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Elixir is the world's only consumer source of independent information on the anti-ageing lifestyle. If it’s hot, new and will increase your lifespan and help you look and feel younger - and whether it's happening in Beverly Hills, New York, London, Paris, Rome or anywhere else – you will find out about it first here.

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How natural hormone replacement can turn back your biological clock

Shopping rejuvenation the latest anti-ageing buys around-the-world

Does your hair have wrinkles - the latest treatments for ageing hair

Eye Surgery - the new laser treatments

Anti-Ageing Spas

What's hot in anti-ageing in the world's capitals

Stop your skin ageing from the inside

Our competitions in which you can win the latest anti-ageing products

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ADVERTISERS - for our media pack, including how to sponsor our Radio Shows and Podcasts , please contact us at advertising@elixirnews.com ELIXIR subscribers are the babyboomers, the wealthiest demographic in the history of the world. They want to spend on anti-ageing products and services. They refuse to die of the lifestyle diseases that killed their parents.

Reverse Ageing now - win a sample of Solgar DNA repair

Wednesday, 14th May, 2008

London: Welllness experts Solgar are offering 20 fullsize samples of their latest anti-ageing product AC-11 to readers of ELIXIR.

Get healthy with two new soft drinks from Schweppes

Tuesday, 13th May, 2008

Schweppes announces the launch of two new soft drink ranges, ‘Lightly Sparkling’ and ‘Classics’. ‘Lightly Sparkling’ is a new range of fruit blend drinks, aimed at adults and free from any artificial flavours or colourings.

Sugary drinks put men at increased risk of gout

Monday, 12th May, 2008

London: Recent research reported in the British Medical Journal found that consuming sugary drinks can increase the risk of men developing gout, a form of arthritis.

Arm & Hammer tooth whitener giveaway

Sunday, 11th May, 2008

For brilliantly white teeth why not try NEW Advanced Whitening from the leading toothpaste innovator, Arm & Hammer® (rrp £2.49, 75ml). Clinically proven to whiten your teeth by an amazing 3 shades, it is a highly effective daily whitening toothpaste.

Get fuzz free summer legs - win the latest stubble-buster

Saturday, 10th May, 2008

Stubble isn’t designer when it comes to your legs. JML’s Liso Pure means you can now enjoy soft smooth skin in your own bathroom in under five minutes