Elixir Magazine



“The western world’s attitude to ageing has changed dramatically, and none of us has escaped the consequences. Even if you stand firm and let nature take its course, there will ’ll be plenty of friends and colleagues who have no intention of doing likewise, so the landscape of ageing has changed for ever – Sunday Times, 2 June 2006.

London, August 2006: Welcome to ELIXIR, the first quality consumer magazine that is dedicated to helping you live longer, healthier and happier – the first publication totally devoted to bringing you all the latest news, views and features from the booming and increasingly high-profile global market of anti-ageing and rejuvenation products and services.
If it’s hot, new and will improve your life or your lifespan and whether its happening in Beverly Hill, New York, London, Paris, Rome or anywhere else – you will find out about it first in ELIXIR.

ELIXIR’s medical advisory board is headed by the world’s most influential body in the field, the American Academy of Anti-Ageing Medicine (A4M), which has a membership of 18,500 physicians and scientists from 85 countries, and has pioneered the establishment of anti-ageing medicine as a recognized medical speciality. A4M will be a regular contributor to ELIXIR on the serious medical issues of the day.

Dr Robert Goldman, MD PhD, the Chairman of A4M commented: “Our medical society is dedicated to the advancement of technology to detect, prevent, and treat aging related disease and to promote research into methods to retard and optimize the human aging process. We believe that most of the disabilities associated with normal aging can be treated Anti-aging medicine is based on the scientific principles of responsible medical care consistent with those of other healthcare specialties. ELIXIR is about health literacy for the patient and getting this message across – that living longer doesn’t have to mean living with an increasing number of disabilities.”

ELIXIR is targeted at readers, both men and women, who are aged over 30. They all share one interest in common – an interest in living healthier for longer through the purchase of services and products produced by the anti-ageing and rejuvenation sector. This includes diet, nutraceuticals, cosmeceuticals, fitness, spas and medical anti- ageing and rejuvenation therapies. This sector is estimated to currently be worth more than US $50 billion worldwide (£26.5bn). And this figure is expected to rise to US$56 billion (£29.7bn) by 2007. (Source: FIND/SVP). “These individuals belong to one of the most affluent generations in history and are willing and able to pay for products that provide anti-aging benefits” (Freedonia market research).

Fast facts on the UK anti-ageing market:
• More than 22,000 cosmetic surgery operations were carried in the UK in 2005 – an increase of 35% on the previous year – British Association of Aesthetic Plastic Surgeons
• Over a quarter of the population has undergone cosmetic dentistry such as veneers or whitening – joint report from the British Academy of Cosmetic Dentistry BACD) and Mintel
• TV makeover shows have never been more popular with more than 50% of women admitting to watching claiming to watch these programmes as a way of judging the results of cosmetic treatments. One third of men similarly admitted to watching these programmes – BACD/Mintel Survey
• In the US $12.4m was spent in 2005 on surgical and non-surgical (Botox, fillers, laser and another wrinkle treatments) . Since 1997 there has been a 444% increase in these procedures – American Association of Aesthetic Plastic Surgeons (AAAPS). a similar trend is seen in the UK.
• The UK market in anti-ageing skin care is currently worth more than $7bn with future growth predicted at more than 3.5% annually fuelled by new product lines that promise to help fight the appearance of new signs of ageing – Kline & Company research

ELIXIR is the first consumer publication to tap into these concerns and these global trends and follows the successful launch 18 months ago of www.elxirnews.com.

The western world is currently suffering from an epidemic of lifestyle diseases caused by smoking, overeating, drinking alcohol to excess, the most serious of which is obesity – which leads to diabetes, cardiovascular disease and eventually premature death. Modern medicine is not geared up to tackling these diseases before they happen. ELIXIR will take a campaigning stance on health education to tackle this serious issue.

Subjects that will be covered on a regular basis in ELIXIR include:

• Latest medical interventions to treat the diseases of ageing (obesity, cardiovascular disease, diabetes, osteoporosis, Alzheimer’s, stroke etc): stem cells, hormones, pharmaceuticals, complementary therapies etc
• Practitioners interviews – who are the world’s and UK’s best specialists
• Mind and body medicine: conventional to complementary
• Aesthetics: Botox, to cosmetic surgery and dentistry
• Health Spas
• Cosmeceuticals
• Nutraceuticals/smart nutrition/nanotechnology
• Diet
• Exercise
• Lifestyle – gadgets
• The latest news on the science of life extension such as cryonics – developments in freezing technology to extend life
• Financial Services such as private healthcare and medical insurances
• Lifestyle features
• Celebrity interviews
• Pet health

ELIXIRis published in the UK, monthly, but aimed at the vast global audience interested in this subject. The launch cover price will be £3 ($5.60, Euro 4.40) with a discount for annual subscribers of £30 ($56.68 Euro 44.50). It will be distributed in through a combination of vendors including newsagents, five star hotels, spas and gyms, private charter jets and online subscription.

Editor and publisher, Avril O’Connor said: “We are positioning ourselves at the same high net worth market as Tatler, people who have a high disposable income and can fly anywhere in the world for the best treatments from the best doctors and can buy the best products on the market.

“We are launching ELIXIR at a very exciting time with developments like stem cells offering so many possibilities for those suffering from debilitating illnesses. So we will have lots of wonderful and inspiring stories for our readers. Our mission at Elixir is to bring this information in an exciting format along with the latest information in anti-ageing and rejuvenation. We want our readers to know about the latest anti ageing treatments and therapies before their own doctors.
“We are all living longer so it makes sense to take preventative measures so that we can live an active life for longer without dementia and some of the other diseases of ageing. Unfortunately there is an epidemic of lifestyle diseases such as obesity, diabetes and heart disease. ELIXIR is aiming at being inspirational by helping individuals take more responsibility for their health decisions from an informed point of view.”

The American Academy of Anti-Aging Medicine www.worldhealth.net

A4M is a non-profit organization with a membership of 185,000 physicians and scientists from 85 countries, the American Academy of Anti-Aging Medicine (A4M) is an organization that is the sole medical society dedicated to the advancement of therapeutics related to the science of longevity medicine.

The American Academy of Anti-Aging Medicine, Inc. (“A4M”) is a not-for-profit medical society dedicated to the advancement of technology to detect, prevent, and treat aging related disease and to promote research into methods to retard and optimize the human aging process. A4M is also dedicated to educating physicians, scientists, and members of the public on anti-aging issues. A4M believes that the disabilities associated with normal aging are caused by physiological dysfunction which in many cases are ameliorable to medical treatment, such that the human life span can be increased, and the quality of one’s life improved as one grows chronologically older.

A4M seeks to disseminate information concerning innovative science and research as well as treatment modalities designed to prolong the human life span. Anti-aging medicine is based on the scientific principles of responsible medical care consistent with those of other healthcare specialties. Although A4M seeks to disseminate information on many types of medical treatments, it does not promote or endorse any specific treatment nor does it sell or endorse any commercial product.

Make available life-extending information about the multiple benefits of anti-aging therapeutics to practicing physicians.
Assist in developing therapeutic protocols and innovative diagnostic tools to aid physicians in the implementation of effective longevity treatment.
Act as an information center for valid and effective anti-aging medical protocols.
Assist in obtaining and disseminating funding for scientifically sound and innovative research in anti-aging medicine.
Assist in the funding and promotion of critical anti-aging, clinically based research.
Government outreach, education, and advocacy for anti-aging medicine.

Dr. Robert Goldman MD PhD FAASP DO FAOASM
Chairman, American Academy of Anti-Aging Medicine; Founding President, National Academy of Sports Medicine, USA

Dr. Robert M. Goldman has spearheaded the development of numerous international medical organizations and corporations. Dr. Goldman has served as a Senior Fellow at the Lincoln Filene Center, Tufts University, and as an Affiliate at the Philosophy of Education Research Center, Graduate School of Education, Harvard University. Dr. Goldman is Professor; Graduate School of Medicine, Swinburne University, Australia, and Clinical Consultant, Department of Obstetrics and Gynecology, Korea Medical University. He is also Professor, Department of Internal Medicine at the University of Central America Health Sciences, Department of Internal Medicine. Dr. Goldman is a Fellow of the American Academy of Sports Physicians and a Board Diplomat in Sports Medicine and Board Certified in Anti-Aging Medicine.

Dr. Goldman received his Bachelor of Science Degree (B.S.) from Brooklyn College in New York, then conducted three years of independent research in steroid biochemistry and attended the State University of New York. He received the Doctor of Medicine (M.D.) Degree from the Central America Health Sciences University, School of Medicine in Belize, a government-sanctioned, Ministry of Health-approved, and World Health Organization-listed medical university. He received his Doctor of Osteopathic Medicine and Surgery (D.O.) degree from Chicago College of Osteopathic Medicine at MidWestern University. His Ph.D. work was in the field of androgenic anabolic steroid biochemistry.

He co-founded and serves as Chairman of the Board of Life Science Holdings, a biomedical research company with over 150 medical patents under development in the areas of brain resuscitation, trauma and emergency medicine, organ transplant and blood preservation technologies. He has overseen cooperative research agreement development programs in conjunction with such prominent institutions as the American National Red Cross, the US National Aeronautics and Space Administration (NASA), the Department of Defense, and the FDA’s Center for Devices & Radiological Health.

Dr. Goldman is the recipient of the ‘Gold Medal for Science (1993), the Grand Prize for Medicine (1994), the Humanitarian Award (1995), and the Business Development Award (1996).

During the late l990s, Dr. Goldman received honors from Minister of Sports and government Health officials of numerous nations. In 2001, Excellency Juan Antonio Samaranch awarded Dr. Goldman the International Olympic Committee Tribute Diploma for contributions to the development of sport & Olympism.

In addition, Dr. Goldman is a black belt in karate, Chinese weapons expert, and world champion athlete with over 20 world strength records, he has been listed in the Guinness Book of World Records. Some of his past performance records include 13,500 consecutive situps and 321 consecutive handstand pushups.

Dr. Goldman was an All-College athlete in four sports, a three time winner of the John F. Kennedy (JFK) Physical Fitness Award, was voted Athlete of the Year, was the recipient of the Champions Award, and was inducted into the World Hall of Fame of Physical Fitness. In 1995, Dr. Goldman was awarded the Healthy American Fitness Leader Award from the President’s Council on Physical Fitness & Sports and U.S. Chamber of Commerce.

Dr. Goldman is Chairman of the International Medical Commission overseeing sports medicine committees in over 176 nations. He has served as a Special Advisor to the President’s Council on Physical Fitness & Sports. He is founder and international President of the National Academy of Sports Medicine and the cofounder and Chairman of the American Academy of Anti-Aging Medicine (A4M). Dr. Goldman visits an average of 20 countries annually to promote brain research and sports medicine programs.