London: BOOTS is to launch a new range of anti-ageing skincare aimed at the more mature woman in the New Year.
Boots is planning a huge TV and print campaign for No 7 Lift & Luminate which will be fronted by a new celebrity. The product is due on the shelf on January 27.
Though officially lips are sealed until near the launch date, a Boots insider let slip this week that it is a “really good actress.” In that case it would mean the lovely Helen Mirren (pictured below) must be the front runner!
The insider said that lovely actress Keeley Hawes (below right) who is the current face of Boots No 7 Protect & Perfect, is too young at 33 years. This is surprising as the product has flown off the shelf, with most purchases being made by older women, after it was given top scientific acclaim on TV for its ingredients.
Life & Luminate is the name of the new range and it contains several of the key ingredients from the Protect & Perfect range including an extract of lupin.
Boots say the difference between P & P and L & L is that the latter not only reduces wrinkles but also firms and brightens skin – and it does it in just four weeks. It also contains a patented mix of “energising” ingredients including Hawaiian Algae and vitamin C that help to make it feel younger.
There are four products so far in the skincare range – the Lift & Luminate Day Cream – pictured below (50ml, £19.50), which also contains at SPF15
Night Cream – pictured below (50m, £20.50) which also contains shea butter and glycerine
Eye Cream – below (15m, £16.50) with peptides
Instant Illusion Wrinkle Filler – right- (30ml, £16) with particles fill in lines to deflect light and “blurr” wrinkles
The original Protect & Perfect Serum (30ml, £18).
Ingredients in Perfect & Protect:
Contains ingredients:Cyclopentasiloxane, Aqua, Butylene glycol, Dimethicone corsspolymer, Cyclohexasiloxane, Glycerin, Dimethicone copolyol, Sodium ascorbyl phosphate, Polysorbate 20, Magnesium sulphate, Phenoxyethanol, Sodium PCA, Retinyl palmitate, Methylparaben, Propylene glycol, Lupinus albus, Carbomer, Butylparaben, Ethylparaben, Propylparaben, Isobutylparaben, Panax ginseng, Morus alba, Tocopherol, Palmitoyl pentapeptide-3.