Zirtek joins with Elixir to offer you the chance to win a designer tent and picnic goodies


London: Don’t let the dreaded hayfever get in the way this summer and win yourself a super stylish 3-man tent and a picnic rucksack for four.

If you suffer from hayfever, the itching, sneezing and sore eyes might already be out in full force! All the planned fun in the sun soon looses its appeal when you’re sneezing into your picnic, or can’t see your favorite band at Glastonbury because your eyes are streaming so much. But don’t fret… we have a little something that will help to have you prancing carefree through the English countryside before you know it!

Zirtek can provide effective 24-hour relief from all the symptoms of hayfever, including itchy eyes and a blocked nose – leaving you free to enjoy the summer. It’s a second generation antihistamine and comes in a range of formats, including a sugar-free, banana flavored solution which can be taken by children as young as two years old.

For more information and a daily pollen forecast visit www.zirtek.co.uk

To help you get out and enjoy your new found hayfever freedom, Zirtek are giving you the chance to win a trendy (yet very practical) 3-man Celia Birtwell Candy Flower Dome Tent and a picnic rucksack with cutlery and crockery for four so you’ll be ready for any occasion whether it’s a picnic in your back garden or camping in a deserted field!

To get your hands on this fantastic prize just answer the question below:

Q1. How many hours does Zirtek provide relief from hay fever symptons?
Please email your answer to readeroffer@elixirnews.com. Please put Zirtek in the email header. This competition closes on 30 June 2009 and no money equivalent is being offered. The Editor’s decisiion is final.

For more information visit www.zirtek.co.uk

Is food sensitivity making you fat? Find out about the ALCAT test


London: Overweight, tired, skin problems and infertility are just some of the symptoms of food intolerence.

Many people suffer from food sensitivities /intolerencewithout knowing it. A food sensitivity is a reaction that you may not notice directly, symptoms may appear days after eating the substance, but it may be responsible for various “minor” illnesses such as chronic fatigue, overweight, chronic inflammation, migraine, arthritis, skin problems, poor mood and attention span, breathing difficulties, gastro-intestinal orders such as Irritable Bowel Syndrome, sugar cravings, premature ageing, infertility and other conditions. This is different from a true allergy in that the reaction to the offending substance will usually happen immediately.

The ALCAT test examines the reaction of your living blood cells to foods and other substances so that you can tailor your diet for optimum health. This is not a test for true allergies. The IGE/IGG antibody response test is more suited to allergies.

There is a significant difference between the ALCAT test and IgG tests. The ALCAT test analyses the changes in the size (swelling and inflammation) and number of the white blood cells when the whole fresh blood is exposed to the individual test substances. There are many ways (mechanisms) by which the white blood cells’s may be triggered and that result in the release of inflammatory chemicals and the generation of damaging free radicals. IgG antibodies are also often present but block rather than cause reactions. Studies show that the ALCAT test correlates very well with double blind oral challenges with both foods and food additives. IgG does not. New studies show that the ALCAT test also correlates well with cytockine release where the IgG test does not. The consumer watchdog magazine WHICH recently criticised food intolerence tests other than ALCAT – read what they said here WHICH REPORT

The ALCAT test can also be used to screen for a whole host of substances that IgG cannot; such as, food additives and colourings, moulds, environmental chemicals, certain common anti-inflammatory drugs and antibiotics.

The ALCAT test, requires the patient to give a blood sample and examines the reaction to 100 most common foods costs £199.99(includes VAT).

The Alcat Test is unique. Your Alcat test results are contained in a detailed report of the body’s reaction to 100 common foods and substances including wheat, yeast and dairy. * These are category coded: red (severe intolerance, avoid at all costs for six months), orange (strong intolerance, avoid for 3-6 months), yellow (mild intolerance, avoid for three months/eat on rotation), green (acceptable, eat on rotation).

*The 100 Food Panel includes: Apple, Bakers Yeast, Banana, Barley, Beef, Black Pepper, Broccoli, Cabbage,Cantaloupe, Carrot, Casein, Cauliflower, Chicken, Cinnamon, Cocoa, Corn,CottonSeed, Cow’s Milk, Egg White, Egg Yolk, Fructose, Garlic, Gliadin, Gluten, Grape, Green Pea, Lamb, Lemon, Lettuce , Mustard, Oat, Onion,Orange, Peanut, Pear, Pork, Rice, Shrimp, Soybean, Squash, Strawberry,StringBean,Sugar, Sweet Potato, Tomato, Tuna, Turkey, Vanilla, Wheat,White Potato Almond, Asparagus, Avocado, Basil, Blueberry, Brewer’s Yeast,Brussel Sprouts, Candida Albicans, Carob, Cashew, Celery, Cherry, Clam,Coconut, Codfish, Coffee, Crab, Cranberry, Cucumber, Eggplant, Ginger,Goat’s Milk, Grapefruit, Green Pepper, Halibut, Honey, Hops, Lime, Lobster, Millet, Mushroom, Olive, Oregano, Parsley,Peach, Pecan, Pineapple, PintoBean, Plum, Psyllium, Rye, Salmon, Scallop, Sesame, Snapper, Sole, Spinach,Tea, Watermelon, Whey

Why many diets may fail

Even when dieting, the foods you eat may be preventing you from losing weight. Recent information has shed light on why some people will benefit from a diet and others will not. Our immune system reacts to the foods we eat and reactions to particular foods affect each of us differently.

In a study from Baylor Medical College in the US, researchers examined the effects of avoiding offending foods, or what is commonly referred to as “hidden food allergies”, were compared with low calorie dieting. The researchers were not only looking for changes in scale weight, but also a much more important measurement called body composition. Body composition is the ratio of fat to lean tissue. It is an important concern with regard to weight loss because the loss of lean tissue, as opposed to fat, is unhealthy. Lean tissue burns calories, even when you’re not exercising. Loss of lean tissue, rather than fat, can set you up for the yo-yo diet effect.

In order to determine a person’s hidden food allergies the Baylor researchers used a simple blood test, developed by ALCAT. They collected 100 subjects for the study who were having difficulty losing weight. Half of the subjects followed their Alcat test results and ate whatever they wanted as long as it was not indicated by the test as being a problem food. The other fifty subjects restricted their caloric intake, but did not eliminate problem foods indicated by the Alcat test.

Measurements of scale weight and body composition were taken at the beginning of the study and again one month later. The difference between the two groups was startling, 98% of the subjects following the Alcat eating program were successful in either losing weight and/or improving body composition. The calorie restriction group as a whole actually got worse, not necessarily heavier, but they lost more muscle than fat.

To the researchers, this study demonstrated that merely restricting food intake, without eliminating foods that inhibit metabolism, will not enough improve metabolic function necessary for healthy and long lasting weight loss.

Many doctors use the Alcat test as a valuable weight loss tool. Dr. Steven Lamm, author of, Thinner at Last, says, “I have seen the (Alcat) technique work when absolutely nothing else has made the scale budge”.

Even low carb advocates like Dr. Fred Pescatore, the former associate Medical Director of the Atkins Center and author of the bestseller, The Hamptons Diet, says, “I’ve been using the Alcat test in my practice for eight years. No other test is as accurate or useful”.

Listen to Dr Pescatore in this video interview;

When asked why the Alcat test works so well with weight loss, ALCAT states: “The wrong foods cause chronic inflammation which disrupts metabolism. Incompatible foods also disturb brain chemistry, thus causing food cravings. The allergic response also sets the stage for water retention and, for some, digestive disorders. Weight gain is caused by many factors, including our unique ability to metabolize foods. When dieting, each of us needs our own diet.”

The Alcat test can be purchased at www.thevitalityshopuk.com

Beta Hydroxy Acid

Also known as Salicylic acid this is a mild exfoliant that helps peel off dead layers of the skin. Beware if you have an aspirin allergy.



Substance that causes an allergic reaction, such as pollen pictured right.

Nosh Detox – bespoke food delivery within the M25 area only


10% off

Email: info@noshdetoxdelivery.com T: 0845 2576674
Web site www.noshdetoxdelivery.com

· Put on extra pounds that just won’t shift?
· Feeling lethargic and low?
· Post-pregnancy weight and no time to spend on yourself?
· Too tired after work to cook and eat properly?

Then Natural Organic Safe and Healthy is for you

At last, innovative company, Nosh has created a unique service that delivers nutritious and appetising organic, dairy and gluten free meals direct to your door.

Eating healthy, delicious meals and getting in shape, all become much easier when you have a dedicated chef working for you. No longer just the preserve of stars and the super rich, Nosh’s highly trained chefs specialise in a variety of international cuisines and use only the highest standards of fresh, organic produce to create delicious, dairy and gluten free meals tailored to your lifestyle.

And it’s all so easy! Every morning Nosh will deliver specially prepared gourmet meals and snacks, for both you and your family that will both delight your taste buds and satisfy your dietary needs. So whether your aim is weight-loss, detox, or simply a long needed energy boost, you can forget recipe books and supermarkets, and concentrate on enjoying all your new found free time.

Brainchild of Geeta Sidhu-Robb, author of the best selling, ‘Food for All: Gluten, Diary, Egg and Nut Free Cookbook’, Nosh was founded in 2005, initially providing healthy food for babies and children. Geeta’s own son was diagnosed with anaphylaxis as a baby and went on to develop multiple food allergies, leading Geeta to retrain as a food technician with a mission to educate people in correct eating patterns and the benefits of a balanced diet.

Nosh is based in Chelsea and caters for customers within the M25 area of Greater London. At £39 Nosh is the only food delivery service that guarantees its customers organic diary and gluten free food – and you can taste the difference.
info@noshdetoxdelivery.com T: 0845 2576674
Website: www.noshdetoxdelivery.com

Asthma – discuss your concerns with leading expert

London: Do you or does someone you love suffer from asthma? Can stress or even a fit of laughter send you desperately hunting for your inhaler? Do you have to stop your child from even entering a house where there is a dog or a cat because just breathing in the animal hairs can trigger an attack? You are not alone. Nearly a quarter of children and a significant 6% of adults are affected by asthma.

Join Dr Martin Bell in an online web chat on Wednesday 11th July Chat time: GMT 12:30pm to 13:30pm

Suffers symptoms can vary from being very severe to fairly mild. Asthma can range from being life threatening or limiting a sufferer’ s ability to lead a normal life to just being a nuisance. Some victims cannot go outside if there is a high pollen count and others cannot do strenuous sports. But how do doctors diagnose asthma and what can sufferer do cut down its effect on their lives?

Treatment has improved dramatically in the last few years but the range of different medicines available can be bewildering. Each sufferer’s asthma is different and how can victims or the parents of children with asthma know which treatment is best for them or their little ones?

Dr Martin Bell will be clearing up the confusion surrounding this very common condition and giving advice on how sufferers can lead a completely normal life. He will be happy to answer any questions you might have about asthma and its treatment.

Dr Martin Bell joins us live online atwww.webchats.tv/webchat.php?ID=409″ on Wednesday 11th July at 12:30pm GMT to answer all your asthma questions.

Martin Bell qualified at the Royal London Hospital in 1982 and has been in General Practice in North Essex for 18 years, after doing a number of hospital-based jobs including gaining extra qualifications in obstetrics, gynaecology and anaesthetics. He is a full time partner in a busy practice which has about 12,000 patients and has an interest in communicating medicine in an understandable, but hopefully not patronising, way to non medical people; be they patients or a wider public.

For more information visit < a href="http://www.axaappphealthcare.co.uk">www.axappphealthcare.co.uk

Allergies to hair dye increase among young people

London: There has been a huge increase in allergic reactions to hair dyes among younger people, according to a study published in the British Medical Journal.

And blame for the allergies is being blamed on a chemical dye called para-phenylenediamine (PPD) which is in two thirds of all hair dyes being sold. Although still on sale in some countries it has been banned in Germany, France and Sweden due to the problems.

A patch test survey recently showed an increase in contact dermatitis as a result of a hair dye allergy, rose by 7.1 per cent over a six-year period.

Allergic reactions in young people have ranged from severe outbreaks of dermatitis to patients being admitted to hospital due with significant facial swelling. But despite this there is currently no alternative or satisfactory agent on the market to replace it.

Despite current European legislation only allowing PPD to make up six per cent of constituents in hair dyes, there is still a significant increase in teenagers and adults reporting a reaction to the agent.

However, it is noticeable that the younger generation is becoming more affected by the agent as they continue to dye their hair despite the risks.

Sneezing link to Parkinson’s Disease discovered by scientists

Minnesota: Researchers have discovered that people who suffer common allergies that cause sniffing and sneezing are more likely to develop the brain disease Parkinson’s.

Scientists at the Mayo Clinic in the US examined 196 people with Parkinson’s over a 20 year period and compared them with another sample not suffering from the disease. They found that those with allergic rhinitis (sneezing, blocked and runny nose) were 2.9 times more likely to develop Parkinson’s.

The findings, published in the Journal of Neurology, unfortunately will not lead to a cure and sufferers of these allergie are advised to continue with medications recommended by their doctors.

Researchers concluded that the allergies were not the direct cause of the disease but that they may trigger an inflammatory reaction in the brain. Previous research has already established that anti-inflammatory drugs can cut the risk of Parkinson’s.

The findings could lead to new treatments to block inflammation, said the researchers.