10% discount for ELIXIR readers on new zero calorie sweetner


A new natural sugar alternative that’s safe for diabetics is now available and to mark its debut Zsweet is offering all ELIXIR readers a 10% discount.

All you have to do is go to www.zsweet.eu and click to buy a packet of Zsweet. After choosing your shipping destination, you will be asked to insert the media code ZSWTEN1

One of the strongest sugar-substitute contenders to enter the marketplace, Zsweet® was ten years in the developing by a small American company whose mission it was to find low glycemic alternatives of the highest integrity and quality.

Its unique formulation makes it taste and look just like sugar, from its white sugar-like crystals to its like-for-like usage in baking – what better way to ease yourself into your bikini, ready for the imminent heatwave!

• Zsweet doesn’t raise blood sugar levels – the green light for diabetics

• Has no artificial ingredients – a healthy way of eating

• Doesn’t cause irritation during digestion

• Contains zero tooth decaying properties – great for kids

• It’s free from all bitter/nasty aftertastes – unlike most sweeteners on the market

• Contains zero calories – great for the waistline

• Unlike other sweeteners, Zsweet doesn’t contain any bulking up ingredients so can be measured and used just use it like ordinary sugar.

Its founder, Tim Avila, was devastated when his mother was diagnosed with type 2 diabetes 10 years ago. He was already working with a natural product called erythritol (pronounced ee-rith-ri-tol) and saw many health benefits that could be developed. He borrowed $1.5million and over the next six years, made Zsweet what it is today.

Zsweet is now being introduced to Britain by European distributor Cormac Walsh, who said: “I first became involved after my sister was also diagnosed with type 2 diabetes. It helps diabetics in a huge way because they no longer have real anxiety about eating cakes and buns.”
As from November (2008) the E.U. officially recognises erythritol as zero calorie sweetener thereby formalising Zsweet’s benefits:

1. Zero calories per gram – due to erythritol’s unique absorption and elimination process which does not involve the metabolism of erythritol.

2. Zero rated on glycemic index meaning that it does not have an effect on blood serum glucose or insulin levels – clinical studies conducted in people with diabetes conclude that erythritol may be safely used to replace sucrose in foods formulated specifically for people with diabetes.

3. Zero tooth decaying properties – erythritol is resistant to metabolism by oral bacteria which break down sugars and starches to produce acids which may lead to tooth enamel loss and cavities formation.

4. Safe – erythritol as a food ingredient is substantiated by a number of human and animal safety studies including short and long term feeding, multi-generation reproduction and teratology studies.
(source: Information)

Zsweet is made from a blend of erythritol and natural fruit extracts as flavour enhancers with no artificial components – not even trace amounts.

As Dr Roisin Lagan from CAFRE (College of Agriculture, Food and Rural Enterprise – Loughry Campus) states, “Consumers are demanding a reduction in overall use of artificial colours, flavours and preservatives in food products. Alternative methodologies and natural ingredients are being investigated to maintain the product safety and quality consumers have come to expect from their food products.”

As the research is still ongoing, Dr Roisin adds that, “…one area under investigation by food technologists, is the potential of natural sweeteners, such as Zsweet, to reduce sugar levels in food products.”

CAFRE is an integral part of the Northern Ireland Department of Agriculture & Rural Development). Loughry is the College’s centre of excellence for food technology and has lead responsibility for people development and technology transfer programmes in the food processing and supply industry. It provides key expertise in food manufacture, safety, packaging, innovation and waste minimisation.

So when you are craving for a spoonful of sugar, try a spoonful of this brand new sweetener Zsweet sprinkled over your morning cereal or over your evening dessert of fresh berries and crème fraiche and odds on, you’ll be a Zsweet convert.

More Information

• Zsweet can only be purchased on line at www.zsweet.eu
• Prices start at £8.49 for 300gms