facial Plastic and Reconstructive Surgery at The New York Eye and Ear Infirmary, Dr. Jacono is also the Director of The New York Center for Facial Plastic and Laser Surgery in Great Neck, NY.

With surgical privileges at six New York area hospitals, an extensive background in Head and Neck Surgery with a subspecialty training in Facial Plastic Surgery, Dr. Jacono is recognized amongst his peers for his innovative surgical techniques and skills. His clinical research has been presented at several national meetings and symposiums and he has authored numerous manuscripts and published articles in leading medical journals on a variety of surgical techniques, including minimally invasive endoscopic facial plastic surgery, which has become one of the specialties at his thriving practice. Dr. Jacono is adored by his high profile patients (including television news personalities, models and actresses) who turn to him for his masterful cosmetic and corrective work, flawless results and soothing bedside manner.

To learn more about Dr Jacona and his practice, visit www.newyorkfacialplasticsurgery.com

Dr Henri P Gaboriau – Facial Plastic and Constructive Surgery

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Dr Henri P Gaboriau is Director of the Sammanish Center for Facial Plastic and Reconstructive Surgery, Seattle. T: ++1 425 898 1228. Email: practicemanager@sammamishfacial.com

Dr Javier de Bentio – cosmetic surgery London & Barcelona

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Dr Javier de Benito is one of the world’s most respected cosmetic surgeons and his patients include Royalty and celebrities. He is General Director of the Instituto de Benito Plastic and Aesthetic Surgery in Barcelona and President Elect of the International Society of Aesthetic Plastic Surgery. He has pioneered the development of facial surgery. www.institutodebenito.com

1 in 5 has complications from holiday surgery

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London: A survey by the UK consumer magazine Which? has found that one in five people who travel abroad for surgery are left to deal with unpleasant complications.

Nearly one in five (18%) of respondents had health problems following treatment, including infections, and 8% needed urgent NHS care on their return. An estimated 80,000 UK residents opted for cheaper surgery abroad in 2006.

Many UK cosmetic surgeons say they have ended up repairing the damage from botched surgery carried out overseas. The low prices of surgery and dentistry abroad together with many people not being able to get an NHS dentist are fuelling the dramatic rise in procedures carried out abroad.

Which? said that a tummy tuck which would cost ÂŁ4,000 in the UK was 50% cheaper in Poland.

However, specialists say that flying into a foreign city for an operation means that patients are not properly assessed prior to surgery – and not given the right support afterwards.

The majority of the 299 people polled by Which? said they were very satisfied with their treatment, but more than a quarter said they had not received the right follow-up care after their procedure.

Among the 18% who reported problems were one patient who developed a severe infection after a tummy tuck operation, and another who said that she had been left leaking fluid following liposuction.

Which? is also concerned about the quality of advice offered to would-be patients – one firm called anonymously said a full knee replacement was not a risky procedure, and that the patient would not need to be followed up by a clinician on returning to the UK. However half of all knee replacement patients need physiotherapy and all are reviewed as part of standard practice.

Neil Fowler, the Editor of Which?, said: “Medical tourists should do their homework before jumping on the plane, and avoid rushing back too quickly if they want to avoid potential problems.

“Ask the right questions beforehand, speak to UK health professionals and don’t assume you’ll have a safety net if things don’t go according to plan.”

More than half the members of the British Association for Aesthetic Plastic Surgery who answered a survey last year said they had seen three or more dissatisfied patients following surgery abroad.

Its president Douglas McGeorge said: “My experience with patients is that counselling is inadequate – the individuals have no idea of the standards of care in the country they are visiting and no knowledge of the abilities or experience of the surgeon.

“Follow-up is difficult – complications do occur and are usually left to the British system to treat.”

Americans spend $13 billion on cosmetic surgery

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Los Angeles: Cosmetic surgery is gaining increasing popularity amongst American men, although women are still in the majority having nine out of ten procedures, according to the latest figures from the American Society of Aesthetic Plastic Surgery (ASAPS).

US men who mostly chose Botox and liposuction, underwent 17 percent more cosmetic procedures in 2007 – more than1 million treatments.

ASAPS said that 10.6 million procedures had been carried out on women in 2007, the most popular of which were Botox and breast implants.

The biggest increase during the year was in buttock implants, called the “Brazilian butt” which originated in the South American country.

The five most common surgical procedures for men were liposuction, eyelid surgery, nose jobs, male breast reduction and hair transplants. Among women, the most popular were breast augmentation, liposuction, eyelid surgery, stomach surgery and breast reduction. Among non-surgical procedures, Botox, soft tissue fillers, laser hair removal and skin treatments were the most common in both groups.

Botox injections cost an average of $380, while breast implants were $4,000, buttock lifts were $5,000, liposuction was about $3,000 and nose jobs were $4,400. In all, Americans spent more than $13 billion on cosmetic surgery and less-invasive procedures last year, according to the report.

BioForm Medical Inc.’s Radiesse, a soft-tissue filler, increased more than 50 percent during 2007. The use of rival substances, including collagen and hyaluronic acid products such as Medicis Pharmaceutical Corp.’s Restylane, fell.

The number of cheek implants also dropped, by more than 50 percent, as doctors and treatment providers used fillers instead, said Pozner, who serves on the advisory board for San Mateo, California-based BioForm Medical.

The American Society for Aesthetic Plastic Surgery has as members some 2,400 certified plastic surgeons who work to educate the public and advance medical research. The group’s annual report surveyed 12,000 plastic surgeons, dermatologists and ear, nose and throat specialists. The society is based in Los Alamitos, California

Lumineers – the new way to transform your smile

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LUMINEERS® by Cerinate® porcelain veneers is the pain free, non-invasive cosmetic dental treatment which will transform any smile into a whiter, brighter, full-on beam and enhance your appearance.

LUMINEERS was developed by the California-based corporation Den-Mat and is now available for the first time in the UK. LUMINEERS are as thin as a contact lens and are bonded to the front of the teeth – so a stunning new look can be created – with only two visits to the dentist. This treatment is ideal for misaligned, misshapen, stained, discoloured or widely spaced teeth without the need to grind down healthy tooth structure. It can even cover existing crowns or bridgework.

A patient pictured before is shown on the right and after treatment below.

Lumineers are available from approved cosmetic dentists who assess your suitability. LUMINEERS do not require the removal of sensitive tooth structure and no temporaries are needed. A unique set of LUMINEERS are then created and fitted to the front of the teeth without the need for injections. Once they approve their look and feel.

LUMINEERS are permanently bonded, and will look natural and feel comfortable right from the start.

LUMINEERS are made from Cerinate porcelain and will be made to match existing teeth. They can be cared for and treated as normal using a regular brush and non-abrasive toothpaste.

These permanent porcelain veneers are clinically proven to last up to 20 years with no need for drilling; LUMINEERS can disguise and strengthen unattractive teeth. A LUMINEERS smile also offers instant teeth straightening and looks completely genuine.

Appearances are always improved with an enhanced smile and having a bright and confident beam is the key to feeling and looking great. With LUMINEERS anyone can be confident that their smile is one to be proud of – change smiles and see how it can change lives!

For more information, please visit: www.lumineers.com or contact DKAP International on 0800 028 0155.

UK demand for cosmetic surgery continues to grow

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London: The number of people choosing cosmetic surgery continues to increase in the UK, with 32, 453 procedures carried out by members of the British Association of Aesthetic Plastic Surgeons in 2007.

This figure is an increase of 12.2% from 2006, when 28,921 were performed.

Facelifts had the largest increase among all procedures, rising by 36% (4,468 procedures carried out) from 2006, keeping its place as the 4th most popular procedure.

Women had 29,572 procedures in 2007, up from 26,469 the previous year. The majority of cosmetic surgery was carried out on women (91%), while male surgery increased by 17.5% with 2,881 surgical procedures carried out (2,452 procedures in 2006).

* The top procedure for women continues to be breast augmentation, with 6,497 carried out

* Rhinoplasty continued to be the top procedure for men, with 716 undertaken by BAAPS members, a 36% increase from last year – but by far the most impressive percentage rise was in the number of male abdominoplasty procedures (or ‘tummy tucks), which went up by 61%

* Liposuction for men increased by 18% and is now the 2nd most popular procedure for males, taking over the spot from eyelid surgery (now 3rd most popular)

* Male breast reduction has risen by 27% with 224procedures achieved in 2007 (177 procedures in 2006)

* The number of women having facelifts increased by 37%, making it now the 3rd most popular procedure for females (pushing Liposuction down to 4th most popular)

* Other Anti-ageing procedures (eyelid surgery and brow lifts) continued to show a steady rise in popularity for both men and women, increasing by 13% and 11% overall

Mr Douglas McGeorge, consultant plastic surgeon and President of the BAAPS said: “This year’s audit clearly reflects the UK’s continued acceptance of aesthetic surgery, particularly in the area of anti-aging. Wide media coverage has helped to educate the public about the latest advances and choices available, but it is crucial that people do their research carefully when choosing a provider. At the BAAPS we are committed to continue educating those considering cosmetic plastic surgery by providing independent advice that promotes sensible decision-making.”

The figures in full:

A total of 32,453 procedures were carried out in 2007 by BAAPS members in their private practices, compared to 28,921 in 2006. The 2007 results indicate that surgical numbers continue to grow, with a 12.2% rise over the previous year.

The top surgical procedures for men & women in 2007 were, in order of popularity:

Breastaugmentation: 6,497 – up 6% from last year
Blepharoplasty(eyelid surgery): 5,706 – up 13%
Liposuction: 4,572 – up 15%
Face/NeckLift: 4,468 – up 36%
Breast Reduction: 3,402 – up 6%
Rhinoplasty: 3,021 – up 13%
Abdominoplasty: 2,799 – up 2%
Otoplasty(ear correction): 1,024 – up 9%
Browlifts 964– up 11%

Women had 91% of all cosmetic procedures in 2007 (29,572, up from 26,469 in 2006). The top five surgical procedures for women in 2006 were: breast augmentation (6,487), blepharoplasty or eyelid surgery (5,148 – up 13% on last year), face/neck lift (4,238, an impressive rise of 37%), liposuction (3,990 – up 15%), and breast reduction (3,178).

Men had 2,881 cosmetic procedures in 2007. The top five surgical procedures for men in 2007 were: rhinoplasty (716), liposuction (582), eyelid surgery or blepharoplasty (558), ear correction or otoplasty (418), and face/neck lift (230 – rise of 21%).

Rajiv Grover, consultant plastic surgeon and BAAPS Secretary responsible for the UK national audit of cosmetic surgery says: “This year we have recorded a dramatic rise in facial plastic surgery. 10 years ago, there may not have been much choice between a face cream and a facelift, but more recently non-surgical procedures such as botox and fillers have introduced a large number of patients to gradual facial rejuvenation, and the effects of these less invasive treatments can sometimes be limited once jowling or loose skin has developed, so this could explain why more patients now feel ready for the surgical option.”

Nigel Mercer, consultant plastic surgeon and BAAPS President-Elect adds: “When considering aesthetic surgery it is essential to be selective in choosing the right surgeon as the results of good surgery may be long lasting, but no procedure is without some risk. When performed under the right circumstances, aesthetic surgery can have a very positive psychological impact and improve quality of life.”

The BAAPS based at the Royal College of Surgeons, is a not-for-profit organisation, established for the advancement of education and practice of Aesthetic Plastic Surgery for public benefit. Members undergo thorough background screening before they can join. Information about specific procedures and surgeonsÂ’ contact details can be found on the web site, or by contacting their advice line at 020 7405 2234.

Cosmetic surgery advice misleading says Which?

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London: Non-medical staff giving advice, misleading claims, remote prescribing and pressure selling are just some of the findings from a new Which? investigation* into the UK cosmetic treatments industry.

With nearly 1 in 5 UK adults saying they would consider having cosmetic surgery**, more needs to be done to protect consumers and put an end to the current ‘sales before safety’ cosmetic treatment climate.

Which? undercover researchers visited 19 clinics in England and Wales posing as prospective patients for breast surgery, liposuction and Botox®*** to test whether the clinics were giving patients sound advice. Transcripts of the consultations were analysed by independent experts**** and provided an unimpressive snapshot of the cosmetic treatments industry.

Experts were concerned to discover some clinic staff describing invasive surgery as ‘scarless’ or a ‘minor procedure’, with one sales assistant showing her breasts to a Which? researcher in order to make a sale. Even more worrying was literature which offered liposuction in an ‘office setting’ to avoid hospital costs.

Which? has identified three major areas of concern from the research:

Use of aggressive marketing puts undue pressure on consumers.
Poor information makes it hard for consumers to make informed decisions about their treatment or where to have it.
Rule breaking is going unchecked because of weak and patchy regulation*****.
Which? health campaigner, Jenny Driscoll, says:

“There are risks with all cosmetic treatments, so when people go for a consultation they should get accurate and in-depth advice from a medical professional, not a pitch from an unqualified salesperson.

“Our investigations in recent months have revealed a relaxed attitude to non-surgical treatments such as Botox and it is worrying to find that it is being prescribed by doctors without them having seen or even spoken to the patient.

“The Health and Social Care Bill is currently going through Parliament and Which? will be calling for the Government to make sure that regulation of this industry is more robust.”

More information on this campaign:
*For its report The good, the bad and the ugly – the cosmetic treatments industry, Which? visited 19 clinics in England and Wales in summer 2007. The consultations took place at well-known chains and local clinics in London, Birmingham, Manchester, Leeds, Nottingham, Bristol, Leicester and Cardiff. Which? researchers had one pre-surgery or pre-treatment consultations at each clinic. Each consultation was recorded using hidden audio equipment. The visits focussed on two types of cosmetic surgery: liposuction (7 visits) and breast augmentation (6 visits). Six clinics were also visited for initial consultations on Botox®.

**Which? face-to-face omnibus survey of 2089 adults 16+, August 2007.

*** Botox® is a prescription-only drug and must be prescribed by a health professional (usually a doctor) with prescribing rights. Which? found examples where Botox® would be provided without the direct involvement of a doctor or other health professional with independent prescribing rights.

****Each visit was assessed by an independent expert for aspects of the consultation, the practitioner and the verbal information given to the prospective patient. Which? also assessed any written information provided at the visit. The overall ratings for the clinic visits were mixed – with no clinics rated as excellent and just 5 clinics rated as good.

***** To see a copy of the Independent Healthcare Advisory Services (IHAS) Good Medical Practice in Cosmetic Surgery, please visit www.independenthealthcare.org.uk. For more information on the Medical and Healthcare products Regulatory Agency’s (MHRA) position on Botox®, please visit www.mhra.gov.uk

The findings follow a recent Which? investigation at the Body Beautiful show in London (2nd -4th November) where 20 examples of breaches of industry rules were found.

On 5 December the Advertising Standards Authority (ASA) censured the Harley Medical Group for a poster advert that said “Gorgeous breasts just got easy with cosmetic surgery … ” as it implied that breast augmentation was risk free.
Anyone considering a cosmetic treatment can visit www.which.co.uk/cosmetic for a comprehensive guide and the opportunity to feedback.

Browlift

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A forehead lift is a good option for those who have dropping brows, deep lines on the forehead and between the eyes. This operation pulls the eyebrows into a slightly higher position, opening up the eye area. The muscles that cause the frown between the brows may also be removed.

There are two techniques currently in use – the traditional coronal brow lift which uses a genral or twilight anaesthetic and different types of endoscopic brow lifts.

In the coronal brow lift the incision is made in the natural hairline, running from ear to ear across the top of the head.

With an endoscophic lift the muscles and underlying tissues are released and the eyebrows may also be lifted.

As with a facelift you will be instructed to keep your head elevated and apply cold compresses to reduce swelling and bruising. Swelling and bruising may also affect the cheeks and eyes. You should not take part in any physical activity such as jogging and other sports for several weeks.

Cap City Cosmetic, Cannon Street, London

Discount is three laser hair removal treatments for the price of two (cost – to be advised)
CAP City Cosmetic
123 Cannon Street
London EC4N 5AY
T: + 44 (0)20 7929 0123
Email: info@capcitycosmetics.com
Website: www.capcitycosmetic.com

A clinic that understanding the needs of the busy career professional. When you visit us at the clinic, you can be sure to find friendly, helpful and understanding staff who will discuss any concerns you may have prior to your treatment. They will be able to recommend the very best solution for superb results, and will talk you through the procedures, answering questions and offering professional advice throughout.

Cap City Cosmetic works in close partnership with its sister Clinic, Cap City Dental, where patients are treated to the highest levels of care, understanding and quality. Cap City Dental’s resident Cosmetic Dentist Dr. George Druttman achieves incredible results in the field of Aesthetic Dentistry and is on hand to offer honest, professional advice along with superior dental work.

Cap City Cosmetic is ideally situated at a stone’s throw from Cannon Street

SkinGenesis clients front new ad campaign

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SkinGenesis, a leading UK non-surgical cosmetic clinic has created a new advertising campaign by using real clients to promote their treatment range.

In order to fit in with their ethos of natural, effective treatments programmes, SkinGenesis did not want to use models to promote their skin and body treatments, but instead chose to select from within the huge number of their satisfied clients!

And there were no shortage of happy clients willing to wear the treatment they had on the chest in order to promote the clinic that had, in many cases, changed their lives. With treatments ranging from the purely cosmetic, such as teeth-whitening, to more therapeutic programmes to treat acne or thread veins, SkinGenesis boasts a client base as diverse their treatment menu.

For SkinGenesis, using real life success stories was a natural way to help promote their services as they pride themselves on the long term relationships built up with clients over a number of years. This consultative approach to treatment means that all visitors to the SkinGenesis clinic receive the best advice available, enabling them to make an informed choice about the treatments they need.

William Haseldine, Director of SkinGenesis said “In the industry we work in, our clients really are our best advertisement. When they walk out of the clinic after finishing their treatment programme they become a great example of what SkinGenesis can do. Their readiness to talk openly about their treatments is a great testament to the impressive results we’ve gained for them.”

SkinGenesis is a non-surgical cosmetic clinic established in 2003 with branches in city centre locations in Leeds and Manchester, and a new branch at the 10 BRIDGE Health and Wellbeing Clinic just outside Chester. SkinGenesis was set up by Peter Beard, Emma Parrish and William Haseldine with 200 clients undergoing treatment at each clinic at any one time.

Clinics are staffed by trained nurses and practitioners and are registered with the Healthcare Commission.

SkinGenesis offer Intense Pulsed Light (IPL), Microdermabrasion (Mda), Mesotherapy, Ultrasound Skin Toning, Laser Teeth Whitening, and the latest range of medical and resurfacing peels and de-pigmentation technologies which are safe, proven and non-surgical.

SkinGenesis offers a unique Satisfaction Guarantee on most of its treatments

SkinGenesis is an accredited Investor in People

William Haseldine and Peter Beard have appeared on BBC Radio Leeds, BBC Radio Manchester and Channel M television.

For more information visit www.skingenesis

How hyperbaric oxygen helps speed up healing for cosmetic surgery patients

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Beverly Hills: Along with new surgical techniques, Dr Paul Nassif (pictured right) of Spalding Drive Plastic Surgery is using hperbaric oxygen to reduce pain and swellling and speed up the healing process after cosmetic surgery.

Hyperbaric oxygen is a medical treatment which uses 100% oxygen which is given to the whole body in a pressure chamber. Oxygen which is the most important element necessary for the health of all cells in the body, is raised hundreds of times more than normal. This high level of oxygen has dramatic effects on the cells and speeds up the body’s natural healing process.

Under normal circumstances, oxygen is transported through the entire body only by the red blood cells, which already carry 98% of their capacity for oxygen. With hyperbaric oxygen therapy, oxygen is dissolved into all the body’s fluids and tissues, and can even be carried to areas where the circulation is compromised or even blocked.

This allows extra oxygen to reach all of the damaged tissues so that the body can carry on its own healing process. This increased oxygen gretly enhances the ability of the white blood cells to kill bacteria, reduce local swelling, and promote collagen formation.

Hyperbaric oxygen treatments are painless and pleasant even after recent surgery. Each treatment lasts for about one hour in the hyperbaric oxygen chamber. You will be impressed by how comfortable and relaxing the treatment is.

An additional benefit of this tretament is the reduction of stress and anxiety over the recent surgery. Many patients sleep during the procedure and find it similar to meditation.

Dr Paul Nassif is a rhinoplasty specialist and facial plastic surgeon. He developed the “anti-gravity” facelift which leaves no visible scars and is noted for achieving natural-looking results in the shortest recovery time. He has authored numerous peer-reviewed articles on facial plastic surgery and has given medical conference presentations and lectures about the latest surgical techniques. For more information about Dr Nassif visit www.spaldingplasticsurgery.com
Listen to our ELIXIR podcast interview with Dr Nassif on hyperbaric oxygen treatment and also on the anti-gravity facelift ELIXIR PODCASTS

Cosmetic Surgeon – Dr Javier de Benito

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Dr Javier de Benito is one of the worldÂ’s most respected cosmetic surgeons and his client list includes Royalty and international celebrities. He is General Director of the Instituto de Benito Plastic and Aesthetic Surgery in Barcelona and President Elect of the International Society of Aesthetic Plastic Surgery. He has pioneered the development of facial surgery, rejuvenation, breast surgery, endoscopic surgery and anti-ageing medicine. Email your questions on cosmetic surgery to Dr Jose Benito

Web site: www.institutodebenito.com

Cosmetic Surgeon – Raj Chopra MD

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Dr Rajesh Chopra is a renowned Harvard–trained Facial Plastic Surgeon practicing in Beverly Hills, California. Aesthetic facial plastic surgery is Dr Chopra’s passion and due to his meticulous artistic surgical skills, he has become Hollywood’s celebrity plastic surgeon. He is the man the stars call on for all facial aesthetic concerns. Dr Chopra specializes exclusively in Facial Plastic Surgery, and his surgical interests and expertise include all aspects of facial/neck rejuvenation including the most modern minimally invasive techniques. Website: www.rajchopramd.com

Email your questions to Raj Chopra

Fat grafting becomes a popular anti-ageing option

New York: A growing number of people are opting for a new technique known as “fat grafting” to erase signs of ageing in the face without major surgery.

The American Society of Aesthetic Plastic Surgery says more than 90,000 fat grafts were performed in 2005 and it is becoming one of the most popular procedures since it uses a person’s own fat so there is no risk of rejection. And now techniques are getting more refined.

Recently a new procedure in which the surgeon combines the fat injection with platelet-rich plasma (PRP) help the treatment’s efficacy.

Doctors say there’s not usually much bruising or swelling. And for most patients, fat grafts last for years. Although some people could need a second procedure to get the final result they want.

Top dentists warn over teeth whitening amateurs

London: Britain’s leading dental organisation, the British Academy of Cosmetic Dentistry (BACD) today warned about the dangers of going to beauty salons and spas for teeth whitening treatments.

The organisation says it is seeing an increasing number of patients who have had unsuitable treatments. One patient recently seen by a BACD dentist suffered damage to the surface of her teeth, after having a whitening treatment done at a City salon. The substance used on 23-year-old Stephanie is not regularly used for whitening, and according to the BACD, the chemicals can actually dissolve the enamel instead.

Dr. Christopher Orr, dentist and President of the BACD said: “We are seeing many cases of people who, driven by either convenience or cheap pricing, choose to have their teeth whitened at local beauty salons or ‘spas’. Not only are the treatments performed by non-dentists, but some of these chemicals aren’t accepted material for this cosmetic use and could cause considerable damage.”

On the first week of January, Stephanie Ramezan, a City-based 23-year-old who works in financial markets, decided to have her teeth whitened at a local spa. She was surprised to find there were no dentists performing the treatment, only beauty therapists, and that the procedure was so cheap. She explains;

“I had been led to believe that teeth whitening can be expensive, over £300, but this was less than £200 – I asked the therapist and she said it was a special ‘New Year’ offer. I had checked out their website beforehand and it all seemed reputable, so I went ahead and booked the session.”

However, as soon as two days after undergoing treatment, Stephanie noticed her teeth seemed darker, rather than lighter. She went back to the salon to enquire why this would be, but the beauticians there were unable to help. They informed her that the doctor, who runs the spa, was away. Stephanie went back again, twice, on different dates but the doctor was never available. She then tried calling her directly several times, but was rebuffed.

Stephanie says:“I was shocked at how unprofessional they were. Even the beauticians recognised that my teeth looked darker but no one seemed to know what to do about it.”

Oliver Harman, a BACD dentist who later saw Stephanie, noticed the surface of her teeth seemed damaged. Justifiably incensed, she shared with him all the details of what had happened. Oliver, who is based at City Dentics, then looked into the websites of the salon and the whitening franchise they are part of, which has outlets around the UK. He was puzzled about their use of a substance called chlorine dioxide, which although an oxidising agent is not generally used for whitening (the acid involved, in fact, is usually recommended only for industrial cleaning or water purification).

He says: “What immediately worried me is that they seem to be using strong chemicals which include orthophosphoric acid, which is what dentists use to dissolve enamel when bonding fillings. In addition, they hadn’t even bothered to scrape the plaque off Stephanie’s teeth before bleaching, which is common practice so there can be an even finish.”

Oliver says:

“These cases, which are becoming more common, illustrate perfectly why dental treatments should be performed by appropriately qualified practitioners – and that means dentists, not beauty therapists.”

A third of Britons have had some form of cosmetic dentistry, and whitening is the most popular treatment. This year, the BACD launched the ‘Smiling for the World’ project, which involves the fee for any whitening treatments being donated in their entirety to ‘Facing the World’ www.facingtheworld.net, a charity that benefits children with facial deformities. To find a reputable dentist, the public can access contact details for over 650 members at < ahref="http://www.bacd.com">www.bacd.com

About BACD

The British Academy of Cosmetic Dentistry is a not-for-profit, inclusive organisation for the advancement and ethical delivery of cosmetic dentistry, open to all dental professionals including dental technicians and hygienists. Their aim is to create a dynamic, active group of members from all areas of the dental team. The BACD, which has over 400 members, is affiliated with the American Academy of Cosmetic Dentistry, the world’s largest organisation for cosmetic dental professionals

Men worry as much as women about body shape

London: Younger men in the UK are joining women in their dissastifaction over their body shop, says a new survey.

Just under half of blokes are embarrassed about the way they look, and six in 10 donÂ’t believe they hold any sex appeal for women.

The biggest concern for men is the increasing size of their love handles, quickly followed by paranoia about having ‘man boobs’.

A quarter of men think they should be fitter, whilst 24 per cent of men in their thirties are already concerned about baldness and receding hair lines.

The poll of 3,500 men in their twenties and thirties, conducted by < ahref="http://www.holdbacktime.com">www.holdbacktime.com, revealed premature aging as another major worry.

One in five men are very concerned about looking old before their time – and the same percentage have already considered plastic surgery in a bid to maintain youthful good looks.

Having a bad diet concerns most men, although a quarter are happy to leave decisions about what they eat to their partner.

Getting a double chin, wrinkles or a sagging bottom are all common worries amongst young men in the UK.

And one in 10 think that losing their dress sense as they get older will further reduce their sex appeal – a fifth of men already rely on “the wife” to buy most of the clothes in their wardrobe.

Tina Richards, anti-aging expert for < ahref="http://www.holdbacktime.com"www.holdbacktime.com said: “The male respondents in our poll seem very concerned about aging before their time.

“Brad Pitt was recently quoted as worrying he would lose Angelina Jolie because he feels he is already losing his looks at 43 – it seems that many of our respondents are already feeling the same way.”

The poll revealed that a third of men are so shy about their wobbly bits, they wonÂ’t even get naked in front of their partners.

Men are most likely to hate their stomachs, followed by their legs, feet and face.

A staggering six in 10 men think it is perfectly acceptable for women or men to have plastic surgery if it makes them happier.

And astonishingly, despite being dissatisfied with their own bodies, a whopping 25 per cent of men say it is a womanÂ’s responsibility to go under the knife if she loses her looks with age.

TOP 10 WORRIES FOR MEN:

Beer belly / love handles
Man boobs
Fitness
Baldness / receding hair line
Premature aging
A bad diet
Double chin
Wrinkles
Losing dress sense
A sagging bottom

More women agree to cosmetic surgery, says new report

London: One in three women would be willing to have cosmetic surgery, a new report reveals.

The proportion of women who consider this kind of surgery has doubled in the past two years, according to research carried out by Key Note, the market analysts.

It predicted that the UK market for cosmetic surgery will grow to ÂŁ1.8bn a year by 2011, which is 12 times more than in 1998 when the business was worth ÂŁ144.1m.
continued…

It estimates that the value of cosmetic surgery to the British economy will grow by 131% over the next four years.

The analysis reveals that cosmetic surgery has become an increasingly acceptable lifestyle decision to a growing range of people in the UK despite concerns about the risks.

Advances in technology, increasing competition and the introduction of fixed-price and loan schemes have made it an accessible option, not just for celebrities but for people on average incomes.

Nip/Tuck, the hit television series which features two plastic surgeon partners, has also helped to heighten awareness.

Plastic surgery is only available on the NHS for those with a clear functional or psychological need, but even this can be subject to budget restrictions and funding cuts.

Nevertheless, around a third of adult women said they were “favourably disposed” to the idea of having work done to improve what nature gave them, according to Key Note.

The most popular operation was a breast lift: 12% of women would opt for that first, followed by 8% who would be happy to have breast implants.

The report said: “It was found that younger consumers were more open and positive about cosmetic surgery than the older groups.

“Easier access to borrowing has meant that consumers from (all) social grades can see cosmetic surgery as a realisable investment.”

Although the number of people happy to consider cosmetic surgery is growing, there is still a hard core against the whole idea, while the survey also showed that just 11% of men would go under the knife.

Cosmetic surgery lottery condemned by doctors

London: The UK body, the British Association of Aesthetic Plastic Surgeons today condemned a new ‘monthly cosmetic super draw’ in which contestants can win aesthetic surgery procedures which will take place in Prague.

Briton John Babbage, of the company, Europa International, said it was arrogant to assume that doctors in other countries were less competent than those in the UK. He also said there was no difference between somebody winning a competition for surgery and paying for it.

People are encouraged to enter the company’s draw through a section on their website entitled “win your surgery for just ÂŁ1.50”. The monthly draw gives people in the UK the chance of winning ÂŁ6,000 towards cosmetic surgery.

They are encouraged to call a number or send a text, costing ÂŁ1.50 a time, with the words “Change your life for only ÂŁ1.50.”

The website also has a header saying Europa International has been “Cosmetic surgery abroad specialists since 1996.”

Douglas McGeorge, consultant plastic surgeon and President of the BAAPS said:

“I am appalled at this new scheme but unfortunately not surprised. Companies are plumbing new depths to take advantage of a growing interest in plastic surgery by launching unscrupulous marketing gimmicks which violate not only an established code of ethics where financial and date-linked incentives are prohibited, but also common sense.”

The Association has also expressed deep concern at the hype-filled process involved in winning such a prize: the public is meant to phone in or text for the opportunity to win, with no medical history taken or suitability evaluated. Once the winner is announced, the prospective patient meets with ‘directors’ (not the surgeon) with only ‘photos sent to the experts in Prague’ before being flown there for the operation.

Douglas McGeorge says: “I find it atrocious that patients are filtered through sales advisors and marketers who obviously have a vested interest . I would question whether the public are really giving informed consent if they haven’t even met the practitioner in person.”

Adam Searle, former President of the BAAPS adds:

“The offer of a cosmetic surgery procedure as a prize is an awful manifestation of the trivialisation of medical care in general, and aesthetic surgery in particular. Any patient making irreversible decisions in circumstances of hype, excitement and emotion, are putting themselves at very great risk. Any normal patient – doctor relationship is completely abandoned in any such framework of medical care. This is a practice I unreservedly and utterly condemn.”

The BAAPS www.baaps.org.uk based at the Royal College of Surgeons, is a not-for-profit organisation, established for the advancement of education and practice of Aesthetic Plastic Surgery for public benefit. Members undergo thorough background screening before they can join. Information about specific procedures and surgeonsÂ’ contact details can be found on the web site, or by contacting their advice line at 020 7405 2234. Further materials can be posted to members of the public seeking specialised information.

Top surgery trends from UK’s leading cosmetic surgeon

London: The increasing trend for cosmetic procedures worldwide will continue in 2007 with approximately a 25-30% increase in surgical procedures over 2006 and a 30-40% increase in non-surgical procedures such as Botox and dermal filler injections, predicts Rajiv Grover, Consultant Plastic SurgeonKing Edward VII Hospital & 144 Harley Street, London. www.rajivgrover.co.uk

Facial rejuvenation
The largest area of growth is likely to be in anti-ageing procedures such as facelifting, necklifting, blepharoplasty (eyelid reduction) and browlifts. This is fuelled by the large numbers of “baby boomers” born after the Second World War who are reaching 50 and 60 like the iconic Bill Clinton and Mick Jagger. This is a generation who gave us the summer of love in 1967 and whose joie de vivre has kept them young at heart but who now want to look as good as they feel. Improvements in the safety and recovery time following cosmetic surgery such as the use of minimally invasive key hole techniques and shorter scars have fuelled the increased demand in facial rejuvenation. Attention will focus on Brow lifting as a “hot” cosmetic procedure for women in 2007, performed either surgically (with key hole surgery) or non-surgically with Botox.

Non-Surgical Facial Rejuvenation

Non surgical anti ageing treatments have seen the biggest growth of all in recent years. Botox remains the most popular cosmetic procedure in the world with dermal fillers such as Restylane and Hydrafill coming second. Research published in 2006 (Grover et al American Journal of Aesthetic Surgery) revealed that volume loss from the face was the first sign of ageing with gravity taking effect a few years later. Non-surgical volume replacement (such as Restylane sub-Q) for facial rejuvenation will therefore become an important trend in 2007. Changes in legislation will come into force during 2007 licensing practitioners and clinics for injectable treatments providing the public with added security.

Men and Mother in Laws!

Although cosmetic surgery has largely been a female preserve (90% plus over the last 5 years), the men are catching up. 2007 will see a continued trend for male plastic surgery with rhinoplasty, liposuction and anti ageing procedures topping the list. 2006 saw a number of reality tv shows following pre wedding cosmetic surgery for bride and groom. However, real life reality suggests that cosmetic surgery for the mother of the bride is the area of biggest growth in pre wedding surgery.

Breast Augmentation

Breast augmentation remains one of the most popular procedures in the UK and the wider use of cohesive silicone gel implants, which reduce the risk of leakage, will provide added safety for women undergoing this procedure in 2007 as will their impending approval in the USA. The trend for the larger sized augmentations is falling with implant manufacturers reporting a drop in sales of the larger Jordanesque prostheses. Women are definitely opting for more natural looking breast enhancement emphasizing the philosophy that less is more.

The Body

Body contouring (liposuction, abdominoplasty and body lifts) is another area of growth in cosmetic surgery. Women recovering form the effects of childbirth seek help to reshape their abdomen and breasts with uplifts, tummy tucks and liposuction for stubborn areas of fat. As many women are now having children in their thirties rather than their twenties we recognize that recovery from the metabolic drive to gain weight is more difficult. This, along with rumours of younger celebrities having surgery to recover from childbirth have fuelled this trend, although it is never sensible to consider surgery for at least 6-9 months after childbirth.

The second trend in body contouring (body lifts, arm and thigh lifts) reflects the prediction that obesity will affect 1 in 6 of the population by 2012. Operations such as gastric banding (performed by Gastrointestinal Surgeons and not Plastic Surgeons) which help recipients to lose weight are responsible for creating loose skin around the waist, thighs and upper arms. Procedures to remove this skin excess and contour the body will not only increase in 2007 but continue over the next few years.

60 is the new 40, according to new survey on ageing

London: Cosmetic surgery is altering not just how people look but how they feel by changing perceptions of middle age, says a new study by global research group AC Nielsen.

It surveyed people in 42 countries and found 60% of Americans, the world’s biggest consumers of cosmetic surgery and anti-ageing skincare, believe their sixties are the new middle age.

On a global scale, three out of five consumers believed forties was the new thirties.

“Our forties are being celebrated as the decade where we can be comfortable and confident in both personal and financial terms. The majority of global consumers really believe life starts at forty,” AC Nielsen Europe President and CEO Frank Martell said.But that doesn’t mean they want to look their age.

Healthier eating, longer lifespans and higher disposable incomes have helped to hold back the years. However, for many people the biggest boost is coming from the surgeon’s scalpel, the survey found.

Confirming Russians’ status among the world’s biggest consumers of luxury goods, 48% of them, the highest percentage globally, said they would consider cosmetic surgery to maintain their looks. One in three Irish consumers, 28% of Italians and Portuguese, and one in four US, French and British consumers felt the same.

“Cosmetic surgery has become more acceptable and financially it’s become affordable. Our mothers might have gone to Tupperware parties but this generation is more likely to be invited to Botox parties,” Martell said.

With wrinkle-buster botox now considered mainstream, Martell’s tip for the next beauty trend was fat-removing liposuction in your lunch break.

“Lunchtime ‘lipo’ is likely to become the next cosmetic “special” on the menu,” he said.

AC Nielsen’s findings underline how a quest for youth has created one of the world’s fastest growing businesses.

Cosmetic surgery surged 35% in Britain in 2005 compared with a year earlier, data showed from the British Association of Aesthetic Plastic Surgeons.

Top sellers in the United Kingdom are botox at ÂŁ400, eye surgery at ÂŁ5 000 and combined face and eyelift at ÂŁ8 000.

“We’re seeing more and more facial procedures, particularly people having their eyes done, we are getting people of all ages, even people in their eighties are getting surgery to refresh them,” said Douglas McGeorge, president of the British Association of Aesthetic Plastic Surgeons.

Those who blanch at the idea of going under the knife are fuelling another boom with sales of anti-ageing skincare the fastest growing in the skincare business, AC Nielsen said.

And to tap that multibillion-dollar seam, companies are scrambling to discover ever more unusual products.

French beauty group Clarins will launch in January what it says is the world’s first spray to protect skin from the electromagnetic radiation created by cellphones and electronic devices like laptops.

It says the spray contains molecules derived from microorganisms living near undersea volcanoes and from plants which survive in extreme conditions such as alongside motorways and in Siberia

UK patients get into debt to fund cosmetic surgery ops

London: MORE than ÂŁ5 million will be taken out in personal loans this year to fund cosmetic surgery, with men accounting for a fifth of all ops, according to a report by Sainsbury’s Bank.

People wanting operations are so desperate they take on an average ÂŁ6,500 of debt topay for survery.

Loans manager Steven Bailie said: “As cosmetic surgery becomes less of a taboo, a growing number of men and women may be looking to improve their looks with loans.”

Analysts Mintel estimate a 240 per cent growth in cosmetic surgery over the past five years.

And they predict that by 2010 we will be making at least a million trips a year to cosmetic surgeons.

Costs start from ÂŁ250 for treatments such as collagen lip enhancements to over ÂŁ5,000 for more radical surgery such as facelifts or tummy tucks.