Millions wasted on bad footwear, new survey from Hotter

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London: Britons waste millions of pounds on ill-fitting footwear, according to a new survey by YouGov.

The survey commissioned by sassy shoe designer and manufacturer Hotter Shoes questioned the public on their critical shoe choices:

1.How many pairs of shoes do you own that you have only worn once because they were uncomfortable the first time you wore them?

* 67% (two thirds) of men have no shoes in their wardrobe that are uncomfortable

* 75 % (three in four) women have more than one pair of shoes in their wardrobe which they have only worn once because they were uncomfortable first time they wore them, with 3% owning more than 8 pairs of uncomfortable shoes

* 55% (more than half of the UK¡¦s women) have more than 2 pairs of shoes in their wardrobe they¡¦ve only worn once because they were uncomfortable the first time they wore then

* Northern Ireland wastes the most on uncomfortable shoes with 78% having one or more pairs of shoes in their wardrobe which they¡¦ve never been able to wear – compared to the Scotland at 49%

* However 5% of population in Scotland has more than 8 pairs of shoes in their wardrobe they can¡¦t wear because they are uncomfortable

2. How many pairs of shoes do you take on a summer holiday?

* 82% of women take up to 4 pairs on their summer holidays

* 50% men take one or two pairs of shoes on holiday compared with 26% of women

* 61% women take up to three pairs of shoes on holiday

* 33% women pack four or more pairs of shoes for a holiday

* 17% people over 55 take more than 4 pairs of shoes on holiday

* 37% of 18-24 year olds take more than 4 pairs of shoes

3. Approximately how old are the oldest pair of shoes you own?

* 22% of over 45 year olds have a pair of shoe more than 10 years old

* 15% of men and 16% or women have a pair of shoe more than 10 years old

* 42% of 18-24 year olds oldest shoes are less than 2 years old – double the national average (21%)

* 15% of over 45 year olds have a pair of shoe more than 16 years old

* 8 % of over 45 year olds have a pair of shoes more than 20 years old

4. What is most important factor to you when buying shoes?

* 64% of population select shoes as comfort as most important factor (15% price, 11% fashion)

* This first, second and third selection is reflected over all age except 18 to 24 year olds who select fashion first (36%), followed by comfort (33%) and price (17%).

* Biggest advocates of comfort regionally are wales (75%)

* Biggest advocates of selection by price is Northern Ireland at 23% (but still second to comfort at 60%)

5.I am actively seeking out products which are made in Britain to support the UK economy.

Generally in this category people neither agree nor disagree however:

* One in three (32%) of people over 55 believe shoppers should seek out products which are made in Britain to support the UK economy

* Only one in four people are actively seeking products made in Britain to support the UK economy

* Three in four people are not concerned about seeking products made in Britain to support the UK economy ¡V with one in four actively disagreeing that shoppers should change their buying habits.

* 81% of 18-24 year olds are not concerned with seeking products made in Brtain to support the UK economy ¡V with 42% actively disagreeing that shoppers should change their buying habits.

* People in London are most likely to disagree that shoppers should change their habits to buy British(32%), whereas people in Wales are the most patriotic shoppers with one in three (34%) agreeing that people should buy British to support the UK economy.

6.During the credit crunch I would rather give up a night each month that skip on buying new shoes.

* 17% of women would rather buy a new pair of shoes than blow their money on a night out

Millions put foot health at risk

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London: Walking is Britain’s most popular activity with approximately 38 million people walking for pleasure at least once a month.

But as the summer weather allows more of us to take up this activity, the number of injuries also increases. They range from Achilles Tendonitis (inflammation of the Achilles tendon), Tibial Stress Syndrome (Shin Splints) and Plantar Fasciitis (Inflammation of the bottom of the foot), to corns and blisters.

There is no doubt that walking is good for you, it has many health benefits, increases your levels of fitness and as a result the number of people walking for a hobby is on the increase – and so is the number of injured feet!

Luke Barlow, founder of Fitness Footwear the number one online sports and activity shoe retailer said: “Walking may appear to be the lightest of outdoor hobbies however, with 23.6 Million people regularly talking walks of 3.2 km or more it is important that the correct footwear is worn. With the summer approaching, many individuals and families will be dusting off their (potentially foot unfriendly) walking boots in anticipation of hitting the hills.”

Fitness Footwear has partnered with the British Chiropody and Podiatry Association to provide walkers with the information needed to avoid unnecessary injury to feet in a variety of walking conditions.
With different days come different walking conditions, each requiring a diverse footwear type and alternative sock/shoe/insole combinations. Utilising the knowledge of the British Chiropody and Podiatry Association and its own shoe knowledge, Fitness Footwear has created the ideal combination to avoid unnecessary and painful injuries for five common walking conditions.

Hot Conditions – The British Chiropody and Podiatry Association suggests: “As with all types of clothing, it is important whilst walking in hot conditions to be well ventilated. A good quality sandal or sandal-type shoe is recommended to avoid any potential damage.”
· Fitness Footwear recommends the Merrell Moab Ventilator shoes with a Smartwool Hiking Crew sock for its added protection. Finally it is recommended that a Sole Ultra SofTec Insole is used as inevitably the hot conditions will cause a hard ground – this particular insole is renowned for the support it provides to the knees and lower back.

Cold Conditions – The British Chiropody and Podiatry Association suggests: “In cold conditions it is suggested that a thick woollen sock, or a couple of pairs of thinner socks, is best to provide greater comfort, warmth and protection from associated injuries.”

· Fitness Footwear recommends the Merrell Chameleon Thermo 6 Waterproof Synthetic Shoe for its Thinsulate insulating lining ensuring that feet are kept warm, matched with a Brasher 3 Season sock – a good all round protector and insulator. For the sole it is recommended that a Superfeet WinterGreen Performance insole is used as it provides insulation but also aligns the feet.

Wet Conditions – The British Chiropody and Podiatry Association suggests: “Unless walking in streams or fords for extended periods, avoid the obvious choice of Wellington boots on long walks. Not renowned for their comfort, Wellingtons are prone to chaffing and the rubber soles tend to draw the feet. A good quality insole is necessary as that ventilates well.”

·For walking in wet conditions Fitness First recommends the Salomon Mega Trek 6 Light GTX/WP boot as it is waterproof and breathable, with SealSkinz long light socks for their waterproof, windproof yet breathable capabilities. For the insole, a Superfeet Green performance insole is recommended as it is one of the best off the shelf orthotics on the market, and helps to align the body whilst walking.

Mountain terrain – The British Chiropody and Podiatry Association suggests: “Essential for mountain walking is a thick trainer-type shoe or boot with plenty of grip. Cushioned insoles are recommended to avoid potential lesions or damage on rocks and uneven surfaces.”

· Fitness Footwear recommends the Merrell Chameleon Thermo 6 Waterproof
Synthetic Shoe for the protection offered against potentially sharp rocks, matched with the Smartwool Hiking Crew sock for added protection. A Superfeet WinterGreen Performance insole will provide insulation and will also keeps the feet in alignment to keep a better footing.

Road Walking – The British Chiropody and Podiatry Association suggests: “A leather sole with a shock absorbing rubber heel will help avoid injuries gained from continually walking on hard terrain. All rubber soles need to be avoided as they will draw the feet.”

· Fitness Footwear recommends that the light weight Merrell Moab Ventilator shoe is used with a Smartwool Hiking Crew sock for protection and the Sole Ultra SofTec Insole.

The British Chiropody and Podiatry Association suggests: Even with all these recommendations every walker should carry some Sorbothane Sorboskin Blister Plasters for any unforeseen injuries.

Mike Batt, Honourary President of The British Chiropody and Podiatry Association said “We frequently see and hear stories of individuals who have not prepared properly and worn inappropriate footwear. Consequently, walking can cause some horrendous blisters, chaffing and other related injuries that could be easily avoided.”

Luke Barlow added: “Through our partnership with the British Chiropody and Podiatry Society we aim to raise awareness of the importance of looking after your feet. We have an extensive range of walking shoes for all weather conditions and are more than happy to provide advice to ensure the perfect fit.”
Fitness Footwear (www.fitnessfootwear.com) offers a range of sport and leisure shoes to cater for every interest. From running to climbing, from parkour to fashion, Fitness Footwear has something for everyone, stocking top quality brands including Brasher, Ecco, Hi-Tec, Merrell, DC, Mizuno and Quicksilver.

The secure site enables you to browse by activity or brand and all orders despatched within the UK come with free delivery as standard.

For More information please visit www.fitnessfootwear.com or call 0870 080 1736 within the UK.

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Millions put feet at risk – are your shoes made for walking?

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London: Walking is Britain’s most popular activity with approximately 38 million people walking for pleasure at least once a month. But are you sure your shoes are up to the job?

As the Summer months approach us, Achilles Tendonitis (inflammation of the Achilles tendon), Tibial Stress Syndrome (Shin Splints) and Plantar Fasciitis (Inflammation of the bottom of the foot), just some of the injuries sustained whilst walking, will be on the increase.

There is no doubt that walking is good for you, it has many health benefits, increases your levels of fitness and as a result the number of people walking for a hobby is on the increase – and so is the number of injured feet!

Luke Barlow, founder of Fitness Footwear the number one online sports and activity shoe retailer said: “Walking may appear to be the lightest of outdoor hobbies however, with 23.6 Million people regularly talking walks of 3.2 km or more it is important that the correct footwear is worn. With the summer approaching, many individuals and families will be dusting off their (potentially foot unfriendly) walking boots in anticipation of hitting the hills.”

Fitness Footwear has partnered with the British Chiropody and Podiatry Association to provide walkers with the information needed to avoid unnecessary injury to feet in a variety of walking conditions.

With different days come different walking conditions, each requiring a diverse footwear type and alternative sock/shoe/insole combinations. Utilising the knowledge of the British Chiropody and Podiatry Association and its own shoe knowledge, Fitness Footwear has created the ideal combination to avoid unnecessary and painful injuries for five common walking conditions.

Hot Conditions – The British Chiropody and Podiatry Association suggests: “As with all types of clothing, it is important whilst walking in hot conditions to be well ventilated. A good quality sandal or sandal-type shoe is recommended to avoid any potential damage.”

Fitness Footwear recommends the Merrell Moab Ventilator shoes with a Smartwool Hiking Crew sock for its added protection. Finally it is recommended that a Sole Ultra SofTec Insole is used as inevitably the hot conditions will cause a hard ground – this particular insole is renowned for the support it provides to the knees and lower back.

Cold Conditions – The British Chiropody and Podiatry Association suggests: “In cold conditions it is suggested that a thick woollen sock, or a couple of pairs of thinner socks, is best to provide greater comfort, warmth and protection from associated injuries.”

Fitness Footwear recommends the Merrell Chameleon Thermo 6 Waterproof Synthetic Shoe for its Thinsulate insulating lining ensuring that feet are kept warm, matched with a Brasher 3 Season sock – a good all round protector and insulator. For the sole it is recommended that a Superfeet WinterGreen Performance insole is used as it provides insulation but also aligns the feet.

Wet Conditions – The British Chiropody and Podiatry Association suggests: “Unless walking in streams or fords for extended periods, avoid the obvious choice of Wellington boots on long walks. Not renowned for their comfort, Wellingtons are prone to chaffing and the rubber soles tend to draw the feet. A good quality insole is necessary as that ventilates well.”

For walking in wet conditions Fitness First recommends the Salomon Mega Trek 6 Light GTX/WP boot as it is waterproof and breathable, with SealSkinz long light socks for their waterproof, windproof yet breathable capabilities. For the insole, a Superfeet Green performance insole is recommended as it is one of the best off the shelf orthotics on the market, and helps to align the body whilst walking.

Mountain terrain – The British Chiropody and Podiatry Association suggests: “Essential for mountain walking is a thick trainer-type shoe or boot with plenty of grip. Cushioned insoles are recommended to avoid potential lesions or damage on rocks and uneven surfaces.”

Fitness Footwear recommends the Merrell Chameleon Thermo 6 Waterproof Synthetic Shoe for the protection offered against potentially sharp rocks, matched with the Smartwool Hiking Crew sock for added protection. A Superfeet WinterGreen Performance insole will provide insulation and will also keeps the feet in alignment to keep a better footing.

Road Walking – The British Chiropody and Podiatry Association suggests: “A leather sole with a shock absorbing rubber heel will help avoid injuries gained from continually walking on hard terrain. All rubber soles need to be avoided as they will draw the feet.”

Fitness Footwear recommends that the light weight Merrell Moab Ventilator shoe is used with a Smartwool Hiking Crew sock for protection and the Sole Ultra SofTec Insole.

The British Chiropody and Podiatry Association suggests: Even with all these recommendations every walker should carry some Sorbothane Sorboskin Blister Plasters for any unforeseen injuries.

Mike Batt, Honourary President of The British Chiropody and Podiatry Association said “We frequently see and hear stories of individuals who have not prepared properly and worn inappropriate footwear. Consequently, walking can cause some horrendous blisters, chaffing and other related injuries that could be easily avoided.”

Luke Barlow added: “Through our partnership with the British Chiropody and Podiatry Society we aim to raise awareness of the importance of looking after your feet. We have an extensive range of walking shoes for all weather conditions and are more than happy to provide advice to ensure the perfect fit.”

Fitness Footwear (www.fitnessfootwear.com) offers a range of sport and leisure shoes to cater for every interest. From running to climbing, from parkour to fashion, Fitness Footwear has something for everyone, stocking top quality brands including Brasher, Ecco, Hi-Tec, Merrell, DC, Mizuno and Quicksilver.

The secure site enables you to browse by activity or brand and all orders despatched within the UK come with free delivery as standard.

For More information please visit www.fitnessfootwear.com or call 0870 080 1736 (UK number).

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Live La Dolce Vita – visit the Viva Italia Festival London

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Ahh Italy, they really do have the best of everything. Fabulous fashion, top designers, fast cars, beautiful weather and of course delicious cuisine The La Dolce Vita with Viva Italia festival, coming to London’s Olympic exhibition centre from the 13th-16th of March is a celebration of all things Italian and will give you an insight into just how inspirational Italy is.

So if you fancy adding some Italian chic to your wardrobe, learning the secrets to the mouth watering Mediterranean diet & how to add a touch of Italian flair to your lifestyle then why not come along to experience the true taste of Italy?

Check out this video featuring Italy’s very own Aldo Zilli to see what’s in store La Dolce Vita

Rejuvenate your life with La Dolce Vita

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Ahh Italy, they really do have the best of everything. Fabulous fashion, top designers, fast cars, beautiful weather and of course delicious cuisine The La Dolce Vita with Viva Italia festival, coming to London’s Olympic exhibition centre from the 13th-16th of March is a celebration of all things Italian and will give you an insight into just how inspirational Italy is.

So if you fancy adding some Italian chic to your wardrobe, learning the secrets to the mouth watering Mediterranean diet & how to add a touch of Italian flair to your lifestyle then why not come along to experience the true taste of Italy?

Check out this video featuring Italy’s very own Aldo Zilli to see what’s in store
La Dolce Vita