Boots new No7 anti-ageing serum boasts mega wrinkle-blasting peptides

Boots No7 today unveils two new anti-ageing serums which it claims are even better than those that flew off the shelves a few years ago after research found them as good as professional anti-ageing creams.

The two new serums which go on sale later this week contain advanced peptides which boost the power of the original product. In tests on real woman 80% who already  used the original products said they saw an even better result from the new serums.

No7 Protect & Perfect “Advanced” Serum will be available in  two different formulas – for age 25-35 to target fine lines and includes salicylic acid (£23.95 for 30ml).

No& Protect & Perfect Advanced Serum 25-35

No7 Protect & Perfect Advanced Serum

And a second for age 35-45 (£24.95 for 30ml) for deep lines and wrinkles containing hyaluronic acid. They will both go on sale Boots stores and online from 14 May.

No& Protect & Perfect Intense Advanced Serum 35-45

No7 Protect & Perfect Intense Advanced Serum contains new advanced peptides

The new advanced serums were tested against the previous best-seller, which sold out after scientists proved it was as good as the best professional skincare.

So what are the key ingredients in the new products?

The new No7 Protect & Perfect ADVANCED Serums contain ingredients that  build on the existing, clinically-proven formulas of the original No7 Protect & Perfect Serums and improve them in order to achieve the maximum effects in reducing fine lines and wrinkles, with ingredients carefully chosen for their ability to repair, enhance and protect the skin.

The new repairing ingredients are specialised peptides. A peptide is a string of amino acids (which are the building blocks of proteins) and in very specific combinations, they have particular functions in the skin.

Boots say that new peptides improve the repairing function of the major ingredient in the original formula Matrixyl 3000 which is now present in increased amounts in the new serum.

Research carried out with The University of Manchester proved that No7’s blend of peptides drives repair of fibrillin in the skin.

The newly added Acetyl di-peptide helps reduce crosslinking in skin, a factor that gives rise to stiffer, less supple skin as it ages. Put together with Matrixyl 3000, it forms a unique peptide blend that stimulates collagen and fibrillin repair in the skin. In total the new combination of Matrixyl 3000 and di-peptide results in more than 30 times the repairing peptide concentration in both of the new No7 Protect & Perfect ADVANCED Serums when compared to the original serums.

In the formula for skins aged 25-35 salicylic acid has been added to helps exfoliate the skin by gently dissolving the bonds that hold old dead skin cells in place on the skin’s surface.

This helps to keep pores clear, resulting in clearer and blemish free skin, important benefits for the younger consumer just getting into anti-ageing.

The new ingredient in the serum for those aged 35-45 is hyaluronic acid, a natural component of the skin, responsible for providing volume or ‘stuffing’ in the skin by helping to bind water into the skin.

Once again Boots has tested its new serums on real woman. The tests were carried out on 373 existing No7 users and revealed that 80% of them saw their best anti-ageing results ever.

Before & After

No7 Protect & Perfect Advanced Serum used for 3 months shows a real decrease in lines and wrinkles

And above is the before and after results of a 27-year-old using the serum for three months.

Watch this space as we have already have samples of this product and we will be testing it and letting you know our results.


Age Defence by MyChelle Dermaceuticals

MyChelle Dermaceuticals is the No.1 natural skin care brand, hot off the streets of the USA and has recently become available in the UK. 
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Since its launch 12 years ago in Colorado, MyChelle has grown a large global following. And there is a good reason why – this unique skincare collection is formulated with the highest quality, cutting-edge natural ingredients (dermaceutical-grade and bioactive ingredients) that are skillfully and scientifically combined to give visibly quick, beautiful results.
In fact MyChelle were the first range to include anti-ageing peptides, clinically proven bioactives and plant stem cells into their formulations which actively deliver results.
They are also free of nasties like phthalates, parabens, fragrances and artificial colours, Mychelle come housed in fresh and wholesome packaging which highlights skin type and skin care concerns. To make things even easier for the consumer the brand have grouped the products into categories and suggested daily regimes.
All the products are formulated to deliver ‘exceptional targeted results’ across a vast spectrum of skin types such as oily, dry and all combination, and skin conditions such as blemishes, hyperpigmentation, photo aging, inflammation and sensitivity.
We Tried & Tested the Age Defence range – these are products that  hydrate, increase cellular turnover and help renew collagen and elastin. And they are all vegan and gluten free too. There is a family of complimentary products including moisturiser, a fruit peel, day and night creams:
Our favourite is the  MyChelle G2 Instant Firming Serum £ 52.50, 30ml.  This firms and lifts in less than a hour – so a great product for the party season. It contains collagen,  phytonutrients and skin-smoothing Peptides.  It also contains
ArgirelineTM, a wrinkle relaxant is clinically proven to reduce wrinkle depth up to 27% and prevent new wrinkles forming. Fast-acting InstaliftTM, from Goji Berries, has been shown to dramaticallyincrease skin firmness in only one hour. Fermented Pomegranate Extract, a super-antioxidant,refines skin texture as it fights free-radical damage.
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Our verdict: 

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The MyChelle range is available now from Whole Foods Market, and will soon be other stockists nationwide 2012.

Botox without bruises with new wrinkle freezer


Smiling, frowning and concentrating over the years can lead to changes that typify an older appearance. Express yourself without the worry of deepening frown lines and crows feet with Pro-Medic siax hepta $85 (£45.00 €67 ), a new muscle relaxant from the US that leads to a reduction in superficial lines and wrinkles caused by years of facial movements. With its active Heptapeptide ingredient expression lines are reduced for a fresher and smoother look.

With 12% Heptapeptides acting directly on the epidermis and the dermis of the skin, siax decreases muscular contractions. This activity ultimately leads to a reduction in expression lines. In fact clinical trials have shown a reduction in static wrinkle depth by 27% after 30-45 days of use, with a proven increase in fibroplast stimulation.

Without promising the full Botox™ effect, siax hepta offers a more gentle yet effective solution to reduce the appearance of expression lines and crows feet in a natural way. Express yourself with siax hepta and leave wrinkles expressionless!
Pro-Medic Health and Beauty is a line of dermal pharmaceutical products for the care and maintenance of supple, glowing skin suitable for home use.
For stockists:, or Medical Aesthetic Supplies on UK phone no 02380 676733