London: Still got a pair of jeans in the back of the cupboard you cant wait to get back into? Youre not alone….
A nice pair of jeans ticks both the boxes when it comes to fashion and comfort, and as the years have gone by theyve remained an enduring style staple in many a closet.
Over a third of women (35%) admit to owning trophy jeans, a pair they used to fit into and aspire to fit into again in the future. These jeans held on to as physical reminder of when they felt they looked their best are frequently used as an inspiration to women to lose weight.
There are close to 130m pairs of jeans across the UK, with each woman owning an average of five different pairs. But these perfect jeans have been with many of us for so long that we have celebrated a crystal anniversary with them! One in ten women aged 55+ say theyve held onto their jeans more than 10-15 years, according to new research.
These trophy jeans are also seen as offering the promise of more happiness than many of lifes seminal moments. One in five women say the elation of fitting into their goal pair could evoke more euphoria than attending their best friends wedding (21%) or even winning the lottery (20%). In fact, around one sixth of those women (16%) would forego more than £10,000 just to fit into their slim jeans! 2.3m women said achieving that jean dream would be better than a £25k lottery win.
As fashion is cyclical, chances are many womens goal jeans will be back in fashion in 2010! On average women have held on to their goal jeans for 3 years with one in six women holding onto their trophy jeans for the length of time theyve been at their job (18%), and a further one in ten women admitting their perfect jeans have outlasted their longest relationship, according to the research by Kelloggs Special K as part of their Love Your Jeans Again campaign.
Psychotherapist Elisabeth Wilson said, For many women having a motivational milestone is absolutely vital to their success and moreover their sense of achievement. 70% of the women surveyed said they would consider fitting back into their goal jeans a considerable achievement theyd be very proud of and it’s well documented that visualising themselves wearing their goal jeans is the kind of positive imaging that will help them achieve great results. This combined with the power of positive thinking, support from others and a plan to kick-start a healthy lifestyle leads to real results.
Find out more here Fit into those jeans
For more information visit www.myspecialk.co.uk