Women queue for ROC’s new anti-ageing cream ahead of UK launch


London: Women queued round the block in London’s West End, to be the first to get their hands on ROC’s new Wrinkle Correxion range of creams – two weeks ahead of the UK shop launch.

It happened when the RoC® brand opened their exclusive for one day only anti-ageing boutique, La Dermacie de RoC®.

When La Dermacie de RoC® opened its doors more than one woman every minute entered the boutique, all eager to be among the first in the world to try the new RoC® Wrinkle Correxion range.

La Dermacie de RoC® was conceived after research found that UK women are losing out to their European counterparts when it comes to skincare advice, with just one dermatologist for every 125,000 people in the UK , compared to one for every 20,000 people in France .

The 700+ visitors to La Dermacie de RoC® were given the opportunity to have a consultation with a dermatologist, personal skin analysis, mini facials and makeup lessons from celebrity make-up artists Ruby Hammer, as well as exclusive samples of the new RoC® Wrinkle Correxion range.

Shirlee, from Berkshire, said of the event: “It was wonderful! My face feels great and I am thrilled about the products in my goodie bag – so generous! I definitely benefited from having the machine tell me my skin condition – and the dermatologist was brilliant. I used to use RoC and now am going back to it. I love the smell and the feel on my skin.”

Nathalie Issachar, Head of Research & Development at RoC® explains: “To help address the gap with countries such as France, RoC® chose to invest in UK women to bring them exclusive access to expert skincare advice from dermatologists With women queuing to receive advice and get their hands on the new RoC® Wrinkle Correxion range, we’re looking forward to the nationwide launch of the new products in two weeks time.”

The new RoC® Retin-Ox™ Wrinkle Correxion range combines three of the most powerful ingredients in anti-ageing to help fight wrinkles where they form. The Daily Moisturiser provides a 30% reduction in the appearance of total wrinkles – over a period of 8 weeks.

Pure Retinol – the purest and most effective form of Vitamin A penetrates the skin more effectively than derivatives*. It reduces the appearance of fine lines and wrinkles and improves skin texture and tone.

Hyaluronic Acid – naturally found in the skin, Hyaluronic Acid enhances skin plumpness and is able to hold up to 1,000 times its weight in water.
Biopeptide – Peptides are communicating agents that transmit messages from cell to cell.

The makers of RoC® are using an improved peptide that they call ‘Intelligent Biopeptide’, which adapts its efficacy to the level of tissue damage, as well as helping to restructure collagen and increasing Hyaluronic Acid.*
*in vitro (medical test) data.

See more pictures of the launch here Editor’s Anti-Ageing Diary