Brits clean up!

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London: British people spend almost as much on personal grooming products as they do on products to keep their house clean, according to new research from domestic cleaning company MOLLY MAID.

The survey found that 86 per cent spend up to £25 a month on cleaning products, with 85 per cent spending the same amount on beauty and grooming items.

But as far as putting those cleaning products to good use, it is the women who do most of the work around the house: only a quarter of men are responsible for all or most of the cleaning in their home compared to 69 per cent of all women. Over half (51 per cent) of women spend more than three hours a week on housework, compared to 60 per cent of men who spend less than three hours a week on house work. A quarter of men spend less than one hour a week on housework.

Both sexes may have different approaches to how much they clean, but they do agree that the kitchen is the most important room to clean, followed by the bathroom for women and the sitting room for men. But both also agree that bathrooms are the most annoying room in the home to clean and kitchens the hardest.

Although men spend almost as much on their house grooming as they do on their personal grooming, they won’t get a look in with a woman who has caught their eye if they don’t put those cleaning products to good use. The survey found that 91 per cent of women are put off by a man who doesn’t keep his house in order.

Pam Bader, Chief Executive of MOLLY MAID said: “We may spend the same amount on cleaning as personal grooming but while today’s women are putting those cleaning products to good use and keeping their home clean and tidy, men are letting theirs gather dust in the kitchen cupboard. In this time starved age when commuting takes long and we work longer hours, a MOLLY MAID clean can really help you keep on top of household chores.”

About the survey
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,997 adults. Fieldwork was undertaken between 9th – 11th January 2008. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

MOLLY MAID is one of the world’s largest professional domestic cleaning services, carrying out 2 million home cleans every year worldwide. Initially founded in Canada in 1979, MOLLY MAID currently trades in Canada, USA, Japan, Portugal, Bermuda, Puerto Rico and the UK

MOLLY MAID offers a 100 per cent guaranteed, flexible and affordable domestic cleaning service. Staff are fully insured, work in teams of two and arrive in MOLLY MAID branded cars, bringing with them all the necessary cleaning equipment and supplies.

MOLLY MAID came to the UK in 1985 and has grown from a standing start to 69 Franchise Owners nationwide and a current annual turnover of over £12 million.

Pam Bader, OBE FRSA, has been with MOLLY MAID since the beginning in the UK, and has given many people who do not have any formal qualifications or business experience the opportunity to run their own businesses from home. The network of Franchise Owners is a mix of both men and women who wanted to take the step into running their own business but wanted the security and support of a national brand behind them.

www.mollymaid.co.uk

Get fresh for the Party Season – win a complete oral hygiene kit worth £70

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Win an Oraclens Mouth Freshening kit containing natural ingredients worth £70!

The kit includes: Mouthwash; Toothpaste; Citrodent Oral Spray;Powerfloss; Toothbrush; Pocket Set AND Handy ‘finger-held’ sized interdental brushes; Tongue cleaner and a Floss mounted toothpick R.R.P £70

Simply email us at readeroffer@elixirnews.com with your name and address, stating Oraclens in the email heading. Competition closes on 15 December 2007. No cash equivalent is being offered and the Editor’s decision is final.

ABOUT ORALCLENS – THE COMPLETELY NATURAL MOUTHWASH

For the health conscious amongst us, Oraldent, the oral care specialist, has created the very first completely natural range of mouthwash and toothpaste, OralClens Natural. Effectively fighting bacteria and tasting great, OralClens Natural offers you the healthy way to ensure optimum oral hygiene and lasting fresh breath all day – the completely natural way.

With the average woman absorbing up to five pounds of chemicals every year through the use of cosmetic products, the time has come for consumers to look to more natural products that will not compromise our health. Sodium Lauryl Sulphate (SLS), which originally was used as an industrial degreasant and floor cleaner, is commonly found in almost all toothpastes acting as a foaming agent. SLS has been proven as a skin irritant, but it can also cause recurrent mouth ulcers in 1 in 4 of the population. OralClens Natural toothpaste contains no SLS and is completely free from all other synthetic products.

Sodium Benzoate is a synthetic preservative commonly found in fizzy drinks, but can also be a key ingredient in mouthwashes, even though recent studies suggest a link to DNA damage. Once again, OralClens Natural mouthwash contains no sodium benzoate; it is also alcohol free and so is kinder and gentler on your mouth and gums and suitable for all the family.

Oralclens Natural mouthwash and toothpaste is instead based on Citroxx, the powerful organic anti-bacterial agent already used widely in the food preparation industry. Citroxx is a clinically-proven natural anti-bacterial containing bioflavinoids enhanced with fruit acids extracted from the pith of oranges.

OralClens Natural comes in two invigorating flavours; Mint, for an instant burst of cleanliness and Citrus, for a fruitier feeling.

Richard Thomas, Managing Director of Oraldent says: “OralClens Natural truly is the only completely natural range of toothpaste and mouthwash proven in laboratory tests to kills 99.9% of oral pathogens which cause bad breath and plaque. People can rest assured that they are using a completely natural product that will clean their mouth and leave breath fresh all day long without harming the body in any way”.

· The Oral hygiene market is estimated to be worth £758 million in 2007

· The fastest growing sector of the market is mouthwashes and ancillary including dental floss and inter-dental brushes.

· Cosmetic mouthwashes used to be associated with breath freshening but consumers are now using them for oral health benefits

Source: Mintel 2007

For more information please call 01480 862080 or visit www.oraldent.co.uk