Top cosmetic surgery trends

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Rejuvenation not re-creation is the trend for cosmetic surgery procedures this year , according to the UK’s leading surgeons. And the demand for subtlety is being driven by patients who have had the reality of extreme procedures brought home to them by TV makeovers.

There is also a growing number of doctors who are refusing to carry out “ill-advised” procedures such as overly large breast enhancements and liposuction on women who should diet first.

The UK’s cosmetic surgeon’s foremost professional body, the British Association of Aesthetic Plastics Surgeons (BAAPS), has publicly denounced the “pornography” of television surgery. It described the Channel 5 programme Cosmetic Surgery Live, “voyeuristic” and added that its representation of the practice of plastic surgery was “inappropriate.”

The government has also expressed concern over the proliferation of clinics and what is calls confusing and unacceptable advertising and recently launched a web site to guide the public through this minefield www.dh.gov.uk/cosmeticsurgery

Nevertheless, cosmetic surgery and “lunchtime” cosmetic procedures such as Botox are now more popular than ever. According to BAAPS, the number of surgical procedures undertaken rose by 16% in 2004, when a total of 15,019 women underwent surgery in Britain. The most popular operations remain breast enlargement, face-lifts, eyebag removal, nose fixes and liposuction.
This year the industry is expecting more people than ever, particularly men, to undergo surgery. An even larger number are expected to have aesthetic procedures such as Botox, wrinkle fillers and skin resurfacing to avoid the knife. But the emphasis is on rejuvenation with a natural look, say the experts.

The “hot” cosmetic procedure of 2006, for women, will be brow shaping, using key hole surgery or non-surgically with Botox. The “Yummy Mummy” phenomenon with women returning to their pre-birth shapes weeks after giving birth will continue with mini tummy-tucks and liposculpture combinations.

Breast enlargement will again be the No 1 procedure but with smaller implants. Celebrities, are as usual, ahead of the game – Sharon Osbourne is just one who recently had her implants removed and replaced with smaller ones.

Mr Jag Chana, who works privately and for the NHS at Mount Vernon Hospital and is part of Santuary Cosmetic Surgeons, an independent network of top cosmestic pratitioners says: “In 2006 I expect to see more women in their 30s asking for surgery but wanting a more conservative approach. Many of these trends are media and celebrity-driven and as result many have make the wrong choice, based on the wrong advise, which they have later regretted.

“In the last year or so I have noticed an increase in the number of men asking for treatment and I expect this to continue. Men mostly want liposuction for problem areas such as the tummy, love handles and chest reduction. They are also opting for rhinoplasty and eyelid surgery. I have also seen an increasing number of women having surgery before weddings, even women in their 30s and this is something that will continue to grow.”

Mr Rajiv Grover (pictured) is consultant plastic surgeon at the King Edward Vll Hospital in London and has a private practice in Harley Street. He specialises in aesthetic surgery of the face, breasts and body contouring. He agrees that 2006 will see women opt for implants that give a more natural look.

“There was a lot of interest in the Baywatch look but there has been a backlash against breasts like those of Jordan. Women now want a more sensible approach.

“2006 will see more patients expressing a preference for classical facial features emphasizing a natural appearance and avoiding the operated or surgical look. Patients don’t want to look stretched like American women. They want to look rejuvenated not recreated.

“Body contouring such as liposuction and liposculpture will remain popular. The use of liposculpture together with procedures such as a mini tummy tuck will increase in popularity especially in women who have completed their family and want to return to their former physique.”

Jan Stanek, of Surgical Aesthetics in Wimpole Street, London predicts there will be a huge growth in those seeking to avoid surgery with the use of Botox and wrinkle fillers. He is also pioneering a new non-surgical treatment called fractional resurfacing, in which a laser is used to caused thousands of tiny holes in the skin surface, stimulating new collagen, tightening the skin so that it looks more youthful.

He says: “Everyone wants to look young and there are a lot of middle-aged people looking older than they should. Although the extreme makeover is there if you want that, most people don’t want to look different they just want to look younger, fresher and better. Botox is still the star as it works very well with no down time. It simply makes people look more relaxed.”
Harley Street cosmetic surgeon Yannis Alexandrides sees an increasing number of patients who want less invasive procedures and as a result a new procedure known as the “S” lift, in which the face if lifted from inside the ear, is becoming more popular.

Mr Alexandrides says: “The full facelift is the most popular procedure in my practice. But I believe that the “S” lift will become more popular because it is less invasive, it works and the recovery time is less. And it does not alter the person’s face in an unnatural way.”

Mr Alexandrides also supports the view that women are now wanting smaller sized breast implants.“I would never advise anyone having an implant bigger than a C cup” he adds.

He also expects to see a dramatic increase in aesthetic procedures such as light and laser skin rejuventation and also cheek and chin implants.

Cosmetic Surgery : Checklist – Useful questions to ask

In order to find out if cosmetic surgery is right for you will need to approach a numberof surgeons to see what they offer. You must insist on seeing your surgeon personally and check his or her qualifications with the professional body, the British Association of Aesthetic Plastic Surgeons (BAAPS) – www.baaps.co.uk

Questions for the surgeon
• Will you carry out the operation?
• What are your qualifications?
• How long have they carried out this procedure and how often?
• Do they have professional indemnity insurance – in case the procedure goes wrong?

Costs
• What is the cost of the consultation with the surgeon?
• What will be the cost of the operation and any further treatment afterwards?
• Should there be a complication who will pay for it to be corrected?

The operation

• How long does the operation take?
• Is the treatment painful and if so what form of anaesthesia is used?
• Is all equipment used sterile and used only for me?
• Are there any risks?
• What are the complications and success rate of the procedure in this clinic?
• Can I see ‘before and after’ photographs?
• Can I speak to anyone else that you have treated?
• Will you want to inform my GP about my treatment?

After treatment

• How long will I be required to say in hospital?
• What type of aftercare will I receive as part of the operation?
• Will I need pain relief afterwards?
• Will I have swelling or bruising and how long will this take to go down?
• How long will I have to be off work?
• When will I be able to see the full results?
• What will happen if I am unhappy with any aspect of the treatment?

MOST POPULAR COSMETIC PROCEDURES
FACE-LIFTS:

There are a variety of techniques in use today including the deep face-lit that tightens muscles under the skin. The most usual procedure is for the surgeon to remove the skin and lift it, tightening the muscle through tiny incisions near the ear. There is also a mini-lift. Recovery time varies. A full face-lift requires at least one night in hospital and usually two. Complications can includeinfection, blood clots, numbness, tightness, asymmetry, thickened or raised scars, and nerve injury. The results are permanent but since the ageing process continues you may need another operation in a few years.A basic face-lift costs from £6- 8,000

RHINOPLASTY (NOSE SURGERY)

In this operation the nose is reshaped. This may involve reducing the bridge, shaping the tip or altering the angle. It can take up to a month to heal and there will be bruising and swelling mostly around the eyes. Risks include breathing problems, infection and bleeding. Cost up to £6,000.

BREAST AUGMENTATION AND UPLIFTS:

An implant is placed under the breast tissue to provide volume and shape. Sagging breasts can be uplifted in an operation known as a mastopexy. Spare skin may be removed and an implant inserted. Healing takes up to one month. Complications may include infection, bleeding, poor positioning, silicone leakage and scarring. There can be a risk of nipple numbness. Costs vary but in the case of implants can be up to £7,000 depending on the quality of implant.

ABDOMINOPLASTY(TUMMY TUCK)

Also known as an abdominal reduction or abdominoplasty, the tummy tuck, is surgery that flattens the stomach by removing excess fat and skin, and tightening the muscles of the abdominal wall. Incisions are usually made near the bellybutton and across the pelvic area in a U or V shape. Healing can take nearly two months as the operation is major surgery and a general anesthetic is required. A short hospital stay is required. Risks include blood clots, infection, raised scars and prolonged numbness. There will be scarring.
Costs between £5,000-7,000.

LIPOSUCTION

Liposuction is a surgical method of reducing fatty bulges from thighs, hips, waist, buttocks, arms, chin, knees, ankles and elsewhere, through tiny incisions. Healing takes up to two weeks and there is usually a lot of bruising and pain. This is safe operation provided it is not carried out on small areas of the body. The complications include infection and contour irregularities. It costs between £4-6000.

BLEPHAROPLASTY(upper and lower eyelid surgery)

This surgery corrects sagging upper lids bags below the eyes and works by removing excess fat and skin, and tightening loosened muscle. The surgeon works through incisions in the crease of the upper eyelid and below the lash line which will not be visible after healing. It takes up to two weeks to heal. Complications could include tighteness and difficulties closing the eyes if too much skin is removed. Costs between £3,500-5,000.

Contacts:
Mr Rajiv Grover BSc MB MD FRCS (Plast)Consultant Plastic Surgeon King Edward Vll Hospital, W1 & at 144 Harley Street, W1. www.rajivgrover.co.uk T: 020 7486 4301
Jag Chana BSc, MBBS MD FRCS (Eng) FRCS (Plast), holds private clinics at the BMI Bishopswood Hospital, Northwood T: 0800 169 7606 and the BUPA Hospital, Bushey, Herts T: 020 8950 9090.
Yannis Alexandrides, MD, American Society of Plastic Surgeons, 111 Harley Street,W1. www.kosmeticos.com; 020 7486 8055
Jan Stanek FRCS, 60 Wimple Street, W1, www.surgicalaesthetics.com T: 020 7487 4454

Joan has had surgery says top doctor

London: Joan Collins who claims never to have had cosmetic surgery has gone under the knife, according to a top UK surgeon.

The 72-year-old actress says her secret age-defying weapon is make-up. She recently told US TV: “The most glamorous thing you can do is use lipstick.”

However, Alex Karidis, a London based plastic surgeon, claims he saw evidence of cosmetic surgery when he met Joan 18 months ago.

He said: “I clearly saw the scars behind her ears indicating a facelift. I saw that she had also had her eyes lifted. I would say she has had this done in the last five years.”

The glamorous actress – who has revealed her top tips for staying young in her new book ‘The Art Of Living Well’ – has previously made her position on surgery abundantly clear, and recently described Botox as “poison”.

She said: “Everyone should do what they want. If they want lips like a trout let them. Plastic surgery is the plain women’s revenge

Cosmetic surgery patients more likely to be suffering from mental illness

London: People who seek cosmetic surgery for their face or body are more likely to be suffering from psychiatric problems than those don’t according to new research.

And women who have breast implants appear to have a higher than usual risk of suicide, says a report in the current issue of the New Scientist.

Evidence from the United States and Canada suggests that up to three times as many women who have had the cosemetic procedure kill themselves than those who have not.

The link has emerged from studies that were intended to assess whether breast implants had any effect on cancers and autoimmune diseases. No association was found but the studies, of 37,000 women, did find that an abnormal proportion of those who had enhanced their breasts by surgery subsequently killed themselves.

Joseph McLaughlin, of the International Epidemiology Centre in Rockville, Maryland, said: “The only consistent finding from all the studies has been the unexpected one of suicide.”

Many scientists think it likely that women who have breast surgery may have psychiatric problems that predispose them to suicide. In another study, led by David Sarwer, of the Centre of Human Appearance and the University of Pennsylvania Medical School, 18 per cent of patients having cosmetic surgery were found to be taking drugs to treat psychiatric conditions, compared with 5 per cent of those having other operations.

It is also possible that women whose surgery had a poor outcome commit suicide; more recent patients, who have newer implants, may not have the same reaction.

Holiday surgery at top spas

The latest trend in the cosmetic surgery industry is for top-flight surgeons to link up with spas and luxury hotels to offer packages enabling patients to recover away from prying eyes — while enjoying a fabulous pampering holiday. And it’s not just about enjoying life’s little luxuries: surgeons say massage and thalassotherapy treatments help to drain water from the body, reducing post-operative swelling, so patients make a quicker and better recovery. Here, we look at some of the post-operative bolt-holes . . . available around the world.

FRANCE

THE SURGEON: Dr Claude Lassus at the Polyclinique Santa Maria, 153 Promenade des Anglais, 06000 Nice, France. Tel 0033 4 93 88 48 51 SPECIALISM: Breast reductions. He also has a dedicated following among British and French actresses and singers for his lip augmentation procedures and face-lifts. COST OF OPERATION: Breast reduction and face-lift (including hospital and anaesthetic costs) both cost around £4,100. THE BOLT-HOLE: Dr Lassus arranges for his clients to recuperate in the palatial Negresco hotel 37 Promenade des Anglais, 06000, Nice, France. Tel 00 33 4 93 88 35 68.

It has its own beach, featured in the Hitchcock classic To Catch A Thief, starring Cary Grant and Grace Kelly. There are massage, manicure and hairdressing services, and the Michelin guide award-winning restaurant Le Chantecler. RECUPERATION COSTS: From £170 a night for a double room.

CAPE TOWN

THE SURGEON: South African company Mediscapes, 42 Burg Street, Greenmarket Square, Cape Town. Tel: 0027 21 422 3932, has access to experienced specialists, including Professor Don Hudson, head of the University of Cape Town’s plastic surgery department. SPECIALISM: Breast augmentation. COST OF OPERATION: The cost of the operation, including clinic, surgeon and anaesthetist fees, is included in the package. A 13-day blepharosplasty (eye-lift) package starts at around £4,750. Seven-day face-lift packages start at around £6,000. THE BOLT-HOLE: Two spas. Bushman’s Kloof, PO Box 267, Clanwilliam. Tel 0027 (0)27 482 2627, is a reserve about three hours out of Cape Town where you’ll spend two days pre-op resting. Then it’s off to the Twelve Apostles Hotel and Spa, Victoria Road, Oudekraal,Camps Bay, Cape Town. Tel: 0027 (0)21 437 9000. RECUPERATION COSTS: Included in the package.

MALTA

THE SURGEON: Francis X Darmanin, Saint James Hospital, George Borg Olivier Street, Sliema, Malta. Tel: +35 621 335 235 SPECIALISM: The hospital can perform just about any operation from breast augmentation to liposuction, but, reputed for his work on burns victims, Mr Darmanin is much in demand for his face-lifts. COST OF OPERATION: Face-lifts start at around £2,400. THE BOLT-HOLE: Fortina Spa Resort, Tigne Seafront, Sliema, Malta. Tel: 00 356 2346 0000.

The five-star Spa Mediterranee specialises in thalassotherapy and hydrotherapy treatments that use concentrated sea water, rich in salt and minerals to rejuvenate the body. Physiotherapists are also on hand. RECUPERATION COSTS: Rooms start at £80 a night and spa treatments vary in price. A full body wrap costs about £45, with facials and massages at a similar price.

CONNECTICUT

THE SURGEON: Prof Laurence Kirwan, 605 West Avenue, Norwalk, CT, USA 06850. Tel: 001 203 838 8844. www.drkirwan.com . SPECIALISM: Surgeon to the A-listers for decades, Kirwan is internationally renowned for his facelifts. He’s also good for rhinoplasty and eye lifts. COST OF OPERATION: Initial consultations £150 (deducted from the price of surgery if you book within a reasonable time). Facelifts around £6,000, and rhinoplasty £5,000, plus hospital and anaesthetic fees. THE BOLT-HOLE: Hotel Delamar, 500 Steamboat Rd, Greenwich, CT 06830. This five-star hotel is half-an-hour from Prof Kirwan’s clinic and is set on the waterfront at Greenwich harbour. It has its own private dock, stunning ocean views, a library and a fitness centre. RECUPERATION COSTS: From around $150-$200/ £85-£114 per room, per night.

HOLLYWOOD

THE SURGEON: Dr Leslie Stevens, The Lasky clinic, 201 South Lasky Drive, Beverly Hills, California 90212 U.S.A. Tel: 001 310 556 1003 or visit www.drlesliehstevens.com SPECIALISM: Liposuction, treating all areas of the body, including knees, chin, cheeks and neck as well as the usual problem zones. He performed Sharon Osbourne’s tummy tuck two years ago. Dubbed the ‘king of nip and tuck’ by his Hollywood clientele. COST OF OPERATION: Initial consultation £100, liposuction from £1,900, plus £1,000 for anaesthetic. THE BOLT HOLE: The Peninsula Beverley Hills, 9882 South Santa Monica Boulevard, Beverly Hills, CA 90212, U.S., Tel: 001 310 551 2888, an ultra-luxurious oasis within walking distance of the shops in Rodeo Drive and a favourite with Hollywood celebs. RECUPERATION COSTS: Rooms start at U.S. $450/ £257 per night.

MIAMI

THE SURGEON: Father and son Dr Thomas J. Zaydon Sr and Dr Thomas J. Zaydon Jr of the Cosmetic Surgery Institute of Miami. Mercy

Hospital Professional Building, 3661 South Miami Avenue, Suite 509, Miami; 00 1 305 856 3030. SPECIALISM: Nose jobs. COST OF OPERATION: £2,850-3,500. THE BOLT-HOLE: Grove Isle Hotel & Spa, Four Grove Isle Drive, Coconut Grove, Miami; 00 1 305 858

8300. A luxury resort on its own private 20 acre island. A host of treatments are on offer and licensed nurses can provide ongoing care. RECUPERATION COSTS: Rooms start at around £220 a night. A collagen facial is £90.

BARCELONA – Spain

THE SURGEON: Dr Javier de Benito, Instituto Dr Javier de Benito, Marquesa de Vilallonga, Barcelona, Tel 00 34 932 530 282 or visit www. institutodebenito.com SPECIALISM: Reconstructive surgery. One of his developments is a subtle face and neck lift, using Gore-Tex to create a ‘supportive bra’. COST OF OPERATION: Initial consultation costs 8130/ £89, face-lifts from 85,500/ £3770, face and neck-lift from 88000/ £5490 breast augmentation from 85000/ £3430. THE BOLT-HOLE: Hotel RA Beach Thalasso-spa, Avinguda Sanatori, 43880, El Vendrell, Tarragona, Spain. Tel: 00 34 977 694

200. www.amrey-hotels.com . A five-star hotel on a golden beach 40 minutes south of Barcelona. Treatments include reflexology, thalassotherapy and lymphatic drainage. RECUPERATION COSTS: From around 8160/£110 per room per night. Full board package for the slimming unit is from 81,950/ £1,340 per week, including five treatments and check-ups.

UK

THE SURGEON: Consultant Adrian Richards, who works at clinics in the UK at High Wycombe and Princes Risborough, Bucks, Northampton and in London’s Harley Street.

Tel: 0800 328 5743 or visit www.arandassociates.co.ukSPECIALISM: Facelifts, particularly the MACS lift (short for Minimal Access Cranial Suspension) which leaves no scar behind the ears. COST OF OPERATION: Facelifts from £5,600. THE BOLT-HOLE: Champneys, Tring. Tel UK: 08703 300 300 or visit www.champneys.com

Champneys offers recuperative packages tailor-made to suit individual needs amidst the Georgian splendour of its Hertfordshire mansion. RECUPERATION COSTS: Packages start at £550 for a two-night stay.

LONDON

THE SURGEON: LONDON PLASTICSurgery Associates is the private practice of four leading London teaching hospital plastic surgery consultants. 30 Devonshire St, London W1G 6PU. Tel: 0207 908 3777 or www.lpsa.co.ukSPECIALISMS: Peter Butler is well-known for facial reconstruction. Simon Withey’s speciality is facial and breast reconstruction . COST OF OPERATION: Facelifts cost around £7,000, including surgeon’s fees, anaesthetics, and hospital fees, breast augmentation from around £5,700, all fees included. THE BOLT-HOLE: A beautiful and discreet hotel in a georgian town house: Halcyon House, 168 Clapham Road, London SW9 0LA, 020 7091 7148. www.halcyon-house.comRECUPERATION COSTS: From £250 a night, full board.

LONDON

THE SURGEON: Roy Ng, The Hurlingham Clinic and Spa, 67 Studdridge Street, London SW6 3TD; 020 7348 6380. SPECIALISM: The thread lift face-lift, which uses barbed threads inserted in the face to lift sagging skin with minimal incisions. COST OF OPERATION: Thread lift treatments start at around £1,800 THE BOLT-HOLE: Myhotel Chelsea, 35 Ixworth Place, London; 020 7225 7500. The Hurlingham Clinic has its own day spa offering treatments, such as a post-operative facial. It has linked up with the ultra swish Myhotel, which offers chauffeur service to and from the clinic. RECUPERATION COSTS: The post-op facial at the Hurlingham Spa costs £55, while post-lipo endermologie costs from £65 a session. Doubles at Myhotel Chelsea, start at a special Hurlingham Clinic rate of £155 plusVAT per night.

NEW YORK

THE SURGEON: Dr Alan Matarasso, 1009 Park Avenue, New York; 00 1 212 249 7500. SPECIALISM: Facial rejuvenation — big on short-scar facelifts that use half the number of incisions compared with a usual face-lift. COST OF OPERATION: Initial consultation £135, face-lift from £6,500. THE BOLT-HOLE: Affinia Gardens Hotel, 215 E 64th Street, New York; 001 212 355-1230 just around the corner from Manhattan’s Eye, Ear and Throat Hospital where Dr Matarasso operates, offers a special ‘Nipped and Tucked In’ programme with rooms for post-op patients and in-room spa treatments. RECUPERATION COSTS: From $399/£228 a night.

Cindy Crawford confesses to being human

Supermodel Cindy Crawford has confessed that she keeps her looks in pristine condition with the help of aesthetic treatments such as Botox and collagen.

In a magazine interview the 40-year-old mother of two said she has getting cosmetic help for the past 11 years.

“I’m not going to lie to myself: past a certain age, creams work on the texture of your skin but, in order to restore elasticity, all I can really count on is vitamin injections, Botox and collagen,'”she tells this week’s Gala magazine.

“I have a very simple, healthy life, which works miracles. I drink a lot of water, watch what I eat and exercise. ‘But I owe the quality of my skin to my cosmetic surgeon.”

Miss Crawford who has her own skincare range called Meaningful Beauty. Products includes facial mask, skin softening cleaners, moisturisers and neck rejuvenating creams.

She says of her products: ‘I believe Meaningful Beauty is the best skin care available, and soon you will be able to discover the difference yourself. ‘Improve the tone and texture of your skin. Reduce the look of lines and wrinkles.

Reveal skin that is smoother, softer and more radiant. They’re products that treat your skin in a meaningful way now for more beautiful, younger-looking skin tomorrow.’

UK cosmetic surgeons launch patient checklist

London, UK – 3 August, 2006 – The British Association of Aesthetic Plastic Surgeons, the not-for-profit organisation established for the advancement of education and practice of Aesthetic Plastic Surgery for public benefit, today published a concise checklist for those considering aesthetic plastic surgery, entitled ‘S.U.R.E’.

An innovative way of addressing safety concerns, the acronym was developed by the BAAPS to promote a sensible approach to what can be a life-altering decision. People may be still unaware of the risks associated with procedures performed by unqualified practitioners, and a reasonably basic check of the aspects involved should en-sure a positive outcome.

According to Adam Searle, consultant plastic surgeon and President of BAAPS:

“We need to promote public education with regards to safety. Patients can still be lured in by inexpensive prices and unrealistic claims, thinking that they are getting a bargain, but actually putting their health at risk. It can take just minutes to scroll through this checklist, to prevent a lifetime of regret.”

The SURE acronym stands for:

S: Check your Surgeon’s credentials and qualifications: your cosmetic practitioner should be a Fellow of the Royal College of Surgeons (FRCS), and have furthered specialised studies in plastic surgery. Check that they are on the GMC specialist register, and are a member of BAAPS, or a suitable professional organisation. The Department of Health website provides guidance about the ‘letters’ following surgeons’ names.

U: Make sure you Understand what’s involved, and that you are informed about the potential risks of each procedure, be it surgical or non-surgical. You should be advised of where this will take place. It should be in a supervised medical facility, not someone’s front room, hotel or at the hairdresser’s.

R: You should be clear about the process of Recovery, and what the long-term implications are of any cosmetic treatment. You need to understand the nature of the ‘downtime’ required and after-care options

E: Most important of all, make sure you thoroughly review your Expectations. It is essential that your hopes be compatible with what can actually be achieved. A patient who has a personal desire for, and is able to identify, specific, realistic goals for aesthetic enhancement is likely to be a suitable candidate – but someone who thinks the procedure will magically change their life may not be right for surgery.

Adam Searle adds:“We are often asked to see patients frustrated by disappointing outcomes. Surgery can be challenging, but many of these might have been avoided if a minimum of research had been done. We need to remind patients that they should do their homework—finding out more information about the procedure, location and practitioner before going for any kind of cosmetic treatments.”

The BAAPS www.baaps.org.uk based at the Royal College of Surgeons, is a not-for-profit organisation, established for the advancement of education and practice of Aesthetic Plastic Surgery for public benefit. Members undergo thorough background screening before they can join. Information about specific procedures and surgeons’ contact details can be found on the web site, or by contacting their advice line at 020 7405 2234. Further materials can be posted to members of the public seeking specialised information.

UK government cracks down on cowboy cosmetic clinics

London: The UK government’s watchdog, The Health Commission is to target unregulated cosmetic surgery clinics.

Unregistered clinics may face prosecution or closure because of the danger they pose to the public. The commission receives around 50 complaints each year from patients whose treatments have gone wrong. These include bothed treatments using lasers to remove hair, blemishes and tatooes.

The clinics are to be targeted by undercover inspectors, posing as clients. All clinics and operators offering aesthetics must be registered by the Health Commission and patients are advised to ask to see their registration certificate before embarking or paying for treatment.

TV makeover shows drive growth in cosmetic dentistry

London: A quarter of the UK population has undergone cosmetic dentistry according to new statistics from the British Academy of Cosmetic Dentistry and Mintel.

They show that just over a quarter (26%) of the population have had some type of cosmetic dentistry procedure, of which teeth whitening and white fillings are the most widely experienced.

The national representative sample of over 2,300 adults participated in the online survey which identified the incidence in cosmetic treatments, a market estimated to be worth in excess of £280 million, within the UK population. The survey also examined levels of awareness among the public, as well as the most popular vehicles currently used for the promotion of aesthetic procedures.

Highlights:

Over a quarter (26%) of the population have had cosmetic dental treatments
Teeth whitening is the most popular treatment (31%), followed by white fillings (30%), requested crowns or bridges (21%) and veneers (18%)
Just under a third of women admit to having had cosmetic dental treatment compared with one in five men

The age analysis shows that people in the 25-34 age group are the most likely to have had teeth whitening, people 35-44 opting for white fillings

Makeover shows are a popular vehicle to gauge cosmetic treatments, with almost half of women (49%) occasionally tuning in

According to Dr. Christopher Orr, President of the BACD and Lead Clinician at a Harley Street cosmetic dentistry group:

“With the increase of effective non-surgical and non-invasive procedures such as teeth whitening, cosmetic dentistry has become a more attractive option for people by providing an acceptable and more subtle approach to cosmetic procedures. The survey also reveals that people who start with teeth whitening are more likely to progress to more complex cosmetic dental treatments.”

The study also highlights a low public awareness of the availability of cosmetic dental treatments. Previous studies by the BACD show over 93% of practices offer cosmetic procedures, yet only 17% of the population think their dentists can provide these.

Further Results:

Women aged 25-34 are the most likely to have undergone teeth whitening, with 17% of women in this age group claiming to have done so, vs. 12% of men. Over three quarters of teeth whitening is through the use of at-home whitening trays

Women aged 35-44 are again most likely to have requested white fillings, while crowns and bridges for cosmetic purposes are most prevalent amongst women aged over 45, but significantly lower amongst the older male population.

Usage among these age groups suggests cosmetic dentistry is being sought to enhance appearance, and not merely ward off the deterioration of teeth as a result of the ageing process.

Over one in ten (11%) of adults appears to have an interest in cosmetic dentistry, either having discussed or interested in discussing cosmetic dentistry with practitioners and friends.

Television makeover shows are a popular genre, with just over half of the respondents (51%) claiming to watch these programmes as a way of judging the results of cosmetic treatments. Just over one in ten (12%) claimed to be regular viewers, with a further 39% reporting that they watched them occasionally.

Women are the main viewers of TV makeover shows, with 17% of women claiming to be frequent viewers and 49% occasional viewers, demonstrating their huge reach amongst women, compared with only a third of men.

According to Dr Orr:“With the natural curiosity that people feel towards cosmetic procedures, it is essential that safety be foremost in practitioners’ minds. At the British Academy of Cosmetic Dentistry, we will continue our efforts to promote an ethical delivery of dentistry and further public education in this area.”

About the BACD

The British Academy of Cosmetic Dentistry www.bacd.com is a not-for-profit, inclusive organisation for the advancement and ethical delivery of cosmetic dentistry, open to all dental professionals including dental technicians and hygienists. Their aim is to create a dynamic, active group of members from all areas of the dental team. The BACD, which has over 400 members, is affiliated with the American Academy of Cosmetic Dentistry, the world’s largest organisation for cosmetic dental professionals

Cosmetic surgery tourists health risk

London: Women who have cosmetic surgery abroad may be risking their health, experts have warned.

The British Association of Aesthetic Plastic Surgeons estimate that around 10,000 Britons have operations in countries such as South Africa, Brazil, Malaysia and India each year. Most know little about their surgeons medical qualifications and have little redress should complications occur post-surgery.

The attraction of surgery abroad is that it is usually cheaper than in the UK but many patients have to pay for expensive corrective surgery back home which is not covered by medical insurance.

A tummy-tuck which might cost $10,000 in the UK may cost as little as $3,000 abroad.

Norman Waterhouse of BAAPS said that women needed to be careful when taking up these cheap cosmetic surgery offers, many of which seemed dubious.

Despite the trend to have surgery abroad, the British market continues to grow. In 2004 16,000 operations were carried out – 52 per cent up on the previous year.

Cosmetic Dentistry

What is cosmetic dentistry by the American Academy of Cosmetic Dentistry American Academy of Cosmetic Dentistry

There have been plenty of movie stars, models, even media personalities who have used cosmetic dentistry to help enhance their image.

But cosmetic dentistry is not just for “high profile” people, it’s for individuals like you and me, our families, our co-workers and neighbors. And, being more affordable than it was a decade ago, more people like you and me are having cosmetic dental work done.

Cosmetic dentistry is one of dentistry’s fastest growing areas. Eighty-four percent of dentists now offer cosmetic procedures as part of their practices and half of these report a steady increase in the amount of cosmetic procedures performed over the last three years, according to an American Dental Association survey.

Cosmetic dentistry can help people just like you:

An adult who has suffered through their teens too embarrassed to smile because of discolored teeth.
Seniors wanting a more youthful, healthier appearance.
A child who chipped teeth in a playground accident.
Survivors of domestic violence.
Victims of automobile or sporting accidents.
Cosmetic dentists can correct these problems and improve a person’s smile and overall appearance through a variety of techniques, including veneers, crowns, bridges and tooth whitening.

Veneers – can be used to correct crooked, chipped or worn teeth.

Crowns & Bridges – are an option for general bite dysfunction and missing teeth.

Tooth Whitening – is an effective means of whitening stained, discolored or dull teeth.

While, at first glance these may seem to offer primarily esthetic benefits, cosmetic dentistry can also help provide many emotional and health benefits.

An improved smile can boost a person’s self image, making them more confident in their daily lives. Higher self-esteem, for example, could help motivate a person to pursue a new career, a career they had previously ruled out because of a lack of self-confidence.

An AACD survey revealed that 74% of adult Americans who responded believe an unattractive smile can hurt a person’s chances for career success, while 92% say an attractive smile is an important social asset.

Experts say oral health also benefits when a person has their smile improved. “People are more concerned about maintaining their teeth after cosmetic dentistry because they are proud of the way they look. Once they have seen the benefits of a healthy, natural smile, oral health becomes a priority,” says AACD Accredited Member Dr. Dean Lodding. For information about cosmetic dentistry, please contact the AACD at:

American Academy of Cosmetic Dentistry®
5401 World Dairy Drive
Madison, WI 53718
Phone: (800) 543-9220

Cosmetic surgery gift for Xmas criticised as cynical by top surgeons.

London: The British Association of Aesthetic Plastic Surgeons expresses their concern regarding plastic surgery being offered as a holiday “gift”.

Douglas McGeorge, consultant plastic surgeon and BAAPS President-elect, describes plastic surgery gift vouchers it as a cynical sales ploy by commercial clinics.

“It`s everything that goes against normal, ethical principles in medicine.”

“The idea for surgery should come from the person who intends to have the procedure, not from a well-meaning spouse, friend or relative.”

“The procedures should be done for the patient`s benefit, not the clinic`s. Benefits, limitations and complications of all procedures should be taken aboard fully before a commitment is made.”

According to Patrick Mallucci, consultant plastic surgeon and BAAPS member;

“We`re worried by the implications of this because it portrays surgery as a commodity, the same as a book, perfume bottle or a handbag,”

The Association is also concerned that trivialising cosmetic surgery could lead to complacency in patient care.

According to Adrian Richards, consultant plastic surgeon and BAAPS member;

“A patient first needs to be evaluated by a qualified surgeon to determine whether he/she is a good candidate, and decisions about plastic surgery should never be made without a thorough understanding of the risks involved.”

“These incentives go against best practice guidelines for surgeons.”

Clinics and Practioners

UK

The Hurlingham Clinic & Spa
67 Studdridge Street
London SW6 3TD
T: +44 (0)20 7348 6380
email: info@hurlinghamclinic.com
www.hurlinghamclinic.com

Reform Surgical

UK: 0800 652 9206
Ireland: 1890 876 6664

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Dentists & Cosmetic Dentists

Harley Street Dental Studio, London, W1

Renowned cosmetic dental surgeon, Dr Mark Hughes has recently launched the new Harley Street Dental Studio in London.

The studio has state of the art equipment and the latest techniques are performed in a stylish and fashionably holistic spa environment.

The range of treatments available at the Harley Street Dental Studio is vast and covers all aspects of reconstructive and cosmetic dental work. Mark and his team use the latest practices to give you the smile you want.

As one of the only dental surgeons in the UK using Di Vinci Veneers, Mark and his experienced team can ensure teeth are corrected and aligned to give the most beautiful smile. These ultra-thin shells of ceramic material are bonded to the front of teeth with little or no anaesthetic to mask discolorations, brighten teeth, and to improve your smile.

When fitting veneers, the Studio offers a bespoke service; patients can choose the shade and size of teeth that suits them and their face the best.
Mark personally works with a patient to ensure that they get the most attractive and natural smile.

Facial rejuvenation is also offered at the Studio and is the dental equivalent of a facelift. The procedure replaces worn or missing teeth, improving bone structure and having a dramatic anti-ageing effect on facial appearance.

In addition to using the latest dental techniques, the Studio also offers the ultimate lifestyle experience: a plasma screen showing a DVD of your choice, complete with Bang and Olufsen surround sound, ensures your time in the Studio is as comfortable and soothing as possible. For those who areshort of time, or simply want the ultimate pampering experience, a manicure or pedicure can be carried out whilst you have your teeth whitened – all within your lunch hour. The Harley Street Dental Studio uses Zoom 2 whitening products from California, which achieve results in just 40 minutes.

Dr Hughes is dedicated to clinical excellence and has built a reputation as one of the finest aesthetic dentists in London. He is well known in the industry for his impeccable standards and for working closely with patients to provide outstanding quality in dental and aesthetic treatments to create the most natural looking teeth and the best results.

Escaping the busy street and stepping into a Zen-like zone with crisp, sleek interiors and exotic flowers gracing every table, the Harley Street Dental Studio removes any fears you may have about visiting a dentist. All of the finer details have been carefully thought out – from the carefully positioned Buddha’s that provide serenity, to the many bowls of crisp green apples that remind you of where you are.

About Harley Street Dental Studio:
www.harleystreetdentalstudio.com

London Centre For Cosmetic Dentistry T: +44(0)20 7722 1235.
Consultations for cosmetic surgery are free of charge.

The London Breath Centre
93 Haverstock Hill, London, NW3 4RL
T: +44(0)20 7722 1235 or +44(0)20 7586 7237
Email:mervken@aol.com

Other useful commercial websites:

www.whiterteeth.co.uk
www.teethwhitening.co.uk
www.fresherbreath.com
www.smilelift.co.uk

These are professional bodies who can give you unbiased advice about practitioners:

UK

British Academy of Aesthetic Dentistry
Suite 152
84 Marylebone High Street
London W1M 3DE

British Dental Association
64 Wimpole Street
London W1M 8AL UK
T: 44 (0)20 7935 396

US
www.aacd.com
American Academy of Cosmetic Dentistry

www.ada.org
American Dental Association

Europe

European Academy of Esthetic Dentistry