London: ELIXIR has joined with hair and body care experts Weleda to offer you the opportunity to win a sample of its new anti-ageing hand cream made with organic pomegrante oil.
Weleda’s Pomegrante Regenerating Hand Cream (£7.95, 50ml) helps prevent hands from giving away your age by promoting cell renewal, moisture loss and free radicals which contribute to the premature formation of age spots.
Pomegrantes are a superfood – rich in vitamin C, B5, potassium and antioxidant polyphenols. This wonderful fruit is the key ingredient in Weleda’s first anti-ageing range, including a handcream, body oil and creams.
Fair trade farmers from the Karahacili in Turkey extract the organic pomegranate seeds by hand to produce the 100% organic oil.
The pomegranates are harvest at their peak in late September from organic farms on the fertile shores and mountainsides of Turkey, where more than 100,000 tons of pomegranates are grown each year.
One of the most pristine orchards is owned by Hakan Copur, a lively agricultural engineer. Copur must give special care to his plants to ensure the best-quality fruits. He pumps water up the mountain from the river below in order to irrigate his land. When the trees are heavy with fruit, residents gather with scissors and knives to carefully cut the fruits from the trees by hand.
The organic seeds are dried in a special facility and sent to Gustav Hees, an oil mill just 30 miles from the production facilities in southern Germany. Here the tiny seeds are cold pressed to release their valuable oil, which is then filtered.
The fine, rich oil is sent to production centers in Germany and Switzerland, where it is blended with other potent, natural ingredients for use in the new Pomegranate Regenerating Body Care.
Hands which show signs of ageing first are nourished and revitalized by this skin-renewing hand cream. Its a powerful regenerating treatment with potent antioxidants and rich essential fatty acids that restore youthful beauty to your hands.
Organic pomegranate seed oil is naturally rich in antioxidants that protect your hands from free radical damage and promote skin renewal. Organic shea butter, a soothing emollient packed with essential fatty acids, renders your skin silky smooth and lavishly moisturized.
Dermatological tests show that our Pomegranate Regenerating Hand Cream increases the skins moisture level by 34%* and reduces roughness by 9.1%** in just four weeks.
This skin-renewing natural wonder nourishes the vibrant look and feel of your skin. Get a firm grip on your timeless beauty with soft, youthful hands.
The new Weleda pomegrante anti-ageing range is on sale at Waitrose and for more information go to www.weleda.co.uk or telephone 0115 944 822.
If you would like to win one of these new luxurious anti-ageing hand creams please email us with your answer to the following question:
Where are the pomegranates in the new Weleda anti-ageing skincare range grown:
Send your answer with your name and address to us at firstname.lastname@example.org with “POM” in the email header. This competition closes on 15 April 2010. Please note that no cash equivalent is offered and the Editor’s decision is final.
* Forearm patch test vs. control. Skin moisture content measured by Corneometer, 27 subjects, between 1861 years of age, four-week product application, twice daily.
** Forearm patch test vs. control. Skin roughness determined by FIOTS measurement, 30 subjects between 1865 years of age, four-week product application, twice daily.
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