New survey reveals the cost of looking good for women!

Women aged 50 plus spend an average of £1,783 a year on looking glamorous, a study has found.

The typical older woman annually splashes out £117 on make-up, £378 on clothes and a whopping £1,288 on nights out.

The study of 1,800 females aged 50-70 revealed, far from being over the hill, they are living life to the full – spending money on looking great and spending their free-time socialising with pals.

In a typical month they enjoy a minimum of three evenings out on the tiles – with cocktails and wine bars among the most popular activities.

Over the same period respondents fine dine twice, go on two clothes shopping sprees, catch-up with friends four times – and visit their local hair salon every other month.

While seven in ten women revealed they receive compliments about their appearance during nights out as a matter of course and a fifth are regularly approached by potential suitors.

Commissioned by Peter Hahn, specialists in fashion for the mature woman, the research also found a quarter consider themselves to be glamorous.

And over half say they have experienced a new lease of life since turning 50.

A spokeswoman for Peter Hahn said: “With this research we want to get some indication of what the typical woman in their 50s and older is like.

“Our research suggests many older women like to lead quite a classy and glamorous lifestyle – enjoying nice food, looking good and having a great time with their friends.

“They appear to have refined their tastes over the years and know what they like – and what they want out of life.”

Fifty-one per cent of women said it takes years of experience to truly master being glamorous – and 28 per cent think newer generations of females are less glam than they are.

However, many put this down to younger women not having had as much life experience as them – with one respondent admitting it takes time to feel comfortable as who you are.

While another said older females are less inclined to follow fads – and instead they take the best fashions from different eras in order refine their sense of glamour.

More than a third of respondents believe glamour can be found in a piece of exquisite designer clothing or a handbag.

And the average female over 50 owns two designer handbags and one pair of designer sunglasses – with a third owning up to three pairs of designer shoes.

Three quarters of respondents said they enjoy getting glammed up for special occasions – and nine in ten said it’s important they look their best where possible.

New Product – Magic Minerals the perfect coverup for blemishes

Very few of us have perfect skin.  We all suffer from outbreaks and redness on occasions. And we would have to buy several products for each problem.

So the arrival of an all-in-one solution comes in the form of Magic Minerals – a new ‘self-correcting” complexion perfector mineral powder which can help achieve near perfect skin.

We know that getting a flawless complexion isn’t always cheap or easy, especially if you’re battling with blemishes, age spots, fine lines and an uneven skin tone.


But if you are looking for a product that really does make a difference this is it. It’s made with a revolutionary cover-up technology, developed to automatically adjust to match every skin tone without the need for blending.

The self-correcting minerals ‘float’ on the skin, airbrushing imperfections such as blemishes, fine lines, age spots and an uneven skin tone leaving the wearer with a flawless, luminous, youthful complexion.

The built-in colour correctors hide a range of nasty skin perfections instantly:

  • Pink – Brightens and gives a healthy glow!
  • Mint – Reduced redness and covers breakouts
  • Yellow – Conceals dark circles and uneven skin tone
  • Lavender – Corrects sallow complexions

Combined together these colour pigments work with the mineral powder to reveal a brighter, fresher and more radiant complexion.

And since its made of minerals it doesn’t clog your pores; can be used by any skin type, will last for 12 hours, is fragrance free, Hypoallergenic and contains C and E Vitamins.

As the minerals ‘float’ on the skin’s surface it also has the added benefit of providing a natural protection from the ultra-violet rays of the sun

Magic Minerals costs £9.99 and comes with a 30 day money back guarantee and is available from from April 2014.

This product not only delivers what it says, but it’s great value and lasts for ages.

Our tester gave this product 8/10

Bobbi Brown reveals her anti-ageing makeup secrets


Bobbi Brown
“Over-forty beauty is based on taking care of yourself and feeling good. Don’t focus on how you used to look but focus on yourself as you are now, advises Bobbi.


The new look for autumn above – Pretty Powerful for the Uber woman!
“Leading a healthy lifestyle makes me feel better- and that’s a great confidence booster!

 “Make sure your skin is well hydrated. Regular exfoliation will help skin shed dry layers, but there is nothing better than adding serious moisture to the skin. It literally plumps up the skin to fill lines out a bit. Use Bobbi Brown Extra Moisturising Balm to rehydrate and firm dry skim
Concealer is an older woman’s best friend
 “The area around the eye will start getting noticeably drier, so using an eye cream is essential before applying Concealer.
“Concealer is the one product that I feel most dramatically improves a woman’s appearance.  Concealer is the best way to lighten dark circles to look rested- even when you are not – and it magically brightens up the face.
Banish the red
“You will definitely start to see more red tones in your skin than you did in your 20’s or 30’s, so a good foundation becomes worth its weight in gold. The trick is to find a yellow toned foundation that evens out your skin, disguises redness and still looks completely natural.
Plump up the lips with subtle shades
“Lips can be plumped up by wearing a medium to light colour. Too-dark shades will make them look even smaller. Give your lips extra definition, and the most natural look, by lining your lips after you apply your lipstick. To avoid emphasizing fine lines around the mouth, use an emollient (but not greasy) moisturizer on that area.
Shimmer – sometimes!
“Shimmer can look great on women of all ages. As we age and our skin becomes more dehydrated there’s nothing like the right shade and placement of just enough shimmer to add youthful dewiness and radiance. If you wear too much however or use it in too many places, it can look garish and even make you appear older than you are.
“Avoid wearing shimmer in areas where you are broken out or shiny, since it also emphasizes these problems. It’s also a good idea to stay away from products with glitter in them as they can settle into fine lines and wrinkles and call more attention to them. But don’t let these potential pitfalls scare you off.”
Inspired by Bobbi’s seventh book, Pretty Powerful, she introduces the Uber Basics Collection – shades for every woman.  This collection will give every woman – no matter what her skin ton – the essentials she needs to go from Pretty to Pretty Powerful, day to night.  Highlighting the simplicity of Bobbi’s Uber Basic Look, the collection comprises Eye Shadows, Sparkle Eye Shadows, Blushes, Rich Lip Colours and High Shimmer Lip Glosses.
Eye Shadow
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This is a sophisticated collection of subtle to dramatic shades, very silky, matt and glides on easily.  Costs £16.50 and in shades of Bone, Cement, Taupe and Black Chocolate (Limited Edition).

Sparkle Eye Shadow
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Sparkle Eye Shadow is a featherweight formula that instantly lights up eyes with a unique combination of shimmering perls and glitter in a translucent base. Creamy soft powder shadow glides on smoothly and clings to the lids for crease-free, long lasting wear. Costs £20. 
Rich Lip Colour
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Rich Colour Lipstick is a lightweight and incredibly emollient lip colour formula.  The colourless and translucent base, coupled with a special gel system allows for intense colour release and true colour projection.  The soft, smooth texture melts onto lips for a truly comfortable wear that lasts for hours.  Its in four great colours Uber Pink, Uber Beige, Uber Suede and Uber Nude Beige. Costs £18. 
 High Shimmer Lip Gloss
Bobbi Glosses.png
This formula features a special mix of pearls in a clear base for the ultinate in shimmer, shine, and colour. Plus it’s good for lips, thanks to moisturising emollients and vitamins C and E, which condition and offer antioxidant protection. High shimmer lip gloss is perfect for a night out on the town, special occasions, or simply when you are in the mood for something fabulous. Comes in Uber Suede (Limited Edition), Patel, Bare Sparkle and Naked Plum. Costs £17. 
Bobbi blushers.png
Nothing makes a woman look prettier than a pop of blush. It’s an instant lift and the quickest way to add a healthy glow to the face. Each colour is designed to “tint” the cheeks, giving skin a radiant but natural glow. The silky formula glides on smoothly and evenly imparting a matte finish that offers long-lasting wear. Comes in Pretty Pink, Pink Rose, Nude Pink and PlumCosts £18.

Win an Estée Lauder gift set worth more than £300

Be your own makeup artist with 30 colours, brushes and more. Discover what makes great Christmas Style, all in a chic red cosmetic travel bag.Estee.jpg
This extraordinary collection includes:

  • Deluxe Eyeshadow Compact with 18 coordinating shades (Summer Linen, Amazing Grey, Amethyst Spark, Flirty Lilac, Pink Flash, Purple Passion, Nude Fresco, Tranquil Moon, Peacock Blue, Smoky Ember, Berry Burst, Tempting Mocha, Ivy Envy, Chocolate Bliss, Ivory Slipper, Sandbar Beige, Hot Cinnamon, Rivera Rose.)
  • Deluxe All-Over Face Compact (Bronze Goddess Soft Matte Bronzer, Estée Lauder Signature Silky Powder Blush in Pink Kiss, Radiant Peach and Nude Rose.)
  • 2 Pure Color Gloss in Orchid Passion Shimmer & Electric Ginger.
    Pure Color Long Lasting Lipsticks (full-size, in Barely Nude, Candy and Fresh Plum)
  • Sumptuous Bold Volume™ Lifting Mascara (10-day supply; in Black)
  • Artist’s Eye Pencils (great for smoky eyes, in SoftSmudge Black, SoftSmudge Brown)
  • Gentle Eye Makeup Remover (full-size 100ml.)
  • Chic Red Cosmetic Traveller
To win this lovely collection please give the correct answer to the following question the
following question:
What colour is the free travel bag that comes with this collection?
A. Pink
B. Red
C. Black
Please send you correct answer to us at Please put Estee in the email header.  This competition ends on 19 December 2011. The winner will be contacted by email by the 20 December 2011. Please note that the Editor’s decision is final and no cash equivalent is being offered.

This competition is now finished and the lovely prize has been won by Steven Holman of Wakefield, West Yorkshire.

If you would like to subscribe to our newsletter with the latest anti-ageing news, special offers and more competitions,  please fill in your details here. Thank you!

Celebrity tips for starry eyed makeup in minutes

Celebrity makeup artist Caroline Frazer shares her top tips for looking great in just five minutes!

Caroline - make up artist photo.jpg

Whether you are a yummy mummy or a boardroom babe, everyone’s pushed for time in the morning.  If it isn’t preparing the kids for school or choosing what clothes to wear to work, there are emails to check and bank statements to scrutinise.


New research conducted by Diamond shows that many women don’t have enough time to do their make-up before they leave the house; worryingly some of them even do it in the car. But even if you have a hectic lifestyle and you don’t have the luxury of a professional make-up artist on hand here are some top tips for looking great in just five minutes.



Watch our video with Caroline Frazer, make-up artist to stars such as Lisa Snowdon, Carol Vorderman and Mel C, where she gives her top tips to transform you from tired barefaced woman to a Dewy Diamond Diva in five minutes:



For more information visit 




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GET £300+ of Estée Lauder beauty goodies for just £49

Estée Lauder has an offer of a beauty collection containing key products worth more than £300 for only £49.00 if your purchase one of their perfumes. This is a really great offer because you can either use it for a complete makeover and bin all your old and tired makeup or give to someone as a special Xmas gift. Blockbuster JPEG [320x200].jpg View image View image View image

Look great at the wheel with TV make-up guru Ruby Hammer


London: How often have you stopped at a red light and seen a hot looking guy sitting in their car at the other side of the junction?

It’s true that you never know when you’re going to meet Mr. Right so looking your best at all times is vitally important. The problem with driving is that it presents a car load of drive-time beauty dilemmas. Our once stylish clothes get crumpled and creased and if it’s a long drive we end up looking and feeling a little bit less than fresh.

To celebrate their ravishing new ride; the Kia Picanto top car company Kia have produced this must-see video starring internationally acclaimed make-up artist Ruby Hammer. Ruby knows how important it is for a girl to look glam wherever she goes and will be offering up some exclusive advice for behind the wheel beauty. She’ll be telling you how to give your skin a fresh, dewy glow even after a long journey and how to avoid any high-speed hair/lip-gloss disasters!

Ruby will be spilling all her trade mark secrets, so make sure you watch this video to get all the insider info on looking radiant on the road.

For more information visit

Tattoo removal the natural way – watch the video


London: Developed in Germany during 20 years of research and development and supported by Swiss precision technology, Tattoo Erase will restore the skin to virtually its pre-tattoo condition. It is a completely natural procedure, less painful than lasers, that is effective removing all colours including reds, greens and yellows.

Tattoo Erase is the natural alternative solution.Find out more at
Until now laser treatment or Dermabrasion, wearing away the skin with an abrasive tool, has been the only hope for tattoo removal. Both processes have their limitations. Some colours of ink will not absorb set laser wavelengths making the complete removal of varied colour tattoos impossible whilst the Dermabrasion method often requires a skin graft to level out the skin. Tattoo Erase is a natural process using natural products.

Tattoo Erase uses natural products to help your body reject the tattoo in the same way the body naturally expels a splinter. The Kataderm fluid used to encourage this process is a mixture of natural products, which are benign, are in the food chain and occur naturally in the human body. The Kataderm fluid is not mutagenic and there is no evidence that it is anything other than non-allergenic.

Watch the video to learn more:

Find out more at


Why women prefer face creams to fast cars, by Clarins


London: Women will spend £25,776 in their lifetime pampering themselves, according to new research.

Each year the average woman will spend £379-a-year – or £32-a-month – on skincare, treatments and beauty products.

The beauty conscious spend the biggest chunk of that looking after their skin, with the average woman splashing out £11,424 on moisturisers and cleansers, in their lifetime, or £168-each-year.

Feel good treatments such as massages, facials and tanning take up another £8,066 during a woman’s lifetime while hair cuts, creams and cosmetics costs a total of £6,286.

A spokesman for skincare and make-up specialists Clarins, which carried out the research, said: ”It’s reassuring that women today have the confidence to know that ‘me-time’ spent in the beauty salon and at the beauty counter is money well spent.”

Women in London spend more than other women in the UK on looking after themselves, splashing out on £801.12-a-year – or £54,476 in their lifetime, more than twice the national average.

But at the other end of the scale Bristol girls aren’t quite as self-conscious, as they only spend £276 a year – or a total of £18,776 in their lifetime.

It’s not surprising women spend so much money trying to improve their appearance – the poll, of 2,000 women,l found that almost 60 per cent say looking their best is the most important thing to them.

A huge 93 per cent of women even think that the way they look has a massive affect on how they feel.

Lynda Tarpey (corr), owner of Pretty Woman, an award-winning beauty salon in Leeds, said: ”A facial or body treatment can work wonders in just one hour to help you de-stress and feel more confident.

”One of our most popular at present is a Radiance Ritual Facial from Clarins which revives tired looking skin that’s lost its sparkle.”

However, more than half aren’t happy with the way they look and eight out of 10 women reckon they are constantly judged on what they look like.

A desperate 43 per cent would even consider turning to cosmetic surgery, with teeth-straightening the most popular procedure followed by a tummy tuck and liposuction.

The poll also found that a lazy 32 per cent of women don’t bother to take their make-up off before they go to bed, with girls in Exeter the worst culprits.

In Cardiff only 20 per cent of women polled wake-up wearing make-up from the night before.

Raj Aggarwal (corr), who runs Cardiff’s Clarins salon, said: ”You can’t put a price on looking good.

”For most people, if they look great on the outside, they feel good on the inside and tend to be happier.”

The survey also found that a quarter of Wigan women reckon their partners would find them UGLY if they didn’t use moisturiser.

A third of Brits admit to wearing fake tan in order to look good with London women most likely to go under a sun bed.

However, one in 10 of those polled think people who spend so much time on themselves are vain and should get a life.


1. London 66.76

2. Southampton 63.5

3. Liverpool 46

4. Leeds 40.51

5. Birmingham 33.7

6. Derby 31.09

7. Wigan 30.79

8. Belfast 30.43

9. Coventry 29.34

10. Cardiff 28.82

11. Cambridge 27.86

12. Sheffield 27.84

13. Brighton 27.35

14. Newcastle 26.04

15. Bradford 25.74

16. Swansea 25.48

17. Norwich 25.35

18. Reading 24.17

19. Nottingham 24.02

20. Bristol 23.01


*1 Lotus Elise S

*306 tickets to watch the Spice Girls

*34 weeks at the Four Seasons Resort, Whistler Mountain, Canada

*29 return flights to Sydney, Australia

*314 tickets to Disneyland Paris

Green is the new black – first totally organic makeup brand launches in UK


London: After years of expansion internationally, NVEY Make-up (pronounced na-vay) from Down Under launches the latest in true organic make-up but without sacrificing the ultimate in colour technology.

NVEY ECO has been created through six years of stringent research, testing and access to the expertise that comes with 46 years of experience in the beauty industry, and with the launch of the new ECO Organic Make-up line, NVEY is now positioned at the cutting edge of the colour cosmetics sector.

NVEY ECO explodes the myth that going green reduces the performance and application of make-up, with the development of unique production methods that retain the organic profile, while delivering the high performance colour and long lasting characteristics that NVEY Make-up is known for internationally.

The high performance characteristics are achieved without the use of chemical ingredients such as parabens, petrochemicals or synthetic fragrances, and ECO comes with a guarantee that the brand is not tested on animals. Manufactured in Australia, Nvey Eco is made with the most natural organic ingredients with high colour value pigments to make the application of a professional look easy to achieve.

To buy online to go

L’Oréal ad ban after using fake lashes

London: An make-up advertisement by L’Oréal which claimed “up to 60 percent longer lashes and definition lash-by-lash” has been banned by he Advertising Standards Agency (ASA) after it was discovered that star, Penelope Cruz was wearing false eyelashes.

The ASA has ruled that the advertisement for Telescopic mascara must be removed from both the TV and the press.

The secret to this apparently lies in the ‘high precision flexible brush that separates the lashes with precision for intensity lash by lash. The flexible brush lengthens your lashes for telescopic length.’

In addition to the lengthening claims, both adverts contain close up images of the actress’ eyes and eyelashes, apparently illustrating the effect of the product.

However, the ASA received complaints from consumers who believed that the actress’ eyelashes had been enhanced by the addition of fake eyelashes, arguing that the adverts were misleading as they exaggerated the effect that could be achieved by the use of the product alone.

In response L’Oreal told the ASA that the claim of ’60 per cent longer lashes’ was supported by both scientific and consumer data, explaining that the lengthening effect is due to the mascara making the tips more visible.

However, L’Oreal also admitted that Penelope Cruz had been wearing a few individual false lashes in order to fill in gaps in her natural lashes, although they asserted that the claimed lengthening effect could be achieved from the mascara irrespective of the presence or absence of false lashes.

Nevertheless, the ASA has ruled that L’Oreal should have made it more obvious that the claim for 60 per cent longer lashes referred to a ‘perceived effect’ and not an ‘actual increase’ in the lash length.

In addition the ASA has ruled that the images of Cruz wearing individual false lashes, even though she was not wearing a false set of full lashes, did nevertheless exaggerate the effect that could be achieved by using the mascara on natural lashes.

In conclusion the ASA ruled that the adverts are misleading, therefore breaking the industry codes of practice.

The agency has asked L’Oreal to remove both the TV and the press ads from the media, in addition stating that a disclaimer should be used in any future ads with models wearing false lashes.

In 2005 the ASA declared that L’Oreal’s advertising campaign for an anti-wrinkle and anti-cellulite product, that starred Claudia Schiffer, lacked evidence to back up its claims and it was similarly asked to remove it from the media.

Wilson further added that the ruling will have ramifications for the industry in general as it sets a precedent for other cosmetic companies to follow, concerning what is and is not acceptable in advertising campaigns of this sort.

Raquel Welch becomes the face of MAC cosmetics


New York: M-A-C Cosmetics, the leading brand of professional cosmetics and makeup artist brand of choice, has named Raquel Welch, award-winning actress and screen siren, its fourth M-A-C Beauty Icon.

Ms. Welch, well-known for her own artistry skills, and M-A-C Cosmetics closely collaborated on a colour collection which will be available at M-A-C locations worldwide from February

To celebrate the launch of the Raquel Welch Beauty Icon Collection M-A-C Cosmetics hosted a dinner in her honour. The exclusive evening event, attended by many New York notables, at Gilt in The New York Palace Hotel celebrated the legendary, international sex symbol.

In October 2003, the innovative company launched the beauty Icon Series to pay tribute to the world’s most celebrated cultural icons. Ms. Welch — a natural choice for M-A-C, given her exquisite beauty and unique spirit — follows in the steps of Liza Minnelli, Diana Ross and Catherine Deneuve.

Each icon has been shot by photographer, Michael Thompson, in his New York Studios under the direction of James Gager, Senior Vice President/Creative Director, M-A-C Cosmetics.

“Raquel Welch, M-A-C’s fourth Beauty Icon, is the original, ultimate pin- up bombshell,” says Mr. Gager. “Raquel represents the va-va-voom that M-A-C has always been famous for. She’s a real tigress at heart, an international film star as well as a beauty who represents the diversity of ethnicity in terms of her heritage. She truly embodies the essence of M-A-C.”

Ms Welch said: “When M-A-C approached me to their Beauty Icon face for 2007, I was delighted! I’ve been a devotee of M-A-C products for over 20 years. Because of my profession, the art of makeup is a real passion of mine, both on and off screen, so it’s exciting to be designing a signature collection for M-A-C.

“When I started making movies, I was exposed to an entire arsenal of makeup techniques and discovered that in a world of beauty, cosmetics are an important fashion statement as well as a key element of personal style. What is ‘real’ style? I believe in the theory that a real style is being yourself, on purpose.”

Bright colours represent this iconic sex symbol and legendary screen siren. Specially created for women of all races and ages, the Raquel Welch Beauty Icon Collection conveys classic sex appeal and arresting beauty. The collection is packaged in a tiger-print pattern and “was created and designed around Raquel’s love for shading and her ability as a makeup artist,” says Jennifer Balbier, Senior Vice President, Product Development, M-A-C Cosmetics.

“M-A-C admires and respects everything about Raquel Welch,” says Peter Lichtenthal, Global General Manager, M-A-C Cosmetics. “Raquel is an iconic Hollywood sex symbol and cult siren and was a joy to collaborate with. As we worked with her on this collection, we were constantly impressed by her extensive beauty knowledge.

“M-A-C’s Beauty Icon for 2007, Raquel Welch, debuts her collection that celebrates her iconic image: strong and wild, yet sultry and exotic. Available February 2007 at all M-A-C locations, 1.800.387.6707 and

M-A-C (Make-up Art Cosmetics), the leading professional cosmetics brand, was created in Toronto, Canada in 1984 and is now sold in over 60 countries worldwide. M-A-C Cosmetics supports the special needs of professional makeup artists that meet the demanding lighting and studio conditions under which the pros work. The company’s popularity has grown through a tradition of word-of- mouth endorsement from makeup artists, models, photographers and journalists around the world. M-A-C is for All Races, All Sexes, All Ages, attitudinally hip, artfully irreverent, and dedicated fully to the art of self-decoration and the realization of the individual. The M-A-C attitude is best expressed by our artists, seen and felt in out stores.

Glo Minerals


The latests advance in colour cosmetics utilises natural minerals to protect and enchance skin.

Glo Minerals is a make-up system that combines pharmaceutical-grade ingredients with natural high-pigment minerals and anti-oxidants. Offering broad-spectrum UVA and UVB sun protection, glo Minerals also helps combat free radical damage.

This product has been tried and tested by ElixirNews and rates a 9/10 for its anti-ageing properties. Flattering colours, subtle and modern – takes off years. The creams and powders contain a range of anti-oxidants including green tea. For more information on the range go to