Support breast cancer treatment charity with a Genie Bra

New Image Genie Bra, probably the most comfty bra on the market is once again partnering with the charity Breast Cancer Care to support Breast Cancer Awareness Month this October.

Genie BraThe New Image Genie Bra is available now from all Bhs stores priced at £9.99. Throughout 2013, for every pink Genie Bra sold, £1 will be donated to Breast Cancer Care to help support women who have or are worried about breast cancer.

Available in a special Breast Cancer Care ‘pink’ this charity bra has been developed for comfort and ultimate support. Designed to slim, smooth the shape and accentuate the bust line it will leave you looking the best you can look.

So super comfortable, the New Image Genie Bra is now tried and trusted, and recommended by many Breast Cancer patients who’ve found it a perfect post operative bra and comfortable to wear over scars. Over 50,000 people in the UK are diagnosed with breast cancer each year – that’s one person every ten minutes –Breast Cancer Care aims to be there for anyone affected.
Breast Cancer patient Liza West said: “Learning I had breast cancer was the most worrying time of my life, but the help and support I received from Breast Cancer Care during treatment was second to none. It’s great news to learn that Breast Cancer Care and New Image Genie Bra are repeating their partnership this year. I wouldn’t be without my Genie Bra, pre and post operation and I’m delighted that by raising valuable funds it will help other women like myself.”

Specially manufactured on a rare Santoni Seamless weave machine, the New Image Genie Bra will guarantee to rid the wearer of bust spillage and back fat – with no wires, hooks or adjusting straps in sight! It will give you as much support and uplift as a traditional underwired bra without digging into your skin, leaving you feeling comfortable and looking great. Fabulous for women of all shapes and sizes (no need to measure cup sizes, just pick your standard UK dress size (12 – 18), this clever bra is designed to move with your figure but will never stretch out of shape like traditional bras and its seamless design will mould to your cup size to give you a shapelier, lifted look. Money raised throughout 2013 will be used to support Breast Cancer Care’s freephone helpline, online forums and face to face services for anyone affected by breast cancer.

The New Image Genie Bra £9.99 (in a special Breast Cancer Care pink shade) is available now from Bhs. Or you can also buy direct from or freephone 0800 883 0314.

About Breast Cancer Care

When breast cancer and its treatment overshadow everything, we see the woman underneath. Breast Cancer Care is the only UK-wide charity dedicated to providing emotional and practical support for anyone affected. Our free helpline, website and online forums offer a friendly ear and expert information for those dealing with this life-threatening disease. Across the UK we offer a range of confidential, face-to-face services for people living with and beyond breast cancer. We campaign for better support and care and promote the importance of early detection, involving people with breast cancer in all that we do.Visit or call our free helpline on 0808 800 6000