British scientists behind new wrinkle-buster that reverses skin ageing

British scientists are behind an antioxidant so powerful that it reverses skin ageing, reducing fine lines and wrinkles in only a few weeks.Capture-d'Ă©cran-2012-07-17-Ă -15.44.24-230x260.png

MitoQ, the name of the antioxidant and also the name of a new anti-ageing cream containing it, goes on sale next month with the promise of benefits not seen to date in any other anti-wrinkle product.
Firstly, the antioxidant is 1,000 times more powerful than any other on the market and secondly, the makers claim, it’s the only one capable of penetrating deep enough into the skin to make a significant difference to wrinkles. And the claims are not hype – they have been validated by a Nobel Laureate Prize to the Cambridge scientist behind it and in prestigious scientific journals.
MitoQ has been scientifically engineered from the antioxidant CoQ10, found naturally in foods such as sardines, and essential to a healthy heart and brain.  But what makes it so potent, as well as its strength, is it’s ability to pass through the outer layer of the mitochondria (these are the energy powerhouses inside every living cell) and where the MitoQ is used as fuel. The mitochondria are subsequently able to function more efficiently as a result.
This means that as the mitochondria are working at optimum function, and the cells in the skin that they energise become younger and refreshed,  fine lines and wrinkles diminish.
The success of MitoQ is now behind a new generation of ground-breaking anti-ageing products being brought to market, including an anti-ageing pill due to go on sale next year. The product pipeline is being developed in New Zealand.
The science behind MitoQ, pioneered by a team led by Dr Michael Murphy, at the Cambridge-based Mitochodrial Dysfunction Laboratory, has been recognised by a Nobel Laureate.  The team found a way to engineer the antioxidant to pass through the mitochondria.
MitoQ promises a real improvement for ageing skin where damage is accelerated by the sun, smoking and a poor lifestyle. The quality of the skin cells deteriorates and they are less able to fight off further damage from free radicals – these are the damaging byproducts of the living process.  When the cells replicate they do so less efficiently resulting in fine lines and other signs of ageing.
When MitoQ is topically applied to the skin, it passes through to the mitochondria, which are re-energised, giving the skin cells better quality fuel, so that they are rejuvenated and able to lay down better quality collagen – thereby making the skin younger.
The claims for MitoQ have been verified by independent sources including Professor John Voorhees MD, former President of the American Academy of Dermatology and Director of the Division of Dermatology at the University of Michigan, who confirms that MitoQ repairs internal and external damage caused by the sun, including pigmentation spots.
And in clinical trials in New Zealand, 50 patients who used the cream for 2 weeks, reported lightening and brightening of skin, as well as the diminishing of fine lines and wrinkles. To see the full benefits MitoQ should be used over the entire skin renewal cycle which is about four weeks and continue with use thereafter.  
At the current time, the only other ‘power’ antioxdant being used in anti-wrinkle creams is idebenone which is an ingredient in Prevage by Elizabeth Arden (ÂŁ105, 30ml) – MitoQ is 1,000 times more powerful.
Manufacturer, MitoQ Ltd, is backed by New Zealand and US investors, has decided to launch their product without hype – ie no celebrity face or endorsement and with their miracle ingredient in a base cream generally used for babies bottoms.
Ken Taylor, CEO explains:  “We want the science to speak for itself.  And we also wanted to bring the product to the market and make it as affordable as possible. Putting it in an aqueous cream base without any irritants means that it can easily be used with any other product without a problem.”
What Elixir says about this product:
“We don’t endorse any product but we have managed to obtain an early sample. The tester who has been using it for three weeks confirms a reduction in fine lines and wrinkles. In particular, a real improvement to the skin quality on the upper eyelid and the neck area where the pores have become more refined.”
A full product review will follow on
If you would like to know more about this product email us here 
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Win tickets to the Vitality Show

Elixir has joined up with the Vitality Show to give you the opportunity to win one of five pairs of tickets to this unique event at London’s Earls Court.

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To win one of a pair of the  tickets please answer the following question and email us with your name and address at

Where  is the Vitality Show held:

(a) Dubai

(b) London

(c) Kuala Lumpur

Your answer will be put into a draw. Please note that this competition closes on 15 March 2011 so that the tickets can be mailed to you.  Also that no money equivalent is offered.  The Editor’s decision is final and winners will be informed on 16 March 20111.

More about the Vitality Show:


The Vitality Show 2011 offers a perfect line-up for a healthier, happier, fitter and more gorgeous you!


The wait for new and inspiring ways to look good and feel great is over as tickets for the Vitality Show 2011; the UK’s largest health, beauty, fitness and wellbeing event for women, go on sale. Whether it’s a well deserved day out with the girls or some much needed ‘me-time’, you’ll be sure to leave feeling refreshed and rejuvenated.


The show offers four fun-packed days of pampering, shopping, healthy eating, dancing, socialising and essential know-how gathering, from 24-27 March at Earl’s Court London. Celebrity guests – from top TV chefs to dance professionals, athletes and some of life’s most inspirational people – will join the hottest health & beauty experts and over 300 absolute must-have fitness, food and lifestyle brands.


As the UK’s most eagerly anticipated girls’ day out, tickets are always in high demand so it’s advisable to book early to avoid missing out. Highlights of this year’s show include:


Everyone’s Favourite – The VIP Pamper Experience

Back by popular demand, the hugely successful VIP Pamper Package makes you the star of the show! For just ÂŁ69, you can sit back and enjoy a luxury celebrity-inspired treatment from our Return to Glory beauty team whilst enjoying a glass of chilled champagne. Your ticket gives you fast-track entry to the show, as well as the exclusive Pamper Lounge and the VIP cloakroom, and you’ll leave with your own bag of beauty goodies worth over ÂŁ50!


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New! The VIP Taste Experience

Calling all foodies! Have your own ‘Saturday Kitchen’ style experience and enjoy a two course taster menu cooked for you by one of the hottest TV chefs in the country in the POM Wonderful Gourmet Kitchen. Then tantalise your taste-buds with a cocktail in the exclusive POM Wonderful Cocktail Lounge. Your ticket gives you access to the show and the exclusive VIP cloakroom, and you’ll leave with a goody bag worth over ÂŁ50!


New! Dance Theatre

Strictly amazing! The new Dance Theatre will thrill and entertain – showcasing some of the UK’s hottest dance talent from street dance to salsa, ballet to ballroom, bangra to breakdancing. Each high energy performance will have you heading for the dancefloor!


One Life Theatre and Vitality Workshops

If you’re looking for a new direction, want a career change or simply need to get some balance in your life, the One Life Theatre is for you. With inspirational talks, tips and Vitality Workshops offering 1-2-1 time with top life-coaches and careers experts, you’re sure to leave confident and positive about the future. Entrance to all workshops must be booked and paid for in advance.



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New! Make a Difference Makeovers – The Travel Pavilion

Discover a world of inspirational adventures, relaxing retreats and feel good opportunities that help make a difference to far-flung communities around the globe. Speak to the experts who can make any travel dream a reality.


New! Food Lovers Fair brings the finest food market straight to you. Feast your eyes on the freshest, tastiest morsels then sample the delights of seasonal, regional produce including all the essentials for the modern chef’s health-conscious kitchen!


New! The Wardrobe

And because we understand how much girls love bags and shoes, we’ve created a wardrobe just for you with everything from fabulous accessories to must-have shoes, the latest bags and vintage bargains so you can shop until you drop.


New! Interactive Show Site

Fans of the show say how they love its social atmosphere so this year, start the party early with the great new interactive features on Get all the latest health, beauty and fitness news and tips from our resident expert blogs, become a fan on Facebook or follow the show on Twitter to receive the latest announcements direct to you. Why wait for the fun to begin?


Treat yourself to the perfect day out and book your place now at the hottest health, beauty, fitness and well-being event of the year by visiting



Should we just scrap the autumnal clock change?

sun.jpgDoes it feel like you are going to work and coming home without seeing any daylight? We know that the reduction in daylight makes us all a tad depressed, but could we solve this by not changing our clocks each autumn?

Not putting the clocks back in October and still putting them forward in the spring would be a simple and effective way to vastly improve our health and well-being, said an expert in last week’s BMJ.

Mayer Hillman, Senior Fellow Emeritus at the Policy Studies Institute, argues that the effect of doing so would be to increase the number of ‘accessible’ daylight hours and thus encourage more outdoor activity throughout the year.

Research shows that people feel happier, more energetic and have lower sickness rates in the longer and brighter days of summer, whereas their mood tends to decline during the shorter and duller days of winter. Two studies published by the Policy Studies Institute also point to a wide range of advantages of the clock change proposal.

Hillman went on to say how surprising it is that there has been a consistent oversight of the role that increasing the number of ‘accessible’ daylight hours in this way could play in the promotion of physical health and well-being. Taking account of the typical daily patterns of adults and children, the clock change ‘would considerably increase opportunities for outdoor leisure activities – about 300 additional hours of daylight for adults each year and 200 more for children.’

Hillman says there is considerable public support for this action.

Tell us what you think

Should we go along with the clock changes or demand a review?

Why eating a healthy breakfast saves time and money


British mums do the equivalent of three hours work every day before theyÂ’ve even left home for the office, new research by Hovis bread shows. From getting the kids dressed to making the beds thereÂ’s a lot of time and energy lost to basic household duties which means something usually have to give way.

Although breakfast is often regarded as the most important meal of the day, many mums are forced to skip it if they want to get everything done and still get to work on time. Fortunately thereÂ’s an easy way to get a healthy, nutritious and filling breakfast into your stomach which helps you feel fuller for longer.

Fronted by World Olympic Champion Victoria Pendleton, Hovis Wholemeal Breakfast Week (April 12th-19th) encourages you to try wholemeal bread for breakfast. An equally healthy alternative to cereal, wholemeal bread is high in fibre which helps keep you feel fuller for longer. Would you prefer your breakfast to feature fresh-cooked eggs and mushrooms on toast? Or does the sound of cream cheese, walnuts and honey take your fancy?

Victoria has a clear message to parents, “A substantial breakfast is a vital part of my training so I make sure I never skip it. I can’t perform at my best either physically or mentally without a good start to the day and I would certainly not be able to achieve my long term training goals. It is easy to forget that rushing around after the family can be a workout in itself. The temptation when working to a busy schedule is to neglect yourself, but my advice would be to make the time for a healthy and filling breakfast…”

Watch this video to get nutritionist Lindsey OrmondÂ’s take on wholemeal bread and get five great recipes to help keep you powered through to lunch with less temptation to snack unhealthily!

Video with nutritionist Linsey Ormond on how to make a healthy breakfast

500 samples of energy shot TARGET Gorgeous to give away!


Target Gorgeous is bursting with flavour, packed with energy and targeted for girls with a busy lifestyle who want to make the most of their day and nights!When one solution really does fit all just take Target Gorgeous and live life to the full.
It contains zero sugar, zero herbal stimulants and only four calories. Target Original 5-Hour Energy contains as much caffeine as a cup of premium coffee. So if you’re driving, exercising or just working hard and you want a sustainable burst of ‘Fruit and Energy’ take Target Energy shots (and keep a spare one in your purse!).

ELIXIR has joined with Target to offer a free Target Gorgeous, a fruity drink in a lovely pink bottle, to the first 500 readers who email us with their name and address go to Please put the word ENERGY in the email header. Please note that this offer is restricted to UK postal addresses.

Find out more at

Free UK Stuff – Free Stuff site. If your looking for something for free, money off coupons or a chance to win big prizes, then this is the site for you.

ThePrizeFinder – UK Competitions

Coffee can help athletes replenish energy, scientists discover


Sydney: Coffee helps athletes replenish vital energy nutrient, new research from Australia has found.

In a study published in the online edition of the Journal of Applied Physiology, scientists proved that glycogen — which is used for muscle energy during exercise — is replenished more quickly when athletes ingest both carbohydrate and caffeine following exhaustive exercise.

The study was done by eight researchers in Australia and John Hawley was the senior author.

“We think it’s working because whatever the caffeine has done, is create an environmental situation external to the muscle that is helping the muscle soak up like a sponge more glucose,” Hawley said in a phone interview.

The study was conducted on seven well-trained endurance cyclists who participated in four sessions. The participants first rode a cycle ergometer until exhaustion, and then consumed a low-carbohydrate dinner before going home. This exercise bout was designed to reduce the athletesÂ’ muscle glycogen stores prior to the experimental trial the next day.

The athletes did not eat again until they returned to the lab the next day for the second session when they again cycled until exhaustion. They then ingested a drink that contained carbohydrate alone or carbohydrate plus caffeine and rested in the laboratory for four hours.

During this post-exercise rest time, the researchers took several muscle biopsies and multiple blood samples to measure the amount of glycogen being replenished in the muscle, along with the concentrations of glucose-regulating metabolites and hormones in the blood, including glucose and insulin.

The entire two-session process was repeated seven to 10 days later, swapping over the study groups.

“One of the things that the caffeine did was increase blood glucose and insulin levels above carbohydrate alone, so it has an additive effect,” said Hawley, who is with the Royal Melbourne Institute of Technology University in Bundoora, Australia.

“Just think of the muscle looking for substrate to soak up. The muscle is depleted. Its job now is to put back fuel as quickly as it can. The only way that it can do that is to have fuel in the form of glucose in the blood. So the muscle is looking around and not seeing anymore glucose in the blood with caffeine, but it’s seeing more insulin.”

Insulin is the hormone that transports glucose into the muscle.

Hawley said multiple studies have shown the benefits of caffeine for athletes, whether itÂ’s ingested before or during exercise.

“Caffeine is a positive performance enhancer for events as short as 5 minutes and right up to the Iron Man triathlon,” Hawley said. “It is a drug, so I’ll have to call it a drug, but it is legal. It is one of the few drugs that works over a wide range of performances.

“Most of the other drugs or food supplements or nutrients like creatine for example, only work in very short intense sprints or something like that. But caffeine is this mysterious one that appears to have multiple effects, and that’s because it has multiple physiological effects and central-nervous system effects.”

Hawley noted that some Tour de France riders switch to Coca-Cola during the last part of their stages. Frank Shorter, who won the gold medal in the marathon at the 1972 Olympics in Munich, drank de-fizzed Coke during the race.

“He was light-year ahead of the scientists,” Hawley said. “He knew even then that some mixture of caffeine and carbohydrate was very, very good. … That shows that athletes are often a step or two ahead of us.”

Red Bull stroke and heart attack risk


Sydney: Australian scientis have found that just one can of the energy drink Red Bull, can raise the risk of stroke or heart attack.

In a study of university students it was found that drinking one can of the sugar-free version of the energy drink made blood “sticky” – similar to that of a patient with cardiovascular disease.

Researcher Dr Scott Willoughby, of the Cardiovascular Research Centre at the Royal Adelaide Hospital,said the the blood become abnormal about one hour of drinking Red Bull.

He warned that for people at risk of cardiovascular disease – stress or high blood pressure – this could be potentially deadly.’

Dr Willoughby, said he was ‘alarmed’ at the results and would not drink Red Bull himself.

Those with underlying heart or circulatory problems should think twice before buying the caffeine-loaded drink, he said.

Red Bull is already banned in Norway, Uruguay and Denmark because of health fears, but the company last year sold 3.5 billion cans and bottles in 143 countries.

Dr Willoughby said drinking Red Bull caused the blood ‘to become sticky’
The Australian researchers said that two of the drink’s ingredients – caffeine and the amino acid taurine – may have dangerous consequences for the heart when taken together.

Dr Willoughby said: ‘Caffeine and taurine – both of these individually point towards being beneficial but maybe there’s something quirky about the effect of the combination of the two that is causing this reaction, that is what we need to look at next.’

Formulated by the marketing director of an Austrian toothpaste company in the 1980s, one can contains 80 mg of caffeine, around the same as a cup of filter coffee, or two cups of instant.

The warning on the cans advises people not to drink more than two a day.

Red Bull Australia spokeswoman Linda Rychter said: ‘The study does not show effects which would go beyond drinking a normal cup of coffee.”

Dog lovers greener than non-pet owners


London: Dog-owning families have a lower carbon footprint than equivalent families without a dog. ThatÂ’s the conclusion of a new nationwide survey and in-depth study commissioned by ButcherÂ’s Pet Care.

It found that dog-owning families on average, use 5.4% (760kg per year) less carbon per person than the equivalent non-dog owning families – the yearly equivalent of a round trip to Cairo or Marrakesh. They are also happier in their local community and twice as likely to socialise with neighbours (16% as opposed to 8%).

The study polled over 1500 dog and non-dog owning families and questioned them about lifestyle choices, energy consumption, travel and transport habits. The respondentsÂ’ primary and secondary carbon footprints were then calculated. Results revealed that dog owning families fly, consume and waste less and are also more likely to buy local and recycle.

In fact owning a dog is six times greener than fitting a family home entirely with energy saving light bulbs which reduces a householdÂ’s carbon footprint by only 115kg/year compared to 760kg/year when owning a dog.

As two in ten homes own a dog[1] the entire population of manÂ’s best friend reduces the nationÂ’s carbon footprint by 3.4 million tonnes of CO2 every year, which is one and a half times the entire yearly output of Iceland!

Alison Cockcroft, from family owned Butcher’s Pet Care “As a nation we are always looking at ways to reduce our carbon footprint and it is great to see that dog ownership can really make a difference and help boost green credentials. Not only do our four legged friends keep us as ‘Fit as a Butcher’s Dog’ but they also give us a great excuse to explore our neighbourhood and get to know and support our local community. At Butcher’s Pet Care we believe in natural nutrition so not only can your dog lead a healthy life but he’ll ensure the planet stays healthy too!”

An overview of findings from the survey:

Air flights

Dog owning families are 20% less likely to fly than non-dog owning families. Preferring to holiday in the UK or drive to Europe instead.

Consumption and recycling

The consumption and recycling habits of dog owners is 7.5% more carbon friendly than the equivalent non-dog owning family. This equates to a reduction of 150kg a year, the same as driving 568 miles in a 1.6L Ford Focus.

· Dog owners are 1.4 times more likely to recycle everything (21% vs 15%) than non dog owners. 23% recycle or compost everything they use as opposed to 19% of families without a dog.

· Dog owners are more likely to buy locally produced food, fair-trade produce and in-season fruit and vegetables.

· 19% of dog owners only buy things with little or no packaging as opposed to 14% of non dog owners.

Not only will dog-owners spend less on their gas bills (ÂŁ403.71 as opposed to ÂŁ414.26 for non-dog owners) but they also seem happier in their local community too – 24% of dog owners are very happy compared to 19% of non dog owners. Dog owners are also twice as likely to socialise with their neighbours compared to non dog owners.

For more top tips on leading a green life and responsible dog ownership visit < ahref="">

About ButcherÂ’s Pet Care

Established and family-owned for over 25 years and developed in conjunction with leading nutritionists, ButcherÂ’s recipes are made with Fresh Meat and Nothing Artificial to ensure that your dog receives all the natural nutrition he needs. ButcherÂ’s Pet Care has a strong family heritage and farming roots and believe in simple, honest, good food; thatÂ’s why what is left out of food is just as important as what goes in. So it is guaranteed that there are no artificial colourings, flavourings, preservatives, or added cereal or soya in any of ButcherÂ’s delicious recipes!

Nosh Detox – bespoke food delivery within the M25 area only


10% off

Email: T: 0845 2576674
Web site

· Put on extra pounds that just won’t shift?
· Feeling lethargic and low?
· Post-pregnancy weight and no time to spend on yourself?
· Too tired after work to cook and eat properly?

Then Natural Organic Safe and Healthy is for you

At last, innovative company, Nosh has created a unique service that delivers nutritious and appetising organic, dairy and gluten free meals direct to your door.

Eating healthy, delicious meals and getting in shape, all become much easier when you have a dedicated chef working for you. No longer just the preserve of stars and the super rich, NoshÂ’s highly trained chefs specialise in a variety of international cuisines and use only the highest standards of fresh, organic produce to create delicious, dairy and gluten free meals tailored to your lifestyle.

And itÂ’s all so easy! Every morning Nosh will deliver specially prepared gourmet meals and snacks, for both you and your family that will both delight your taste buds and satisfy your dietary needs. So whether your aim is weight-loss, detox, or simply a long needed energy boost, you can forget recipe books and supermarkets, and concentrate on enjoying all your new found free time.

Brainchild of Geeta Sidhu-Robb, author of the best selling, ‘Food for All: Gluten, Diary, Egg and Nut Free Cookbook’, Nosh was founded in 2005, initially providing healthy food for babies and children. Geeta’s own son was diagnosed with anaphylaxis as a baby and went on to develop multiple food allergies, leading Geeta to retrain as a food technician with a mission to educate people in correct eating patterns and the benefits of a balanced diet.

Nosh is based in Chelsea and caters for customers within the M25 area of Greater London. At £39 Nosh is the only food delivery service that guarantees its customers organic diary and gluten free food – and you can taste the difference. T: 0845 2576674

Anti-ageing pill proven in patient trials

New York: Backed by over 2,000 clinical studies — including the American Medical Association, Stanford University, and New York Academy of Sciences — 25AGAIN™ Improves Sex Drive, Energy, Lean Muscle, Fat Loss, Bone Density, Skin Moisture, Anxiety, and Depression.

In a dramatic medical breakthrough, 25AGAIN™ Anti-Aging Pill has been proven to quickly reverse the aging process by replenishing the body’s own production of Youth Hormone to normal 25-year-old levels. Youth Hormone, or DHEA, is the most dominant and plentiful hormone in the body, produced continuously by the adrenal glands. It declines rapidly after age 25, causing the onset of the aging process – impotence, fatigue, flabby muscles, abdominal fat, osteoporosis, dry skin, memory loss, anxiety, and depression.

Extensive medical research — over 2,000 clinical studies in the past 10 years, summarized at – documents that the bodyÂ’s Youth Hormone releases over 50 essential anti-aging hormones, including testosterone in men and estrogen in women, that control the anti-aging functions of the body and maintain youthful physical and mental health.

After age 25, the body’s own production of Youth Hormone declines dramatically. At age 40, the level falls to only 60% of normal. At age 55, the level drops to 40%, and by age 70, we make only 20% of normal. 25AGAIN™ restores the level to 100% within days.

“As an aging baby boomer, I refuse to grow old gracefully,” states Wayne Josephson, 55, president. “25AGAIN™ has literally changed my life. The results were immediate. Within days, my mood improved, anxiety disappeared, and my sleep was deep and restful. After a week, I had more energy and handled stress more calmly. After two weeks, my sex drive increased. After a month, I began losing abdominal fat, muscle mass increased, and my skin was no longer dry. I have used 25AGAIN™ for over a year, and I certainly don’t look or feel my age.”