£50 of dental whitening and freshening products to be won – now closed

A sparkling, healthy-looking smile is not only universally attractive it is one of the most important factors when it comes to first impressions. However, while flossing and brushing daily can help to attain clean, healthy, and attractive looking teeth, lifestyle choices such as drinking tea or coffee, red wine, or even smoking, can quickly cause discolouration.

IWhite kit

iWhite teeth whitening kit contains safe ingredients

For some, a hectic lifestyle means that dental maintenance can end up being low on the list of priorities and many do not realise they are neglecting their teeth until the appearance of ageing and unsightly yellow stains that cannot simply be brushed away by regular toothpaste alone.

Now however you can actively remove stains and strengthen your teeth in just 20 minutes a day with the iWhite Instant professional home teeth whitening treatment available from Boots stores nationwide (RRP £29.99). Clinically proven to be safe and instantly effective, iWhite Instant’s revolutionary hydrogen peroxide-free formula provides an instant brightening effect after the first application, and can whiten teeth by up to eight shades whiter in just five days.

Unlike many other high street brands, the cutting edge formula contained in iWhite Instant is completely free from hydrogen peroxide (bleach),as well the chemical components that form hydrogen peroxide when mixed together (present in most teeth whitening products), which can cause severe damage to tooth enamel, increased sensitivity, stomach problems (if swallowed), and uneven white spots on the teeth.

Developed with a unique Filmo-crystallized Calcium (FCC) technology which fixes tiny bio-active crystals onto the surface of the tooth, iWhite Instant provides an optical whitening effect in just 20 minutes. Working in synergy with this advanced technology, an innovative non-hydrogen peroxide whitening molecule (P.A.P) then breaks down any stains on the teeth for a longer term whitening result, without affecting the tooth’s structure.

Easy to use in the comfort of your own home and even suitable for those with sensitive teeth, the iWhite Instant kit comprises of 10 thin ‘one size fits all’ flexible trays to ensure a comfortable, snug fit. Each whitening tray has been pre-filled with the whitening agent for minimum fuss, and designed to whiten both the front and the back of the teeth to maximise results.

For a complete every day whitening programme, the teeth whitening experts from iWhite Instant have also developed two new unique products to ensure teeth stay both healthy, and stain-free.
iWhite Instant Whitening Toothpaste (£9.95 for 75ml)

iWhite toothpaste
Developed using a breakthrough, triple-action whitening complex iWhite Instant Whitening Toothpaste targets stains on, and below the surface of the tooth with an active whitening formulation gentle enough for daily use.

The unique toothpaste on the market containing a REAL whitening ingredient (PAP), iWhite Instant Whitening Toothpaste has been designed with crystal micro-whitening technology which helps to brighten teeth and restore them to their natural whiteness, while stain removing ingredients (Pyrophosphates) reduce tartar formation which can also lead to discoloured teeth.

The active surface whitening element contained in iWhite Instant Whitening Toothpaste (Phthalimido Peroxy Caproic Acid) effectively lightens tooth discolorations without causing damage to the enamel or gums, while the product also prevents new tooth staining, restores enamel, and fights plaque, tartar, and tooth decay.

iWhite Instant Whitening Mouthwash (£8.99 for 500ml)

iWhite mouthwash
iWhite Instant Whitening Mouthwash gives instantly bright, pearly-white teeth thanks to the triple-action whitening complex. Just shake the bottle to activate the triple action!
Containing blue covarine for immediate optical whitening, iWhite Instant Whitening Mouthwash alters the optical perception of the teeth, which gives an immediate white, bright effect with just one use. Stain dissolving technology

(Hexametaphosphate) removes and prevents new plaque formation which results in a more intensely white, bright smile.
With gentle active surface whitening (gentle enough for daily use), iWhite Instant Whitening Mouthwash dissolves tooth discolouration without causing damage to the teeth or gums; safe, alcohol free and fresh tasting, this multi-tasking mouthwash targets yellow stained teeth, sensitive teeth, plaque build-up, cavities, and gum problems.
iWhite products are available in Boots stores nationwide and online at www.boots.com


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