Tried & Tested – Elixir investigates the lastest serums


At Elixir we love serums. They usually contain higher concentrations of anti-ageing ingredients in a format that sinks into the skin – ideal when your skin needs an extra boost during times of stress and the winter months.

Here we look at three of the latest serums on the market and give our verdict:

SKIN DOCTORS Skin Doctors Potent-C+ Triple Strength Serum

A great doctor-brand from Australia but without the usual astronomical price-tag, Skin Doctors contains all the latest ingredients
This potent serum is jam packed with ingredients to improve the texture of the skin, reduce photo ageing and discoloration leaving you with an even, more youthful complexion.

Key ingredients include Glycolic Acid – a type of Alpha Hydroxy Acid (AHA) with a small molecular structure allowing it to penetrate the surface of the skin, Salicylic Acid – a type of Beta Hydroxy Acid (BHA) to slough of dead skin cells and penetrate into the pore, Retinol – plumps the skin and thickens the epidermis, Vitamin C & E – naturally occurring antioxidants which help prevent further UV damage and Green Tea Extract -natural source of antioxidants.

OUR RATING 8/10 £23.95 (30ml)Buy at or for stockists call 0845 612 2070.

BOOTS No 7 Protect & Perfect Beauty Serum
This is from the Boots range that has been proven scientifically to restore the skin’s structure and appearance and reduce deep lines and wrinkles by up to 50%.The magic ingredient is Vitamin A.

Great for mature skin that needs perking up – and for optimum effect use for six months. A light creamy, silky serum that sinks into the skin, it softens and freshens right from day one. A brand your can trust to do what it says. Rating 8/10. £19.75 30ml

VITAL C Hydrating A C E SERUM from Image Skincare

An advanced polypeptide anti-oxidant formula of the three most important vitamins to protect skin from ageing A,C, E as well as the antioxidant super oxide dimutase. Suitable for all skin types but principally targeted at environmentally damaged and sensitive rosacea-prone skin.

This serum has a great orange smell and soaks into the skin with an instant tightening and rejunveating effect. Apply to skin after cleaning night and morning. The skin feels taut and radiant. This is a very light serum – non-greasy or oily. Fantastic – we loved it. Rating 9/10. £44 for 14.8ml