Beat the bulge with new Genie bra

The Genie is a unique bra, that is not only comfortable but gives you a great shaped bustline without any of the nasty overhang that you get from other products.


This bra has sold more than 50 million worldwide which shows you how much woman want something that looks good but is comfy too…and it looks good under T-shirts and summer frocks.

For spring/summer, there a new look bra that comes in a 3colour-ways pack – White, Barely Pink and Powder Blue – so you can even wear them to show if you wear different layers or under a sheer top.

One other reason this bra is different – it has no wires, hooks or adjusting straps because its actually woven in one piece on a special machine.

Fabulous for women of all shapes and sizes (no need to measure cup sizes, just pick your standard UK dress size (8 – 22), but will never stretch out of shape like traditional bras and its seamless design will mould to your cup size to give you a shapelier, lifted look.

Before and After

We liked the wide comfort band, which lifted and supported. The seamless cup design makes it almost invisible under sheer summer shirts and tight tops. It’s also got insert pockets to offer more coverage – the support pads also come as part of the package.

The New Image Genie Bra pack contains a White, Barely Pink and Powder Blue bra and 6 bonus full coverage support pads. Costs £29.99 (3 pastel pack) is available online from and Bhs in the UK.