Nescafé launches first anti-ageing coffee


London: A new type of coffee which contains high levels of naturally occuring polyphenol antioxidants has been launched in the UK by Nescafé.

The new coffee, Nescafé Green Blend, has a combination of traditionally roast beans for the traditional flavour and unroasted beans which contain exceptionally high levels of a plant antioxidant called polyphenols.

This antioxidant helps the body fight off degeneration caused by free radicals – damaging molecules which are a by-product of living.

Coffee, once a health paraih, is now credited with all kinds of health benefits including helping to prevent liver and Alzheimer’s disease.

The goodness of NESCAFÉ Green Blend lies within the unroasted green coffee beans. They are naturally rich in polyphenol antioxidants which can help protect the body’s cells from day to day damage. Polyphenol antioxidants are also found in green tea and cocoa.

The makers said that the new blend does not increase the caffiene content.

Gary Williamson, Professor of Functional Food, School of Food Science and Nutrition at the University of Leeds and a world leading expert in polyphenol science says: “Coffee is included among my top 20 lifespan essential foods list – foods and drinks rich in polyphenol antioxidants. Polyphenols are a complex class of naturally occurring components of fruits, vegetables, and beverages made from plants. Many polyphenols are well absorbed by the body and help maintain the body’s defences against ageing processes such as free radical damage.”

All NESCAFÉ coffee is made from 100% pure and natural coffee beans and all coffee is rich in antioxidants.

Liz Read, Nestlé Nutritionist, explains: “Green coffee beans naturally contain high levels of polyphenol antioxidants. During the roasting process, some of the antioxidants are converted into antioxidants known as melanoidins. “A mixture of both types of antioxidants are present in all coffee and the amount present is dependent on the degree of roasting. NESCAFÉ Green Blend has a high content of the naturally occurring polyphenol antioxidant due to the fact that it contains unroasted green coffee beans”.

Latest research commissioned by NESCAFÉ Green Blend shows that consumers are increasingly aware of antioxidants and interested in the benefits that they can bring to their general health.

64% of those questioned have heard about antioxidants and know that they are good for their general health*
Over 50% of people asked know that antioxidants can make a different to their overall health*

Launched into the UK this month, NESCAFÉ Green Blend has joined the rest of the NESCAFÉ coffee family on supermarket shelves nationwide.