London: Avon is launching a new anti-wrinkle formula that not only prevents collagen breakdown – the main reason for wrinkle formation – but also reverses skin damage including fine lines and wrinkles, in 100% of women who tested it.
New York: Avon Products, Inc. today announced a partnership with award-winning international actress, Jacqueline Bisset, who will serve as the face of the anti-ageing skincare line ANEW Platinum.
“I am excited to be working with Avon on the ANEW Platinum Collection, as it specifically addresses the needs of women with my skincare concerns,” said Jacqueline.
“Jacqueline embodies everything the ANEW woman aspires to be– beauty, poise and sophistication,” says Andre Baradat, Vice President, Global Skincare Marketing, Avon. “We are thrilled to have such an amazing international beauty icon as the face of our new breakthrough ANEW Platinum line.”
The ANEW Platinum Night Cream and Serum goes on sale in November and launched in an advertising campaign featuring Jacqueline Bisset. She will also appear in the pages of the Avon brochure for ANEW Platinum.
ANEW, the pioneering anti-aging line from Avon, delivers transformative anti-aging skincare to millions of women throughout the world. With almost 2400 jars an hour¹, the line has been helping women visibly outsmart the aging process from the brand’s inception in 1992.
Bisset is the most recent star to join Avon’s roster of celebrity partners, including Fergie, Courteney Cox, Patrick Dempsey, Salma Hayek, Reese Witherspoon and Derek Jeter.
Find out morea bout Avon ANEW in this video
About Jacqueline Bisset
Serving as the spokesperson for ANEW Platinum, actress Jacqueline Bisset has brought her stunning looks and tremendous talent to over 50 films. Born in Weybridge, England, the highly regarded actress has garnered prestigious awards throughout the world.
About Avon Products, Inc.
Avon, is a leading global beauty company, with over $10 billion in annual revenue. As the world’s largest direct seller, Avon markets to women in more than 100 countries through 6.2 million independent Avon Sales Representatives. Avon’s product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, Avon Naturals, and mark. Learn more about Avon and its products at www.avoncompany.com.
Avon Products has announced a significant drop in its profits as restructuring charges hit the bottom line and the companys performance in most markets, including the US, came in below expectations.
The company said that during its second quarter, net income dropped 54 per cent to reach $150.9m on the back $2.1bn in sales, up 5 per cent on the same period last year.
The company said that it incurred a $49m charge, as part of its massive restructuring programme, introduced in the last quarter of 2005. These costs included organisational realignments and a reduction in the workforce, particularly in its middle management.
Avon CEO Andrea Jung said that the company has now eliminated more than 25 per cent of its management positions and lowered the number of management tiers from 15 to eight. This means that to date the company has eliminated 10 per cent of its 43,000 workforce worldwide.
Analysts had expected the drop in profits, but the performance was not as good as average forecasts had expected.
Morgan Stanley said that there could be a limited amount of negative reaction on the stock markets in response to weak top line growth in all markets except China.
The North American market remains flat, although that reverses the steady decline in sales experienced last year. The company said that sales volume were down by 5 per cent, in conjunction with a 7 per cent decline in sales representatives that the company said was exacerbated by rising fuel costs.
Although sales were up by 2 per cent in Europe as a whole, many of the established markets have proved to be tough in the face of stiff competition. The exception has been Turkey, which had proved to be a strong performer on the back of good retail conditions.
In the Central and Eastern European region sales were up 4 per cent, representing a decrease in volumes. The company said that this was due to a fall in colour cosmetic sales throughout the Central European market.
This performance was boosted by stronger results in Russia, which helped to offset a poorer performance in Poland.
Outside of Europe, Asia was particularly disappointing, with sales down 10 per cent, mainly caused by a down-turn in the Japanese market.
In Asia the one shining light proved to be the China market, where sales grew by 8 per cent, in line with expectations. The company said that this figure came about from the resumption of direct sales at the beginning of this year.
In Latin America sales were up 17 per cent, boosted by last years acquisition in the Colombia market and the continued growth of the Brazilian market. However, the company said that the Mexico market had proved to be soft contributing to lower underlying growth.
Avon’s restructuring scheme aims to save the company around $100m a year, but will have to be fed by top line growth that, judging by the last quarter’s result, is not happening.
In the longer-term results will almost certainly be cushioned by significant savings, but top line growth will have to resume if the company is to sustain the estimated $500m total restructuring costs.