New vegetarian Omega 3 launches

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London: New vegetarian omega-3 brand Echiomega is five times more effective than flaxseed, according to new research

Igennus has launched Echiomega, a new vegetarian omega 3 supplement that offers similar health benefits to oily fish. While most vegetarian-derived omega 3 oils only offer the benefits of short chain fatty acids, Echiomega, made from Croda Health CareÂ’s IncromegaĂ” V3 echium oil product, converts to long chain fatty acids up to 5 times greater than other vegetarian omega 3 oils.

Echium oil is obtained by refining oil extracted from the seeds of the Echium plantagineum plant (pictured above), a species of the Boraginaceae family, cultivated in the UK

Dr David Cherry, Vice President of Croda Health Care, said: “Now that Croda Health Care’s IncromegaÔ V3 has its Novel Foods approval we are delighted that Igennus is using it in their new supplement Echiomega. IncromegaÔ V3, which goes through Croda’s advanced Super Refining® process, was developed following years of dedicated research into alternative polyunsaturated fatty acids and fatty acid sources.

“Vegetarians, and particularly vegans, consume low levels of essential long-chain fatty acids in comparison to fish eating populations. Whilst supplementing with the oils found in flaxseed increases their consumption levels slightly, they remain significantly lower than those of fish eaters. The nutritional industry has, therefore, long searched for a vegetarian polyunsaturated omega 3 fatty acid such as the type provided in Echiomega.”

Dr Jav Nazemi, CEO of Igennus, said: “As Igennus already produced Vegepa, a pure pharmaceutical-grade fish oil supplement, we identified a great demand for a plant-based omega 3 source to cater for vegetarians, and those who prefer not to consume their recommended weekly intake of oily fish.

Echiomega caters perfectly for this market, and is already approved by the Vegetarian Society.” Echiomega is priced at £11.70 for 60 softgel capsules.

· For more information about Incromega V3Ô and fish oil supplements visit www.croda.com

· Echium:

o Echium plantagineum (Purplu ViperÂ’s Bugloss) is a species of Echium. It is an annual or biennial plant growing 20-60 cm tall, with rough, hairy, lanceolate leaves up to 14 cm long. The flowers are purple, 15-20 mm long, with all the stamens protruding, and borne on a branched spike.

· Echium Oil and Benefits:

o Echium oil is a vegetable oil rich in stearidonic acid, an omega 3 polyunsaturated fatty acid that the body converts to longer chain Omega 3 fatty acids, such as Eicosapentaenoic Acid (EPA) and Docosapentaenoic Acid (DHA). It is obtained by refining oil extracted from the seeds of the Echium plantagineum plant, a species of the Boraginaceae family, cultivated in the UK.

o EPA is essential for the regulation of brain functioning and plays an important role in controlling the inflammatory and immune systems. While DHA is beneficial for maternal supplementation for infant development, eye health, depression and improving cognitive functions – especially in the elderly.

· Omega 3 and The Western Diet

o The human body requires adequate amounts of omega 3 long-chain polyunsaturated fatty acids for healthy brain and immune function, cardiovascular health and inflammatory response. The highest yielding source is found in oily fish, whereas vegetarian sources of omega 3 (such as nuts, seeds and flaxseed oil) contain high levels of the short-chain omega 3, alpha linolenic acid (ALA). Unfortunately, it must first of all be converted into the long-chain fats before it can offer benefits such as the regulation of inflammation, immunity and cardiovascular health.

o Due to changes in the modern diet and lifestyle we are exposed to several inhibiting factors – including caffeine, alcohol, deficiencies of vitamins and minerals, viruses and stress, which means that many people cannot convert short-chain fatty acids into the more important long-chain fatty acids. As a result, it can be difficult for vegetarians and vegans to maintain sufficient amounts of the beneficial long-chain omega 3s in their diets. Therefore, The Food Standards Agency currently limits omega 3 health claims (including heart and joint health) to the long-chain omega 3 fatty acids typically found in oily fish.

· Croda Health Care’s Super Refined Process:

o CrodaÂ’s growing range of Super Refined® products offer more options for formulation purity. The purity afforded by CrodaÂ’s proprietary Super Refining® process helps to maintain an APIÂ’s chemical profile, reducing the chances for oxidation and offering the promise of an extended shelf life. Starting with Super Refined® Oils in the 1990Â’s, the range of Super Refined® products keeps growing, now including PEGs, Polysorbate 20, 60 & 80 and our newest product – Super Refined® Arlasolve™ DMI. With such a wide range of choices, Croda offers even more high purity options for parenteral, oral and topical applications.