Gum health tips from experts – join our web TV show


London: Log on to our live web TV show to find out how you can break free from unhealthy habits Show date: 2nd June Show time: 2pm (London time).

Personal hygiene bad habits can not only be hard to kick but can also lead to serious medical problems. Take oral hygience, for example: our failure to look after our gums is implicated in a higher risk of heart disease and even miscarriage.

Nine in ten people experience gum disease in their lives – which is the main cause of lost teeth – and the thought of losing one or more teeth would distress most of us….

ItÂ’s clearly important that we get into good oral care habits – and by this we mean looking after our gums as well as our teeth – so how can we start to get into good habits?

The answer lies in training our brains to form different habit pathways. According to Dr Maxwell Maltz’s ‘21 Day Theory’, it only takes 21 days to replace old habits with new ones by repeating certain actions to strengthen the correct brain pathways. So if we start today, by the end of the month we could have eradicated our bad habits once and for all.

Join us in this live and interactive web TV show to find out how you can establish and maintain a regime that will help you keep on track. ThereÂ’s expert advice on offer from GP Dr Pixie McKenna, Professor of Flavour Technology Andy Taylor and Dr James Russell of the British Academy of Cosmetic Dentistry, who will also be answering your questions live online.

Dr Pixie McKenna, Professor of Flavour Technology Andy Taylor and Dr James Russell of the British Academy of Cosmetic Dentistry join us live online at Oral Health tips from the experts on 2nd June to discuss oral health care for women. If you would like to submit questions before the chat please also click on this link.
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Quitting smoking advice to mark National No Smoking Day


London: While the smoking ban has caused many Brits to quit or at least cut down, almost half (42%) of British smokers admit their cigarette cravings are out of control and despite wanting to quit they regularly give in and reach for a ciggie, according to new research by Wrigley Extra sugarfree gum, to coincide with National No Smoking Day (tomorrow)

The survey of 1,100 smokers across the UK looked at the top methods being used by smokers to control their cravings and who has the most influence to change their habit. A strong willed quarter (24%) say going cold turkey is the most effective method, while 1 in 10 (9%) avoid friends and family who smoke or being near smoking areas.

One in ten (10%) say chewing sugarfree gum helps them to manage the stress of intense cigarette cravings. Research shows that chewing gum helps to release nervous energy in the mind. An act as simple as chewing gum can offer a quick fix for assuaging the build up of pressure on a day to day level.

Top 5 smoking avoidance techniques % of Smokers using technique

Going cold turkey 24%

Chewing sugarfree gum (without nicotine) 10%

Avoiding friends or family who smoke 9%

Acupuncture or Hypnotherapy 4%

Smoking patches 2%

Guilty Feelings

The research also shows that smokers suffer from stress caused by emotional guilt when they light up. Over a quarter (26%) admit the anti-smoking views of their children tug on their heart strings, with almost one in five (15%) stating disapproval from partners causes stress levels to spiral. Strangely 2% smokers confess to starting petty arguments with loved ones or colleagues just to take their mind off the stressful cravings!

Causing The Most Guilty Tension % of Nation

My children 26%

My partner/spouse 15%

Friends 10%

Parents 7%

Other family 7%

“Stress caused by craving cigarettes can get out of hand. Some smokers employ alternative therapies such as acupuncture or hypnotherapy to help them quit, however, simple solutions like taking a walk or chewing gum can also help manage stress,” says Dr David Lewis, stress psychologist.

David Lewis, stress expert, has the following top tips to help you manage the stress and tension of smoking cravings, to give you the upper hand:

Identify when youÂ’re most susceptible to loosing control and take action! Go for a walk, drink a glass of water, or call a good friend as a distraction
Deal with the craving triggers and find ways to manage them. If youÂ’re stressed a simple thing like chewing Wrigley Extra chewing gum can bring relief as it stimulates certain areas of the brain

Set a deadline to control or kick your craving and tell someone about it. Often once weÂ’ve told another about a craving it seems instantly more manageable
Celebrate your successes along the way. National No Smoking Day being just the date!

How to get healthier gums and teeth – The Orbit Complete Guide


The temptations of the festive season usually leave many of us in need of some New Year revitalisation. All the excesses of the party season often means starting a diet and exercise plan to help us look and feel slimmer, fitter and healthier.

But it’s not just a fitter and healthier body we should be concerned with – our teeth may also need some TLC. A month of consuming seasonal specialities means they may spend more time exposed to the consequences of sugar and carbohydrates, which is worsened by occasionally falling into bed after many a Christmas party without cleaning our teeth.

The good news is, by following our guide; both your mouth and midriff can get into great shape.

Top Tips for a healthy body and smile

A healthy mouth means a healthy body – doctors have already established link between gum disease and other medical problems. So a clean and healthy mouth can therefore improve your overall health.

When eating for a healthy mouth, there are important considerations – like eating nutritious meals, being aware of the amount and timing of consuming sugars and carbohydrates, and maintaining good oral hygiene after meals and snacks.

The key to a healthy, balanced diet and lifestyle are eating the right amounts of a variety of foods, and being physically active. To help us eat well, the Food Standards Agency recommends that we choose foods from each of the five major food groups: breads, cereals, and other grains; fruits; vegetables; meat, poultry and fish; and milk, cheese and yogurt. An adequate supply of nutrients from all five food groups promotes healthy teeth and gums as well as a healthy body.

Eating foods that contain sugars and carbohydrates of any kind can contribute to tooth decay, if left unchecked. And foods you least expect contain sugar, however, they shouldnÂ’t be removed from our diets because many of them contain key nutrients and these foods also add pleasure to eating.

Healthy foods for teeth

Get some juicy gossip – drinking fruit juices and smoothies as part of a New Year ‘renewal” can help to boost vitamins, and are okay for your teeth if you pay attention to your oral care – check out our mouth and teeth MOT tips below.

Protective foods – some foods help protect against tooth decay. For example, hard cheese increases the flow of saliva. Cheese also contains calcium, phosphate and casein, a milk protein, which protects against demineralization. Finishing a meal with a piece of cheese helps counteract acids produced from carbohydrate foods eaten at the same meal. Milk also contains calcium, phosphate and casein, and the milk sugar, lactose, is less cariogenic than other sugars.

Know your carbs – most nutrition panels on food labels give values for carbohydrates, including a breakdown of sugars and starches. Read the labels and choose wisely to meet your energy and nutrient needs.

Chew on it

After a meal or snack, one of the easiest ways to help prevent the build up of plaque and eventual tooth decay is to chew sugarfree gum such as Orbit Complete™ after eating and drinking. That’s because the action of chewing stimulates saliva production – nature’s very own ingredient for getting rid of harmful acids in the mouth.

Saliva works its magic in three ways. First, it helps to dilute and wash away food and other debris left in the teeth and mouth after eating. Then it helps to neutralise the acids in the mouth. And as if that wasnÂ’t enough, the calcium, phosphate fluoride, and hydroxyl ions in saliva helps to protect against early damage of tooth enamel.

Plus, chewing sugarfree gum is a great way to freshen your breath after eating, and as an added bonus, chewing also keeps your mouth busy so you won’t be tempted to go back for seconds, or snack on your favourite nibble after your main meal – all good news if you’re trying to manage your weight and keep teeth healthy.

Mouth and teeth MOT

§ Choose your toothpaste wisely – Always make sure your toothpaste contains fluoride to help to strengthen and help protect the teeth

§ Use a new toothbrush – Replace your toothbrush every three months or sooner if the tufts have become worn or splayed

§ Make a dentist appointment – If you do not visit your dentist regularly, make an appointment -the dentist can tell you how often you should have a check-up.

§ Chew sugarfree gum– Chewing sugarfree gum such as Orbit Complete™ as recommended by the British Dental Health Foundation has been clinically proven to help prevent the build up of plaque on teeth and to help to keep your teeth healthy, clean and fresh after meals and snacks

§ Floss and use mouthwash – To clean the areas that your brush may not be able to reach, dental floss and special brushes clean in-between your teeth. Using mouthwash can also help to freshen breath and kill bacteria.

For further information British Dental Association; British Dental Health Foundation; British Dental Hygientists’; WrigleyÂ’s Orbit Complete™; Wrigley


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Stress professor reveals top 10 tips


London: Endless shopping queues, cold weather and the nightmare prospect of having the in-laws round for lunch are just some of the reasons why the UK is dreading Christmas 2006!

New research released today by The Wrigley Company reveals that nearly a quarter (23%) of Brits are stressed out and not looking forward to the Christmas break. *

With just ten days until the last shopping weekend before Christmas – the most stressful period of all according to 26% of study respondents – Wrigley has teamed up with top ‘stress professorÂ’ Cary Cooper to help tackle BritainÂ’s Yuletide stress problem. Professor Cooper has developed a formula – based on the results of the survey of 2,400 people – comprising the UKÂ’s key Christmas stress elements that will allow Brits to calculate their personal Christmas stress factor. The professor has come up with some top tips on how to reduce those stress levels as well!

Exhaustion from the Christmas build up, leaving for work and coming home in the dark, getting in the supplies at home, those family members you just don’t want to see, and the return to work all add up to –

Exhaustion Period + 2 (Preparation for Xmas + Weather) + (Family Time + Return to Work) / 2 = Christmas stress!

In fact, the study shows that two million Brits will choose to flee the country on holiday and escape the Christmas crush altogether! Of those who stay behind, nearly half of us (48%) will get stressed out by the experience of Christmas shopping and buying festive foods; 14% will even spend time worrying about the workload left on their desks whilst others will agonise over who gets a Christmas card – with 12% even wanting cards scrapped altogether! It seems that the UK population this Christmas is more likely to resemble Scrooge than Tiny TimÂ…

People are planning to try and take action this year to battle the Christmas stress factor with 16% intending to nurture healthy habits like taking exercise or chewing gum to help manage stress. A further 28% aim to avoid the high streets altogether by shopping online; and 27% will be hiding from people that they find most stressful to try lower their stress levels.

Alarmingly, 44% of those surveyed admit they have no idea how to manage their stress levels and it would appear that putting your feet up and watching the telly (a favourite stress buster) wonÂ’t help at Christmas time, with endless reruns of the Snowman and Mary Poppins leaving nearly half of the population (47%) ready to tear their hair out!

“Christmas should be a happy time of year, but the pressures of modern life mean it’s becoming a period of stress for some instead. Simple things like planning ahead, shopping online, reserving quiet time or actually looking at the positive aspects of spending time with family are all ways you can manage stress and get the most out of the festive season,” says Professor Cary Cooper.

“Managing life’s little stresses doesn’t have to be complex; scientific studies have shown that chewing sugar free gum can help you relieve the symptoms of stress. So this Christmas, whether you’re shopping for presents or preparing for the family to arrive, a piece of gum could help you stay calm,” says Alexandra MacHutchon, from Wrigley

*KRC Research, November 2006, sample of 2414 adults in the UK

Professor Cary CooperÂ’s top tips for managing Christmas stress

1) Do not leave everything to the last minute! Make sure you do start planning in the weeks leading up to Christmas – presents, provisions and what to do at New Year

2) Remember to have some fun along the way; do things you enjoy doing and include members of your family too

3) Make sure you donÂ’t skip meals out of business, maintain a healthy diet and exercise regularly

4) Approach Christmas with a positive outlook – don’t let yourself think it will be a nightmare, focus on the best things about the festive period instead. That positivity will communicate itself to others around you

5) Take some ‘me’ time – take a bit of time just to relax, unwind and indulge yourself for a few minutes during the day

About the Wrigley Company

The Wrigley Company is the worldÂ’s leading manufacturer of chewing and bubblegum and a major player in the confectionery industry worldwide.

Some of Wrigley’s most famous brands include Wrigley’s Extra®, Airwaves®, Orbit®, Juicy Fruit®, Wrigley’s Spearmint®, Doublemint® and Hubba Bubba®. Wrigley is committed to diversifying close to home and recently launched its first non-gum products for over one hundred years – Extra™ Thin Ice™ and Extra™ Mints.

About Professor Cary Cooper

Cary L. Cooper is Professor of Organizational Psychology and Health at Lancaster University and the author of numerous scholarly articles and books on stress (e.g. Creating a Balance: Managing Stress, London: The British Library Press). He is also President of the International Stress Management Association and BACP.

Public unaware of gum health

New York: US consumers named having “whiter teeth” or a “better smile” most often when asked to list the benefits of practicing good oral hygiene, despite a growing body of evidence that suggests that the gum disease gingivitis, if allowed to progress to periodontitis (advanced gum disease), may increase one’s risk for broader health problems over time.

There are several explanations for a possible causal relationship between oral health and overall health. The scientific community is still exploring and debating this potential connection, examining the role of germs that cause periodontitis (advanced gum disease), chronic inflammation of the gums resulting from periodontitis, genetics and lifestyle habits, such as smoking.

Nearly 100 percent of dental professionals (98 percent) and physicians (91 percent) indicate that they believe that there is a link between oral health and overall health, and many are already trying to educate consumers about the mouth-body association. In fact, 65 percent of physicians and 94 percent of dental professionals surveyed reported that they are discussing the association between poor oral health and broader health problems with at least some of their patients.

The makers of Listerine this week launched a print advertising campaign to help educate consumers on the association between oral health and overall health as well as to remind consumers of the benefits of a twice-daily rinse with Listerine Antiseptic.

“It’s great to see that physicians as well as dentists are informing their patients about this emerging science, but we also need to take it a step further by recommending immediate actions that our patients can take to make a difference,” says nationally recognized dentist Dr. Gregg Lituchy, a pioneer in the dental health field. “My patients appreciate it when I can recommend simple ways to achieve improvement in their oral care. For example, in addition to regular visits to the dentist, twice-daily brushing and once-daily flossing, I recommend rinsing with Listerine for 30 seconds twice a day, which has been shown to reduce significantly more plaque and gingivitis when added to brushing and flossing. That’s a small time commitment, but a big win.”

In addition, physicians should encourage their patients to make regular visits to their dental professional so that they may detect early any oral health problems, which can be a sign of other health problems.

While more than 80 percent of consumers surveyed reported brushing their teeth two or more times a day, only 56 percent said they regularly floss and 60 percent use an antiseptic mouthrinse such as Listerine(R) Antiseptic.

Dental professionals surveyed named gum diseases (gingivitis and periodontitis) more frequently than cavities when asked to list the most common oral health issues their patients face.

More about the mouth-body connection

There are several possible explanations for the link between oral health and overall health. One theory involves the germs that cause advanced gum disease (periodontitis). Another theory points to the potential effects of chronic inflammation of the gums caused by advanced gum disease. In any event, genetics or bad habits, such as smoking, may increase the chances of both poor oral health and poor overall health.

“The connection between poor oral health and broader health problems is not yet completely understood. We do know, however, that periodontitis is a bacterial infection, characterized in part by inflammation of the gums,” says William Meggs, M.D., author of The Inflammation Cure and professor and chief of the Division of Toxicology, and vice chair for Clinical Affairs for the Department of Emergency Medicine at the Brody School of Medicine at East Carolina University School of Medicine in Greenville, North Carolina. “Many experts believe that inflammation, in the mouth and elsewhere in the body, is a common thread linking a broad range of health problems.”

While the nature of the link is not yet fully understood and no cause-and-effect relationship has been established, what has been shown is that some sort of an association exists between oral health and overall health, and that both dental professionals and physicians agree that it is a good idea to maintain the health of your mouth, including your gums.

About the Surveys

The surveys, with a focus on the association between oral health and overall health, were conducted in May 2006, interviewing a nationwide sample of 1,001 U.S. adults 18 years of age and older and 301 medical doctors and 303 dentists. Data for the total sample were weighted to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, and race/ethnicity. The surveys were sponsored by Pfizer Consumer Healthcare, makers of Listerine Antiseptic.

About Plaque and Gum Disease

Plaque, a soft, sticky film of bacteria, is directly responsible for the development of gingivitis, an early and reversible form of gum disease. When the bacteria that cause plaque stick to the teeth and gum tissue and multiply, the tissue becomes infected and inflamed, and the gums become red, swollen and sometimes bleed easily. More than half of Americans have some form of gingivitis, but because it’s painless, many people don’t realize they have it.

If left untreated, gingivitis can lead to the advanced gum disease periodontitis, which when left untreated can lead to eventual tooth loss. Periodontitis also is difficult to detect, because it is often painless. Up to 15 percent of adults will experience the severe form of this disease. The best way to determine whether or not you have gingivitis or periodontitis is to see your dentist.

About Listerine

Listerine Antiseptic is the number one dentist-recommended brand of mouthrinse and the only major brand name over-the-counter mouthrinse that carries the American Dental Association (ADA) Seal of Acceptance. Made by Pfizer Consumer Healthcare, Listerine contains a fixed combination of four essential oils and is clinically proven to kill germs that cause bad breath and to help prevent or reduce plaque and gingivitis. Listerine is not indicated for the treatment of periodontitis. To learn more about Listerine Mouthwash and to further explore the mouth-body connection, visit

About Pfizer

Pfizer Inc discovers, develops, manufactures and markets leading prescription medicines for humans and animals and many of the world’s best-known consumer products. The Consumer Healthcare division of Pfizer, headquartered in Morris Plains, New Jersey, is the world’s second-largest consumer healthcare company, with a portfolio of market-leading brands that also includes Purell(R), Neosporin(R), Benadryl(R), Sudafed(R), Visine(R), and Rogaine(R).

Chewing gum has health benefits, says new report

London:The worldÂ’s largest manufacturer of chewing gum, The Wrigley Company, today announced the launch of the first Expert Report outlining the four key benefits of chewing gum.

The report pulls together research on how chewing gum can improve dental health (specifically aiding plaque reduction), help with weight management, improve concentration and alertness and also relieve stress. This is the first time the research, conducted by academics and scientists across the globe over the last few years, has been pulled together in one comprehensive, user friendly guide.

The launch of the Expert Report follows the creation of the Wrigley Science Institute (WSI) earlier this year. The Institute has been set up to conduct further research into the health benefits of chewing gum and brings together experts in their fields from Europe, United States and Asia. Initial findings from the WSI are due out later this year.

“Most people associate chewing gum with fresh breath and a cleaner feeling mouth but the benefits of chewing gum are a lot broader than that. Research conducted in the last few years has already shown direct correlations between chewing gum and reducing stress, improving focus, effective weight management and dental health,” said Alexandra MacHutchon, a Wrigley spokesperson.

“This report brings together the science behind these claims in a consumer friendly report that also provides information on other additional benefits such as reducing acid reflux, helping with the affects of air pressure while flying and aiding smoking cessation.”

The Expert Report is the first in what will be a series of updates from The Wrigley Company on the health benefits of chewing gum.

“As the WSI publishes new research on the different ways that chewing gum can benefit your health we will be updating and refreshing the Expert Report and continuing to educate consumers. We are continually finding new benefits both in terms of general health and in specific medical areas such as surgery recovery times. As more research is commissioned we are very excited about the prospect of finding new ways in which gum can help people maintain a healthy body and mind,” said Alexandra.

About the Wrigley Company

The Wrigley Company is the worldÂ’s leading manufacturer of chewing and bubblegum and a major player in the confectionery industry worldwide.

Some of Wrigley’s most famous brands include Wrigley’s Extra®, Airwaves®, Orbit®, Juicy Fruit®, Wrigley’s Spearmint®, Doublemint® and Hubba Bubba®. Wrigley is committed to diversifying close to home and recently launched its first non-gum products for over one hundred years – Extra™ Thin Ice™ and Extra™ Mints.

Tooth-decay on the increase amongst pets, say US researchers

Dogs and cats need regular dental care, say experts at the leading pet nutrition company, Iams.

Just like humans they can suffer from gum disease and broken teeth. Although the shape of their teethcombined with a low-carbyhydrate diet means they are unlikely to suffer from decay.

Owners are advised to get professional dental care for pet’s teetch, including regular brushing and cleaning and also toys to chew on.

Periodontal disease, which affects the gums, bones, and connective tissue around the teeth, can cause tooth loss. First, plaque—a soft, clear or cream-colored deposit—forms on the teeth. If it isn’t removed, minerals in the animal’s saliva turn plaque into tartar. Tartar builds up below the gums and bacteria grow, causing inflammation.

The same bacteria which cause the inflammation can enter your pet’s bloodstream and cause or aggravate lung, kidney, liver, and heart problems—a lot of trouble from something that could be stopped in its early stages.

Dental care for pets should be started when the animal is a puppy or kitten so that they become accustomed to having their mouths handled. It also helps with general training and obedience.

The right foods also assist in dental health. For example dry foods and treats help clean plaqye from the teeth and rawhide chews are also good cleaning tools, as are a number of knobby plastic toys on the market. None of these are hard enough to cause tooth damage, but you need to watch your pet to be sure small pieces of the toys aren’t torn off and swallowed. Real bones can also be dangerous for your pet and should not be used for teeth cleaning purposes.

Train pets to accept brushing by running a finger gently over the pet’s gums, starting with the outside then try inside as the animal gets used to the routine. Next try wrapping a finger with gauze and rubbing the gums and if this is successful use pet toothpaste. After a few weeks the pet should be willing to accept a pet toothbrush, which should be used with gentle upand down strokes, twice weekly.

If a pet won’t allow this then a vet should be consulted and he may consider using a general anaesthetic to enable the animals teeth to be cleaned.