The Vienna Tourist Board unveiled the designs competing for the honour of becoming the souvenir for their capital at a reception this week at London’s Hospital Club in Covent Garden.
Designers from six European countries were invited to submit designs for a quintessentially Viennese souvenir for a first-of-its-kind design competition run by the Vienna Tourist Board.
In the running are British designers Tom Lloyd and Luke Pearson of PeasonLloyd who presented their entry, based on the famous coffee shops.
PearsonLloyd (www.pearsonlloyd.com) was invited to participate in the design competition alongside Germany’s DING3000 (www.ding3000.com), Switzerland’s BIG-GAME (www.big-game.ch), France’s Ionna Vautrin (www.ionnavautrin.com), Italy’s Studio Formafantasma (www.formafantasma.com), and Spain’s Héctor Serrano (www.hectorserrano.com).
“Vienna is located in the heart of Europe and has a rich tradition as a creative centre. In a continuation of this proud history, Vienna is seeking the most inspirational designers to tap into the unique style of the city,” explained Norbert Kettner, Director of the Vienna Tourist Board. “Until now, Vienna’s creative and modern side has been left virtually unexplored when it comes to providing motifs for souvenirs. Which is why we decided to launch a design competition with a clear focus on these aspects of the city,” he added.
The designs for the new Vienna souvenir will be evaluated by a panel of experts before being put on show at the MAK Design Shop as part of Vienna Design Week (Sep 28-Oct 7, 2012). The winner will be announced at the Vienna Tourist Board tourism conference at Austrian Museum of Applied Arts/Contemporary Art (www.mak.at) in Vienna on October 24, 2012.
Irrespective of the jury’s choice of winner, the general public will be given the chance to have their say in a separate vote by logging onto www.voting.vienna.info and selecting their favorite submission. The public’s choice will also be announced at the tourism conference. Voting closes on October 17, 2012. Everyone who votes will be entered into a prize draw to win a design-themed trip to Vienna.
Vienna Design Week (www.viennadesignweek.at) and the MAK Design Shop (www.makdesignshop.at) are official partners of the European Home Run design competition. Austrian Airlines is the official carrier.
Vienna Tourist Board contacts
Astrid Pockfuss, Tel. +43 1 211 14-364, email@example.com
Vienna Tourist Board, Obere Augartenstrasse 40, 1020 Vienna, Austria