Women rush to rejuvenate wrinklie knees, says Cynosure


London: The media obsession with the wrinkly knees of celebrities, such as Elle Macpherson and Demi Moore, has fuelled a huge increase in the latest specialist procedure to rejuvenate them.

Cynosure Smartlipo MPX™ , the name for a procedure in which doctors “disolve” fat and flab using a laser, reports a 100% increase in treatments and enquiries

The increase in demand has occured in both North America and the UK for laser knee sculpting.

Dr Stephen Mulholland, one of the world’s leading plastic surgeons with practices in Toronto and Los Angeles comments, ‘Treatments are up 100% with the number of enquires also increasing.’

Dr Ayham Ayoubi, the first person in the UK to perform this procedure using the Smartlipo MPX™ system has seen a corresponding increase in enquiries about the use of Smartlipo for knees, noting that the increase in enquiries is up 100% since the beginning of the year. He has completed more than 40 laser knee sculpting procedures on clients since the launch of Smartlipo MPX™ in September 2008.

Karen Tipping, Marketing Manager for Cynosure says of the rise in enquiries, “Anecdotal evidence from clinics attributes the rise in enquiries to the increase in newspaper and magazine articles that reference celebrities and their unsightly knobbly knees.”

The popularity of the treatment itself and successfully completed procedures has been attributed to the swift and virtually pain free option that laser lipolysis offers. Downtime is shorter with Smartlipo and most people return to work within a few days. There is less bruising and is minimally invasive, making only a small incision in the skin.

Fast, efficient, with permanent results, Laser Knee Sculpting works by introducing pulsed laser energy through a cannula to liquefy fat, which is then removed from the body. The laser energy also coagulates the tissue, thereby sculpting body contours and tightening the skin. The procedure generally causes less bleeding, swelling and bruising than traditional liposuction, resulting in fewer complications and faster recovery.

Taking around 1 hour for the total process (both knees), the treatment takes place under a local anesthetic which results in minimal downtime for the client. On average, around 100-150 ml of fat is removed from each knee. Many clients are advised to wear a support garment for up to 10 days after the procedure to ensure maximum results. Clients can return to work within a few days, the gym after about a week and swimming – about 10 days. It costs around £1,700

For more info contact Cynosure at T: + 44 (0)1628 522252 or visit www.cynosureuk.com

Before and After pictures below: