New stem cell serum extract promises wrinkle reduction in weeks – full sized product worth £176 to be won

A new and potent anti-aging breakthrough derived from non-embryonic human stem cell research has just been launched in Europe. And Elixir has a samples of this exclusive Blue Horizon Stem Cell Serum to give away in our competition. All you have to do is answer a simple question at the end of this article.

Blue Horizon promises a 23% reduction in fine lines, wrinkles and scars in just two weeks. Although the serum does not contain actual human stem cells, its formula is based on stem cell research. The company offers stem cell treatments outside of the US in unique collaborations with scientists.

The main and unique active ingredient in the serum are stem-cell derived proteins called cytokines which send signals to regulate cells and regenerate skin.  It also contains proven skin anti-ageing ingredients including epidermal growth factors which are natural combination of skin growth promoters; short and long-chained hyaluronic acid and ceramides to combat the effects of aging and deliver unique skin benefits without surgery.

The serum has been toxicology tested within the EU and independent research on twenty individuals aged 46 to 81 found a 23% reduction in skin roughness, including a decrease in the appearance of fine lines, wrinkles and scars in just two weeks. The test was carried out by Dermatest®, a top, independent German pharmaceutical and cosmetic test accreditation laboratory, who used Dermatological Optical 3D Test:Norm DIN 4768 on the skin of 20 test subjects using the serum. The serum is made in Germany.

If you want to get your hands on a pot of this unique anti-ageing serum you can here
at the Blue Horizons website Although its not cheap at £176 ($295
) for 30 ml which is approximately one-month’s supply, the cream has been flying off the shelf.

If you would like to win a full size sample please answer a simple question in our competition below:

click here to find out more at the Blue Horizons website

New! Shiseido celebrates new anti-ageing serum launch by offering you the chance to win The Perfect Pair worth £125 – now closed!

For over 140 years Shiseido has been caring for women’s skin; creating premium beauty products developed with the most advanced technology and the best of nature.


Shiseido Ultimune Power Infusing Concentrate -left – 30ml £60 and the new super serum Bio-Performance Glow Revival Serum – 30ml £65

Find out more:

To celebrate the launch of Shiseido’s NEW Bio-Performance Glow Revival Serum, we’re giving you the chance to win The Perfect Pair:

Ultimune Power Infusing Concentrate, 30ml
After 20 years of research, Shiseido has created a new world first. Ultimune’s multi-award winning formula works to strengthen, repair and reinforce the skin’s immunity, to resist the impact of future ageing.


NEW Bio-Performance Glow Revival Serum, 30ml
Discover an innovative, powerful new super-serum that treats multiple skin concerns at their source. The NEW Glow Revival Serum directly targets redness, dullness, uneven skin tone and ageing, with 93% of women reporting healthier, more vibrant looking skin. (Tested on 111 women, self evaluation).

Shiseido is available to purchase online and in select department stores: Bentalls, Boots, Fenwick Bond Street, Harrods, Harvey Nichols, House of Fraser and John Lewis. Plus,,,,,,, and

To win your Perfect Pair worth £125, simply answer the question below:

Win competitions at

Win a set of iconic anti-ageing hair products from John Freida – NOW CLOSED!

John Frieda’s first salon opened on New Cavendish Street, London, and soon became the place to go for anyone who wanted great hair styling. Three decades later and John Frieda® Hair Care products are one of the best-selling brands worldwide. John Frieda was almost famous for marrying the singer Lulu.

We have a set of John Freida Frizz Ease products to give away in our competition – just answer the simple question below for a chance to win them.

The four products, worth a total of £40, in our competition are:

John Frieda Frizz Ease Smooth Start Shampoo – 250ml, normally costs £8.99
John Freida Smooth Start Shampoo
Nourishes each and every strand of hair to replenish lost moisture and restore the hair’s natural defence against frizz.
Contains Frizz-Mending complex and natural olive oil.
Fights all levels of frizz with added nourishment and a moisture-boost.
Leaves parched tresses silky, shiny and highly manageable.
Ensures hair is given the optimal smooth start leaving parched tresses silky, shiny and highly manageable, without residue.
Lightweight formulations that won’t weigh the hair down but deliver exceptional results.

John Freida Frizz Ease Smooth Start Conditioner – New Salon size 500ml, costs about £16.99

John Frieda Frizz Ease Smooth Start Conditioner

This formula replenishes moisture and restores hair’s natural frizz defences. Contains a patented Frizz Mending Complex and olive oil.

John Freida Frizz Ease Extra Strength 6 effects Serum – 50ml, Costs £6.29

John Freida Frizz Ease Extra Strength Serum
Award-winning formal that instantly eliminates chronic frizz and repels humidity for glossy smooth styling.

John Freida Frizz Ease 100% Shine Glossing Mist – 75ml, costs £5.99
John Freida Frizz Ease shine Glossing Mist
Delivers bursts of high-gloss shine and glistening finish to any style, anytime.Ultra-light, non-greasy formula smoothes frays, frizz and flyaways.Non-greasy formula revitalizes shine in between shampoos.

The winner was LIsa Brown, from Swansea, Wales.

Answer the simple question below to win. If you can’t wait you can buy John Freida Frizz Ease products online

Win competitions at – See more at:

Skin Serums

View imageSerums are one of the miracle elixirs for the skin, with higher concentrations of active ingredients they are ideal for getting your skin looking healthy after the long winter months.

Here we look at three of the latest serums on the market and give our verdict:

KARIN HERZOG Glyco Rose Serum

One of the greatest anti-ageing serums on the market. But also perfect for helping to minimise scarring such as that caused by acne. Key ingredients include Glycolic Acid – a type of Alpha Hydroxy Acid (AHA) with a small molecular structure allowing it to penetrate the surface of the skin. Apply Glyco-Rose Serum to entire face twice per week .
If the skin is dry and over 30 and has scarring; apply the gel then leave for 30 minutes. Apply Vita-A-Kombi Oil then your recommended Oxygen product (Vita-A-Kombi 2).
If under 30 and has scaring just apply Gel, leave for 30 minutes then apply Oxygen Face Cream on top.KarinHerzog gel [320x200].jpg



OUR RATING 9/10 £40 (30ml) Buy at or for stockists call 0800 056 2428.

BOOTS No 7 Protect & Perfect Beauty Serum
This is from the Boots range that has been proven scientifically to restore the skin’s structure and appearance and reduce deep lines and wrinkles by up to 50%.The magic ingredient is Vitamin A. 


Boots serum [320x200].jpgGreat for mature skin that needs perking up – and for optimum effect use for six months. A light creamy, silky serum that sinks into the skin, it softens and freshens right from day one. A brand your can trust to do what it says. Rating 8/10. £19.75 30ml

VITAL C Hydrating A C E SERUM from Image Skincare

An advanced polypeptide anti-oxidant formula of the three most important vitamins to protect skin from ageing A,C, E  as well as the antioxidant super oxide dimutase. Suitable for all skin types but principally targeted at environmentally damaged and sensitive rosacea-prone skin.

102196 0075b [320x200].JPGThis serum has a great orange smell and soaks into the skin with an instant tightening and rejunveating effect.  Apply to skin after cleaning night and morning. The skin feels taut and radiant.  This is a very light serum – non-greasy or oily. Fantastic – we loved it. Rating 9/10. £44 for 14.8ml

Tried & Tested – ROC’s new Retin-Ox Wrinkle Correxion Serum

Women queued in the streets of London’s West End when ROC announced a new range of anti-wrinkle creams combining all the lastest scientific discoveries.

ELIXIR has managed to get a sample of ROC’s new Retin-Ox Wrinkle Correxion range to find out if it really does live up to the hype. This is what we found:

We are big fans of serums, mainly because they are light and less greasy and mature skins seems to absorb them better. So we chose to review the Intensive Serum (pictured) in the range.

Luxuriously packaged in gold and lapis blue, this serum contains pure Retinol (Vitamin A), Hyaluronic Acid (the natural humectant and collagen building block in the skin), Biopeptide (an intelligent biopeptide that signals the skin to produce more collagen) and squalan (a lipid that improves skin texture.)

Our tester (in her 50s)used the serum morning and evening before the daily moisturiser, as recommened by ROC. After just two weeks this is what she said:

“This product smelled wonderful and the fine texture of the serum meant that it was easily absorbed by my skin. I am only two weeks into the 8 weeks that ROC says it takes to see results but my skin is definitely looking smoother and firmer. Many wrinkle creams have strong ingredients in them and my skin ends up looking far worse because I get an allergic reaction. But I had absolutely no problems with this product. Another bonus is that a little goes a long way. So its a great product, great price and it delivers. After just two weeks of use I would give this product 8/10 Costs £26.99 Available at Boots stores in the UK.

ROC’s new Retin-ox Wrinkle Correxion range