Iconic beauty – get the look with the new Boots No7 Limited Edition makeup range

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No 7, the trend-setting and quality beauty range from Boots, has recreated seven decades of beauty – and brought it bang up to date with a limited edition makeup range.

Here is how to get the look:


Celebrity makeup artist Lisa Eldrige worked with No 7

From the 40s to today, Boots has come up with seven different makeup ranges to recreate the look. The Limited Edition range, has brought the various trends bang up to date with the input of creative director and make-up artist Lisa Eldrige. It goes in the shops from the beginning of May.

So whatever is your favourite era here is how to get the look with the latest make-up technology:

FABULOUS ’40s

Inspired by the classic Hollywood starlets of the day, this style has as much allure and glamour today as it did then and is a classic look we can all master.

Lisa explains how to achieve it:

Eyes
“I used the lightest shade from the No7 1940s ‘Fabulous 40’s’ Eye Shadow Trio (£9.75) all over the lid as a base and then the mid-brown shade to define the socket line, blended well. To complete the eyes I used the darkest brown shade with a damp lining brush to line along the upper lash line and then with a softer dry brush, along the lower lashes.

After curling the lashes and using No7 Exteme length mascara (£12.50) in black, the brows were softly pencilled with No7 Precision Brow Pencil (£10.50) to give delicate shape and exaggerated arch, which ws typical of the era.

Cheeks

No7 Natural Blush Cheek Colour (£9.25) in Soft Damson was gently buffed onto the cheeks to create a healthy dose of colour. A pink-based blusher was chosen to balance the strong red lip.

Judy Garland

Lips

The lips were first strained with No7 Stay Perfect Lipstick (£10.25 in Cherry applied with a lip brush. Next the lips were lined with No7 Perfect Lips Pencil(£7.75) to create a well-defined look and to help the lipstick last. To complete the look, lips were blotted and No7 1940s lipgloss (£6.75) in Judy was added, mainly concentrating on the centre of the bottom lip to add volume.”

FLIRTY 50s

This look was created to be reminiscent of the technicolour era of feminine fashion and flirty colour.

Lisa explains how to achieve it:

Eyes

“A block of the brightest blue shade in the No7 1950s ‘Fabulous 50s’ Eye Shadow Trio (£9.75) was used all over the lid, blending up and over the socket line and fading towards the brow. The lighter duck egg blue shade was used at the inner corner and underneath the eye along the lower lashes.

Using No7 Amazing Eyes Liquid Liner (£9) in black, the eyes were lined all along the upper lid becoming thicker towards the outer corners. It was lifted up at the outer corner to create an elongated flick.

The eyelashes were curled and lots of No7 Extravagant Lashes Mascara (£12.50) in black was added. More mascara was added at the outer corners to lift and further emphasis the ‘kitten’ eyeliner and applied lightly on the lower lashes. Brows were pencilled into a definite shape.

Cheeks

The cheeks were given a rosy flush of pink using No7Mineral Perfection Blusher (£9.25) which I buffed on well with a blusher brush.

Marilyn Monroe

Lips

A small amount of No7 Moisture Drench Lipstick (£10.25) in Pink Crush was applied to the lips to create a stain using a lip brush. Lips were then blotted and No7 1950s Lipgloss (£6.75) in Marilyn added to create shine and volume.”

SWINGING 60s

Inspired by the great femine icons of the decade – Twiggy, Jean Shrimpton and the graphic black and white photographs of David Bailey. This is Lisa’s favourite look of all the decades.

Lisa explains how to achieve it:

Eyes

“This look is all about the eyes. The white shadow from the No7 1960s Eye Trio, ‘Swinging 60s'(£9.75) was brushed all over the lid from lash to brow. White was then patted onto the lid area with a sponge applicator to add a more opaque coverage in this area.

No7 Amazing Eyes Liquid Liner (£9) in Black was applied thickly, close to the upper lashes. The line was thickened up towards the outer corner and extended up and out. At the inner corner the line was thinned out to a slim point extending towards the nose. The same liquid liner was also applied along the lower lashes in a line, which tapered off at both ends to a thin and elegant point.

At the socket line the liner was used to mark the socket ara extending at each corner to match the liner. Next, the black eye shade from the No7 1960s Eye Trio was used with a small damp brush to thicken and slightly soften the socket line. Upper and lower lashes were then coated in No7 Extreme Length Mascara (£12.25) in Black and brows were left naturally brushed and groomed.

Cheeks

No7 Brush Tint Cream Blush (£10.25) in Rosebud was applied with fingertips to the applies of the cheeks for a soft and pretty flush.

Dusty Springfield

Lips

Lips were dabbed with a tiny amount of No7 Instant Radiance Concealer (£13.75) to pale down the natural colour and then a generous amount of No7 1960s Lipgloss (£6.75) in Dusty was applied.

SUPREME ’70s

Inspired by the new-age, bohemian ’70s, this look fits well with the current look for pastels

Lisa explains how to achieve it:

Eyes

“The eyes feature a pretty kaleidescope of colours from the No7 ‘Supreme 70s’ Eye Shadow Trio (£9.75). The pinky lilac shade was applied all over the lid up to the socket line. Using the smoky eyeliner brush, the lavender shade was blended into the inner corner of the eye and taken all the way along the lower lash line.

The delicate greeny/blue shade was then buffed into the outer corner of the upper lid and taken into the socket line. This colour was then softly blended up towards the brow.

The lashes were curled and No7 Dream Lash Mascara (£12.50) was applied. Brows were softly powdered with No7 Stay Perfect Eye Shadow(£8) in Truffle for a natural finish.

Cheeks

Cheeks were gently coloured by applying No7 Blush Tint Cream Blush (£10.25) in Rosebud with fingertips. No7 Skin Illuminator (£11) in Peach was then used across cheekbones to give the look a fresh modern update.

Lips

Lips were lightly coloured with No7 Moisture Drench Lipstick (£10.25)in Cameo and blotted. I then applied No7 1970s Lipgloss (£6.75) in Bianca liberally all over the lips using a lipbrush.”

ELECTRIC ’80s

Inspired by the music icons and nightclub scene of the 80’s. Follow Lisa’s lead on creating this club look.

Lisa explains how to achieve it:

Eyes

“The fierce blue shade from No7 1980s ‘Electric 80s’ Eye Trio (£9.75)was applied with a damp flat brush to lay down a strong layer of colour to the lids. Using a dry blending brush the blue was shaded and brought out and up towards the temples.

The bright orange shade was used at the inner corner and blended up towards the brow. Finally the line green shade was applied on the brow bone and taken in towards the orange shade. All the shades were buffed with a large blending brush.

No 7 Extravagant Lashes Mascara (£12.50) in black was added to the lashed and browns were pencilled and defined with No7 Precision Brow Pencil(£10.50).

Cheeks

Cheekbones were contoured using No7 Sunkissed Mosaic Bronzing Powder (£12.75) for a healthy glow that did not clash with the strong eye look.

Joan Collins

Lips

I went for a simple lip with this one to balance the look and keep it fresh and modern, applying No7 1980s Lipgloss (£6.75) in Joan over the lips.”

FEISTY ’90s

Inspired by the pared down look of the early nineties new minimalism.

Lisa explains how to achieve it:

Eyes

“The eyes were kept very simple with the peachy shade of the No7 1990s ‘Feisty 90s’ Eye Trio (£9.75) blended lightly all over the lid area up to the socket line. The lighter of the deeper shade was then used to create more depth and shading at the outer corner.

I buffed a small amount of No7 Amazing Eyes Pencil(£8) in black into the roots of the lashes for extra definition before the lashes were curled. I applied a minimal amount of No7 Lash 360 Mascara (£12.50) to lengthen and separate, without looking too heavy or clumpy, and combed through. Brows were also slicked into place with No7 Lash & Brow Perfector (£10).

Cheeks

I applied No7 Blush Tint Cream Blush (£10.25) in Blossom to the apples of the cheeks for a natural looking flush.

Jennifer Aniston

Lips

A slick of the pale peachy No7 19990s Lipgloss (£6.75) in Jennifer finished the look.”

THE NOUGHTIES

Purple was the most popular shade of the decade and smoky eyes the favourite look. This look encompasses both.

Lisa explains how to achieve it:

Eyes

“The eyes were done first to keep the skin clear of any drop down (always a good idea with a smokey eye look). The brighter purple shade from the No7 ’00s ‘The Noughties’ Eye Trio (£9.75) was used first all over the lid as a base. Next I used the deeper purple shade with a blending brush to create a deep socket line buffing and blending into the outer corner of te lid also.

No7 Amazing Eyes Pencil (£8) in black was used all around the eye close to the lashes and smudged well. The black pencil was then used in the inner rim of the eye top and bottom for more intensity. The brighter shade from the palette was then smudged along the lower lash line with the smoky eyeliner brush. Lots of No7 Extreme Length Mascara (£12) in black was used, concentrating mainly on the roots of the lashes.

Cheeks

No7 Natural Blush Cheek Colour (£9.25) in Soft Damson was Applied to the cheekbones and slightly onto the cheeks.

Lips

A touch of No7 Sheer Temptation Lipstick (£10) in Fasciante was applied with a lip brush as a base and then blotted. I then applied a thin layer of No7 ’00s’ Lipgloss (£6.76) in Agyness over the top, again with a lip brush.